Smith & Harroff @smithharroff

Marketing & communications agency located in the heart of Old Town Alexandria. Est. 1973. smithharroff.com Alexandria, VA Joined August 2013

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Smith & Harroff @smithharroff

6 months ago

Sam Altman sat down with head of TED Chris Anderson to unpack the promise and peril of superintelligence. If AI becomes an extension of ourselves, here's hoping it picks up our best ideas—not just our typos. ted.com/talks/sam_altm… #AI #ChatGPT #Innovation #Leadership

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Smith & Harroff @smithharroff

a year ago

ICYMI - This 5-part audio series delves into navigating challenges and communicating effectively during difficult situations with very high stakes. smithharroff.com/lessons-in-cri…

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Social Media Examiner @SMExaminer

2 years ago

What trends do you think will define marketing in 2024? (Reply with your predictions!)

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Inc. @Inc

2 years ago

Having a purpose helps the soul -- and your bottom line. @DaveKerpen on.inc.com/avdw2HG

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Smith & Harroff @smithharroff

2 years ago

A new study reveals a discrepancy between actions of association volunteers & what staff perceive as effective. To bridge this gap, define what success entails & establish clear metrics for measuring outcomes. associationsnow.com/article/how-to… #newresearch #volunteersuccess #strategy

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Smith & Harroff @smithharroff

2 years ago

Who doesn't love getting more for less? Creating engaging, relevant & valuable content requires time, energy & financial resources. When so much goes into creating it, it makes sense to want to get the most out of it! smithharroff.com/repurpose-cont… #contentstrategy #marketing #ROI

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Smith & Harroff @smithharroff

2 years ago

📱🔒 Pay-for-subscriptions on social... ??? 🤔💰 With the increasing number of ads & fees, users are buzzing with passionate opinions. Here are some findings on what users expect, quality of features, pricing, ideal services & likelihood to subscribe. hbr.org/2023/04/resear…

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Smith & Harroff @smithharroff

2 years ago

The short story of how Instagram's logo became iconic 📸 fastcompany.com/90878527/insta…

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Smith & Harroff @smithharroff

3 years ago

Here are a few fast facts about the top platforms US consumers are using in 2023: blog.hubspot.com/marketing/fast… #socialmedia #consumertrends #digitalmarketing

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Smith & Harroff @smithharroff

3 years ago

When done correctly, retargeting can be a great way to get a second chance to connect with people who have shown an initial interest but have not yet taken any action. smithharroff.com/dont-let-them-… #remarketing #retargeting #digitalmarketing

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Smith & Harroff @smithharroff

3 years ago

Hello from this mornings Women in Business Summit, hosted by the Arlington Chamber! 🌟 So many shining stars and inspiration in the room!! instagram.com/p/Cp2z1JDu5ex/…

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Smith & Harroff @smithharroff

3 years ago

64% of enterprise #content marketers say communicating among teams/silos is a challenge, according to @CMIContent #research via @EditorStahl. contentmarketinginstitute.com/articles/enter…

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Smith & Harroff @smithharroff

3 years ago

Optimize your surveys for maximum impact with actionable insights that enhance your association's value proposition and more. Two analytics experts offer tips for crafting better surveys. associationsnow.com/2022/03/get-mo… #SurveyOptimization #AssociationImprovement #ActionableInsights

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Smith & Harroff @smithharroff

3 years ago

Some words to think about going into the weekend... greatday.com/motivate/23022… #AlwaysLearning #PositiveMindset

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Smith & Harroff @smithharroff

3 years ago

Existing stakeholders like volunteer champions & ambassadors can help facilitate nonprofit association advocacy efforts & encourage involvement. Don't underestimate the power of good communication and leveraging this group to help your organization grow! smithharroff.com/maximize-membe…

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Smith & Harroff @smithharroff

3 years ago

So many people say they cringe when they hear the sound of their own voice. Kick those thoughts to the curb! fastcompany.com/90848701/hate-… #confidentcommunication #empoweredvoice

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Smith & Harroff @smithharroff

3 years ago

According to this HBR article, research shows that consumers prefer products where an element of them was found unintentionally. hbr.org/2022/12/resear… #consumers #marketing #branding

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Smith & Harroff @smithharroff

3 years ago

Most content is not single use! A bit of creativity can help you stretch what you've got! prdaily.com/4-ways-to-reus… #repurpose #recycle #reuse

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Smith & Harroff @smithharroff

3 years ago

💸 Did you know that the #GoogleAdGrants program offers eligible nonprofits up to $10k every month to run digital ads on Google? Learn about how our experts at Smith & Harroff can help you get set up! smithharroff.com/google-ad-gran… 🚀 #marketing #communications #nonprofitmarketing