Arno Hummerston @ArnoHum

Digital marketing & advertising insights expert (since '96). Part time future view dreamer. Tweets are mine and shared with abandon. Experienced MD & marketer Probably London at the moment Joined May 2009

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Arno Hummerston @ArnoHum

3 months ago

Hey @TUIUK - 25 hrs later and they have been told no plane is coming to their gate but *maybe* there is one at another gate - 60 gates away. You really have no clue what you are doing you? #tuiisajoke #donotusetui

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Arno Hummerston @ArnoHum

a year ago

My first post for a long time. But this is worth it…

Ad Age @adage

a year ago

My first post for a long time. But this is worth it…

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Arno Hummerston @ArnoHum

a year ago

Travel insurance through @NatWestGroup? Don’t rely on it. My wife has broken her back abroad and they have done nothing except book her into a hotel on her own. She can’t sit up, walk or anything. NatWest truely is awful. @allianzuknews

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Arno Hummerston @ArnoHum

a year ago

Hey @KiaUK - it feels like nobody wants to sell us a car. All we want is a test drive. Your online forms ask when and where is convenient - then the dealer asks again. Then when we tell them they ignore us. I guess you don’t want the chance of selling us something?

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Arno Hummerston @ArnoHum

2 years ago

Free dinner at the ASI conference tonight! #asinice23. Anyone interested? A few of us are getting together but the more the merrier…

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Arno Hummerston @ArnoHum

2 years ago

Apparently young people in UK watch traditional TV for 39 mins per day. Measurement vs Gut. Gut wins. Gotta be less right? #asinice23

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Arno Hummerston @ArnoHum

2 years ago

A good statement of the status of measurement today so far. Nothing groundbreaking yet. @asinice23

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Arno Hummerston @ArnoHum

2 years ago

At @asinice23 (ASI TV and Video Conference). First mention of #AI by Lee Risk @GfK. Expecting more on that soon.

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Arno Hummerston @ArnoHum

2 years ago

As Amplify looks to re-enforce the notion of applying the best in each facet of our research projects our focus turned to panellist experience and the existential threat to the market research industry.... #marketresearch #experience #MRX lnkd.in/en4tuBS6

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Arno Hummerston @ArnoHum

2 years ago

research-live.com/article/news/p…

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Research-live.com @researchlive

2 years ago

AJ Johnson: "Consumers are rightfully scared of giving away their data online. Consumers have realised the value their data should have, and seek a fair exchange for the data they have. We are asking people to do things and not always giving good rewards." #mrx #ascorg

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Amplify @Amplify_mr

2 years ago

#ascorg. Meanwhile in the other side of town…

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Amplify @Amplify_mr

2 years ago

It’s all about fraud. #ascorg #dataquality. But it isn’t. It’s about so much more….

Research-live.com @researchlive

2 years ago

It’s all about fraud. #ascorg #dataquality. But it isn’t. It’s about so much more….

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Amplify @Amplify_mr

2 years ago

Oops. Maybe our presentation later might annoy people cos of the language we use. We are not pulling lunches on data quality. People need to be nervous and shocked. #ascorg

Research-live.com @researchlive

2 years ago

Oops. Maybe our presentation later might annoy people cos of the language we use. We are not pulling lunches on data quality. People need to be nervous and shocked. #ascorg

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Amplify @Amplify_mr

2 years ago

#ascorg to most a day discussing market research fraud, quality and stuff might not be their idea of a great day. At least 85 people here at the event would disagree…

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Arno Hummerston @ArnoHum

2 years ago

Can anyone recommend a freelance web developer (with experience of ad platform integration) or an agency for a major project? Please message directly if you can help! Thanks so much in advance

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Arno Hummerston @ArnoHum

3 years ago

A brief follow-up on this... as a result of this post I have received a few interesting, un-solicited pdfs and presentations from panels companies about their quality efforts. All very commendable. Just wondering though...if all these things are being do…lnkd.in/ezKN_syw

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Arno Hummerston @ArnoHum

3 years ago

One for my market research chums: I asked ChatGPT to tell me how market research panel companies define a high quality panellist. Below is what I got back, presumably after a quick artificially intellgent nose around panels companies online content. I'd…lnkd.in/dmUQJeQ7

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Amplify @Amplify_mr

3 years ago

Great panel discussion about quality. Sadly all it means we know what is wrong but we haven’t done anything about it. “We optimise for growth”. Yep. That’s about it. #SampleCon