The top 3 current bestselling product on TikTok Shop all sell for over $170.
Many people are calling this out and saying that high ticket products can sell well on TikTok, which is true.
The caveat here is that these products are all pushing heavy discounting angles…
Creators Corner and some of these other creator course/communities have a such a killer business model!
1 - Get creators to pay you to learn how to make content.
2 - Filter out the creators that perform best.
3 - Get brand to pay you to get access to these top creators.
The best and fastest way for a brand to scale on TikTok shop is to leverage an existing creator community with top affiliates that know how to make content that sells!
Creators Corner and their partner brands are a great example of this.
Bloom will be a $1B+ brand soon enough…
They just launched a new creatine gummies line, which by itself is not revolutionary, but they are making it a TikTok Shop exclusive launch which is genius.
If you want to crush a new launch and have an army of affiliates then do this!
Selling on Amazon and wondering where your profits went?
Check out Amazon’s new Fee Explainer tool.
To access the tool, go to the Transaction view of your Payments dashboard on Seller Center, select a transaction, and click the fee amount.
Check fee definitions & calculations
Here are some affiliate incentive ideas that brands could use to stand out against competitors:
- Higher Commission Rate
- Performance Bonuses
- Exclusive Early Access
- Limited-Time “Boosted Commission” Weeks
- Affiliate Contests
- Tiered Rewards
- VIP Affiliate Club
…
“The magic is in the product, not in the copywriter’s pen. Advertising doesn’t create a product advantage. It can only convey it. No matter how skilful you are, you cannot invent a product advantage that doesn’t exist.” - Bill Burnbach
Selling BAD products = recipe for disaster
Here’s hundreds of hours of business podcasts advice to WIN summarized for you:
Obsesses over your customer -> Know more about them than they know about themselves -> Make decisions thinking from their POV -> Provide value -> Make it easy for them to choose you -> WIN!
This is the #1 best selling TikTok Shop video in the last 30 days with $520.45k in revenue.
It’s 12 seconds long and the creator doesn’t even say anything.
The product plays into the GLP-1 craze which is whole new marketing buzz word these days!
Ineffective product tho…
If you are a DTC brand scared of launching on Amazon because of whatever excuse, then know this:
1: 1 in every 71 marketplaces sales convert to a website buyer - @ScienceSaysHQ
2: 40% of US e-commerce sales happen on Amazon - @eMarketer
WHAT ARE YOU DOING?! LAUNCH ON AMAZON!
This is what a million dollar main image looks like!
Outstanding merchandising that not only pops against competitors main images but also sells the product highlighting “keto,” “Zero Sugar” and all the “Amazing Falvors” for customers to pick from.
10/10
“On average, 5x as many people read the headline as read the body copy. Unless your headline sells the product, you have wasted 90% of your money." - David Ogilvy
On Amazon, your headline = your main image & first few characters of your title.
Make sure your main image sells!
Do you want to know one of the best FREE places to find hook ideas that make your TikTok shop videos $1000s?
Amazon Reviews & TikTok Comment Section!
This is where you find the real desires and pain points from real shoppers and ways to resonate with and help them.
If you sell on Amazon and you are not analyzing customer reviews for your top sellers and their competitors on a weekly basis, then you are leaving thousands on the table!
Here are my favorite FREE way to do this:
- Use voc.ai chrome extension
- Use Chat GPT
This is the #1 best selling product on TikTok Shop with 63.5k+ orders over the last 7 days.
Why does it sell so well?
- 15% commission
- 45% off
- Strong demonstration potential
- Quick before & after visual
and the affiliate flywheel is underway…
This TikTok Shop video generated $365.1k in the last 28 days, selling a 12-piece knife set from Ninja.
The hook:
"Ninja is doing it again. $149 off of the Ninja Premium Neverdull Knife System."
Principles: Urgency & Scarcity; Clear Value Proposition; Direct Call-to-Action.
Grüns sells a 28-serving pack for 4.47X the price of the #2 competitor, who sells a 30-serving pack, and Grüns makes 28X the competitor's revenue per month. Insane!
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