AdTag Macros @AdTag_Macros
Advertising As A Service(Aaas) Company # Monetization #App # AdSense #GAM360 #Mediation #HeaderBidding #AdOps #adx adtagmacros.com Joined December 2014-
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How To Increase #Google #AdExchange Revenue and #eCPM – #GAM Troubleshooting Guide #Advertising #Monetization #Advertising #Adtech adtagmacros.com/how-to-increas…
How to Implement a Popup Ad Using Google Publisher Tags (GPT) – #Interstitial ads #Monetization #Advertising adtagmacros.com/how-to-impleme…
How to Implement #AnchorAds in #AMP with Fallback and Ad Refresh via Google Ad Manager(#GAM) #Advertising #Google adtagmacros.com/how-to-impleme…
#GoogleAdManager – GPT Implementation on Infinite Scroll Content Pages – Ad Revenue monetization #GAM #Advertising #Googleads adtagmacros.com/google-ad-mana…
How To Add #Web #Interstitial, Anchor #Ads , Sticky Sidebar Ads via #GoogleAdManager -#Codeless Ad Units #GAM #Advertising adtagmacros.com/how-to-add-web…
SDK bidding vs mediation vs open bidding adtagmacros.com/difference-bet…
#4 I found amusing when TTD ceo refer DV360 as lesser known buy side . over-all I think Google needs to be more inclusive and supportive to other competitors to create good ecosystem else it will keep on facing such issues in coming future.
#3 Googles whole attitude towards ads is We owned the both ends and we dictate how it should work. I mean giving 68% cut to publisher since a more than decade where others are giving 80% Where is balanced and what is your market research team doing.
#2 Google's monopoly in adtech is hazardous but you can't others to not follow the same pattern. Yes google indeed downplay other adtech such as #prebid and self promote OB to show that they are not part of herd.but sometime it's better to be part of herd in order to survive.
#1 Just read the piece written by #TTD ceo, I found it somewhat self promotional article by showing other that how big is google but at the same time how strong they are...His main focus is towards DOJ case against Google.
In app bidding solutions such as #Ironsource or #Applovin are pretty much in demand..With all custom solutions these products provide looks promising but can they deliver that much value in non tier 1 countries.
Well there is news of #layoffs2023 in #adtech now #EMX is filing for bankruptcy. adexchanger.com/ad-exchange-ne…
Top 10 #Video #adnetworks for publisher adtagmacros.com/top-video-ad-n…
Know more about Google Multiple Customer management (#MCM) Google #adExchange adtagmacros.com/difference-bet…

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