BowTiedKomodo 🦎 | Facebook Ads @BowTiedKomodo
Facebook ads growth marketer for DTC ecom brands. Follow me for paid social insights and best practices. Inspired by BTB. Degen Island 2035 🏝🦎 Degen Island Joined October 2020-
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The scope has changed. Grass is bigger than it used to be. Bigger user base, bigger use cases, bigger plans. It is more than a network; it's the Data Layer of AI and the key to all of us earning a share in this future. Today we explain how. Summary and blog post below: You…
Verifying my Twitter account for my #GalxeID gid:sD4mvwEsCy2ptQyrbQhExT @Galxe galxe.com/id
🤔 Media Buying Sports Analogy Alert🤔 Everyone agrees that social proof on ads can have a massive effective on performance. Both on the consumer through comments, and on the algo through data. This social proof and data is kind of like... experience, for any sports player.…
Stop whatever you are doing right now - watch this INSANE Tiktok Ad. It’s f***ing amazing. A highschool dude made $11,500 in less than 2 weeks. He went viral immediately on Tiktok with less than 3 videos and sold out of this “manly dryer sheets” product. hint hint @RyeMcKenzie
Let’s talk about one of the easiest ways to get your ads in front of more people Controversy. Here’s how to use it to your advantage...🧵
Killer thread on how to effectively onboard new clients. First impressions are key
Killer thread on how to effectively onboard new clients. First impressions are key
Question for Media buyers. How do you get the post ID of carousels? Is it possible? I can only get to the Instagram post ID... However, this doesn't carry over the social proof to Facebook... @IstvanicMarin @herrmanndigital @binghott, do you guys know how?
If you were running FB ads on 4/23, check the Account Overview to see if you got a refund for the high CPMs and poor performance from an system wide error that day. Seeing refunds in a few accounts
One of the biggest unlocks you can get as a media buyer is structured naming conventions for your ads. Using variables in ad names allows you to aggregate data and get a better understanding of what works. Here are some we use:
Your landing page is often the difference between your Facebook campaigns making money and not losing money
Your landing page is often the difference between your Facebook campaigns making money and not losing money
Keep your FB campaign structure simple. Here's my go-to starting point: ☑️ Testing campaign (20% budget) ☑️ Prospecting/Scaling campaign (70% budget) ☑️ Remarketing (10% budget)
We compared our brands Sept/Oct ad spend to Nov/Dec: Google: +69.9% Facebook: +45.1% YouTube: +35.6% TikTok: +27.63% Snapchat: +22.9% Influencers: +16.7% Pinterest: +6.2% CTV: -13.7% Podcasts: -56.6%
The two weeks after Christmas are a great time to run it hot on your FB ads 🔥 Many brands reduce/pause budget post-holiday resulting in lower CPMs and cheaper traffic. Great time to test new creatives or campaigns.
Time for another Friday Ad Creative Round Up! Sharing some of my favorite ads from the week. #1 Popsa "Favorite Busy Mom Life Hack"
FB creative testing strategy I use to scale clients 📈: (1/5) Audience > Broad - narrow by age, gender, and country (exclude recent purchasers) Daily Budget > 3x AOV Placements > Auto / Advantage+ Conv Event > Purchase Bid > 7 day click (no view) Turn on Dynamic Creative
Agree 100%. Seeing this across all the accounts I manage
Agree 100%. Seeing this across all the accounts I manage
this is so good 🤣
Grinding hard for black friday campaign builds. Will come back in Dec with more FB ad threads and more frequent tweets around ecom ads. Let me know if there are any topics or questions you want to learn about
After that Sam piece you can safely assume that any news from the New York Times or similar leftist “big tech/big media” is created by people that actively hate you and the truth.
BFCM reminder: if you're ramping up your adspend, your blended ROAS will likely dip, even if your NCPA is looking good. It's because non-acquisition efforts can't scale as quickly, nor should they. You should be able to convert or re-convert those folks in the next 30 days.👍
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4K Followers 359 Following Helping creators monetize with writing + marketing. Click here to make $1K/month to write tweets: https://t.co/5nUerHTIs5The scope has changed. Grass is bigger than it used to be. Bigger user base, bigger use cases, bigger plans. It is more than a network; it's the Data Layer of AI and the key to all of us earning a share in this future. Today we explain how. Summary and blog post below: You…
In Celebration of the First Layer 2 Data Rollup, we bring you the… 🌱 TOUCH GRASS CHALLENGE! 🌱 We’re giving away exclusive Grass merchandise to whoever comes up with the most innovative node setups and referral strategies. Interested? Read on for more details:
"Are you interested in a SaaS tool that makes fancy graphs and makes you feel like everything is fine and your ads performance is great without any actual context to prove it? Great!"
A man should have and be playing 3 infinite games at all times that he is constantly leveling in -a trade or profession -a physical game (an active sport, weight lifting/general fitness doesn’t count) -an artistic game (drawing, music, building) Each ads a ton to overall…
Major Alt Coin Vid Drop (Fri or Saturday) Give it a early like below, win a cookie. Since I think the next leg on alts is starting...Me thinks it's time to release a mid-market update vid. Will be going over 20+ alts (AI/Gaming) I think are about to do their next moves and…
Are unhinged cold DMs some kind of leading indicator of the economy? Someone let me know before this guy poops his pants.🙏
Thursday. 3am. Mega post The SINGLE biggest factor in being wealthy. Most of my adult life I've had money. 7 Figures at 23. 9 at 33. Usually 100x more than anyone my age. Why me? Here is in fact the SINGLE biggest factor : The key difference between myself and others is I…
Here's a quick way to find high potential targeting audiences for Youtube: - upload customer lists - go to audience manager - go to 'your data insights' - segment to get insights on [customer list] Check what in-market audiences come up. Index 8 or higher = test
Have been waiting approx 20 years for Creed to become unironically cool. It feels good.
This House version of Creed is an absolute BOP @StoolBackstage x.com/cullenmcwilson…
Some may remember that Creed's producer was the poker player Alan Meltzer, a former NYC pretzel vendor turned music producer. Legendary guy, RIP.
Want to build an agency that top VCs, PE firms, and public companies want to work with? *It requires being selfless for many years before you get your big payday. As an agency owner your job is to first and foremost make your clients rich. Do whatever you can to under commit…
Your ads need to be clear and easy to consume more than they need to stand out or be different just for the sake of being different.
Such an awesome thread Highly recommended reading
1/ On Getting A Job In Crypto You like the field of cryptocurrency field. You believe that it has a bright future. You would like to get involved. How can you doing this?
1/ On Getting A Job In Crypto You like the field of cryptocurrency field. You believe that it has a bright future. You would like to get involved. How can you doing this?
45/ Lastly, a h/t to @lukecannon727 who suggested to me that I write this thread. It was a good idea so I did it. You see, on rare occasions, you can give me a homework assignment on the internet and I will do it
44/ So lets wrap it up: 1) Opportunity is big; your competition is absent 2) Read. Write. Do. 3) Crypto-native orgs will hire you off twitter 4) More mature crypto orgs via normal ways 5) TradFirms / Service Providers, become the internal expert Many ways to win. Go get them!
@heyitsalexP Brands have this habit of valuing “speed” because they have no planning process and have to do everything last second.