Vincent Beima | Supernatural Advertiser @vincentbeima
$80M in Google ad spend, over $300M in tracked revenue. I scale 7 and 8 figure DTC brands. linktr.ee/vincentbeima Book a Growth Session ➡ Joined January 2022-
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I've always been an advocate for manual CPC / target IS for branded traffic. However, recently there's been a shift, especially for brands with an amazon store. You end up paying for a lot of branded traffic, with low CR. This is where tROAS does outshine the former.
Google Ads turns 24 this year. I was there for 13 years of it. In that time a ton of things have changed. Except of one thing... The fundamentals. Master them and no update can shake you up.
I can't stress enough how important this is if you're running VSL funnel. Duplicate your funnels per traffic source (YT/Meta). Trust me, your CRM won't lie—it's the golden standard for accuracy. By isolating tracking events, you can zero in on exact platform performance.
One of the biggest roles you can adapt to in Google is taking a God’s view of your account. Look at your account from 30,000 feet and slowly zoom in to uncover opportunities. Don’t get lost in the weeds if you can’t see the forest for the trees.
Eight years later, yet the same prospect story remains: ✅ We want someone that is more aggressive in advertising, our current party is too conservative ✅ We want someone who is pro-active. Currently, it feels like we're pulling all the weight 🤷♂️ Some old songs keep playing
"Sitting on the bench doesn't qualify you to coach the team." With Google Ads, change is the only constant. So, no matter how much XP you have, you've got to roll up your sleeves and dive into those ad accounts. Truly get the game = playing on the field
Google's smart bidding can sometimes send CPCs through the roof. Conversion based bidding is cool, but having CPCs that are higher than your avg. CPA make no sense. That's like paying gourmet prices for fast food. Use portfolio bid strategies to set a threshold for CPC.
How much money will Google offer advertisers next to turn on auto-apply recommendations (AAR)? A) $150 B) $500 C) It doesn't matter, they will leech it back through wasted ad spend anyway
Using pMax with auto created assets? At least exclude URLs you don't want to send traffic to: 🪛 privacy policy 🪛 contact us 🪛 location selector And other support pages pMax would love to use to waste your money on shitty brand experiences.
Google Ads is all about the perfect fit. Like a tailor crafting a suit, align every tweak and setting with your client's goals for standout results.
Brand owner: “I struggle to get my CPA down to X.” You don’t have a CPA problem, you have a LTV problem. Think about it. A 5% increase in retention can lead to a 25% to 100% increase in profits.
Increase traffic for low-performing products in pMax Do this: - Enter more auctions by having a fully descriptive product feed - Build out data history by breaking out product in their own STD shopping campaign - Move back into pMax once you build out data at item ID level
Quality score is overrated. Sure, if you're chasing leads, a stellar landing page Qscore is your golden ticket. But for eCommerce it's often quite on point. Focus on your CTR to make the magic happen.
A Google Growth Rep isn't helping you for free. You pay indirectly. Their currency is called "wasted ad spend".
Facebook Marketer trying to learn Google Ads: "I just don't know what I don't know." What I hear: "I don't know what I'm doing and I have no direction." Google Ads is a different beast.
ALWAYS BE TESTING Never take anything for granted. Not your ad’s performance, not your price points, not your funnel, not even your payment options. Incremental small gains will compound over time.
Great agencies are evolving into business consultants. It's a natural progression when brands demand unrealistic results. Don't just focus on the performance metrics, Dive into their P&L + targets. Understand where the power of media buying ends & other levers needs pulling.
Back by popular demand: "Oh so you're running with Google's recommendations from the ad interface AND through Google reps?" Tell me, when you gamble, do you also taking advice from the casino?
Jackson Blackledge @blvckledge
55K Followers 2K Following Google & YouTube Ads For eCommerce Brands | Tabs, Obvi, Craftd, Foundr, Wine By Lamborghini, Fighthaus, Nordace, Jack Henry, Icon Amsterdam | https://t.co/y6Fg3WR7Ob
Collin Schmelebeck @SchmelebeckPPC
52K Followers 364 Following 2x Dad | US Navy Vet 🇺🇸 | Advanced Google Ads Strategy, Media Buying, and Training
Marin.Istvanic @IstvanicMarin
21K Followers 784 Following I help DTC brands like The Oodie and Vessi to Scale with FB Ads. If you want the same results and add an extra 5-6 fig/m through FB ads: https://t.co/JrPzbEfctW
Adam Matthews @adammatthews188
16K Followers 221 Following Founder of https://t.co/2BhMEE7NNu | Working alongside 25+ fast-growing DTC brands to help them scale to multi 7-figures and beyond | $20M+ in total eCommerce sales
Oliver Kenyon | CRO @oliverkenyon
19K Followers 841 Following 11+ Years mastering CRO and landing pages. 🟦 Below 50,000 visits per month: https://t.co/KV6yCD1uCM 🟥 Above 50,000 visits per month: https://t.co/tdQfV65ikm
Nick Shackelford 🦾 @iamshackelford
54K Followers 2K Following Doing What I love In A World That I Love - https://t.co/B4Dr8iaje2 - https://t.co/JGXGBLcOrs - https://t.co/3VG4iKDEq7 - https://t.co/G3Afh29ok1
Nathan | Ecom Geek @Nugennath
17K Followers 520 Following I Built a Multi 7-figure Dropshipping Brand and Exited it. Now revealing everything on YouTube…
Kasim Aslam @kasimaslam
8K Followers 418 Following CEO @solutions_8 | $100m in ad spend | Co-Founder https://t.co/rnwWdT9FGB | Co-Host @perpetualtraf | Get my #1 Bestseller FREE 👉 https://t.co/ZwwnGhDVxx
Professor Charley T |.. @CTtheDisrupter
17K Followers 6K Following Facebook Top 100 Advertiser - $1B+ in revenue - Broad since ‘18, Creator of the 3:2:2 Method, PSM and 4Pi | Founder @DisrupterSchool & Disrupter Enterprises
Ashley Wright @ashley_wright
19K Followers 1K Following l grow brands: TikTok Shop | TikTok Ads | TikTok Organic | TikTok Bot
Jem Bourouh @JemBourouhDE
16K Followers 806 Following Digital Marketing & Direct Response 🧪 Scaled my Agency & eCommerce business to 8-figures. Obsessed with building businesses that make an impact.
Luke Bielby @lukebielb
18K Followers 355 Following Meta/Google/Emails - We Scale Brands: Fox News, Bugatti Champagne Carbon, Wine by Lamborghini, Real Madrid Foundation, Nike Sports Camps https://t.co/FelxN6cNiM
Conor Sunderland 🇮.. @conortrains
10K Followers 701 Following Top eCom Email Marketer - $70M+ Driven | Clients: Perfect White Tee, Fighthaus, Collars & Co | Podcaster | Free Account Audit 👉 https://t.co/T3LaeBXvot
Rok Hladnik @rokhladnik
12K Followers 995 Following Performance Marketing I Data-Driven I Agency Owner I Scaled Multiple #DTC Brands to 7-8 fig I Let's talk FB Ads I CEO @FlatCircleAds 🔥🚀 ➡️Read my Pinned Tweet
PPCSauce | Google Ads.. @ppcsauce
967 Followers 1K Following Seasoned Google Ads Specialist | Putting The Sauce In PPC 🦁
Stephanie Keys @SKeys9906
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Mirra ILier @Mirrailier
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CopySully @sullycopywriter
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JUSE @jusemorgan
3K Followers 2K Following Biz Developer 📈 GTM Strategy 👨🏾🔬 B2B SaaS 👨🏾💻 Tech Sales 🦾 AI 🤖 Blockchain 🧱 Education 📚 @TheListenRoom • @SNDEdu • @TrainnHQ
Caleb @CalebTennenbaum
8K Followers 9K Following 🦂#Wildcat #beardown Founder: @Mktg4TheFuture Board: @PyramidFCU- 🌵Marketing: @azpest 🐜 CEO: @BioticCapital 💸 what u give is what u get. How Can I Help U?🐉
TRAkER _BS @TrakerB40964
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Quilla @quilla125
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willon Naforo @willonnaforo
354 Followers 3K Following My game is Commerce | Finance & Business | A Risk Producer & Father of six leaders, on a mission to slay many dragons ❤️🌍🇨🇮🇺🇸📚💻🏀⚽🥊⛳🏊🏋🏾⌚🚘🏘️
TrumpTrendz @TrumpTrendzUSA
52 Followers 74 Following MAKE FASHION GREAT AGAIN! TrumpTrendz is your official store for patriotic one-of-a-kind merchandise that makes a bold statement MAGA Style!
Cr8tivetech || Replo .. @OlabodeFasae
241 Followers 2K Following I take a pride in converting landing page design to reality on Replo & instant. Need a Landing page builder, https://t.co/J1qAiQU7ce
Mosab @Mosab_A99
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CHEN @VisionAndSales
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ASH® @thtisash
504 Followers 512 Following A Brand Builder, Marketer & Founder of @wemotif, @Forbes Council Member. Driven almost $1B in revenue. Talks about how to build real brands offline + online.
Dom Remenar @dommsmm
567 Followers 2K Following Scaling busy entrepreneurs on YouTube. Helped The Trading Geek scale to over 700,000 subscribers in less than 1,5 years. Capture, engage, retain. 📈
Kha @khar2e
64 Followers 226 Following
D3 | Data Driven Deci.. @_D3_Advertising
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Zach Manley @Zach_Manley_
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Dec @DecToConsumer
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Gulraiz @ThisIsGulraiz
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Jackson Blackledge @blvckledge
55K Followers 2K Following Google & YouTube Ads For eCommerce Brands | Tabs, Obvi, Craftd, Foundr, Wine By Lamborghini, Fighthaus, Nordace, Jack Henry, Icon Amsterdam | https://t.co/y6Fg3WR7Ob
Collin Schmelebeck @SchmelebeckPPC
52K Followers 364 Following 2x Dad | US Navy Vet 🇺🇸 | Advanced Google Ads Strategy, Media Buying, and Training
George Clements | Eco.. @georgeclementss
13K Followers 129 Following $55M+ in Revenue With Google & Bing Ads For 100+ Ecom Brands. Protein UK, Bazoo, Stars & Honey, Adriana Degreas.
Toby | Ads for 8-Fig .. @TobyWalleruk
19K Followers 80 Following Helped 150+ 8-Figure DTC Brands generate over $350m+ in revenue with META & Google Ads using our Brick-By-Brick Framework ➡️ https://t.co/yRDa8fy19d
Marin.Istvanic @IstvanicMarin
21K Followers 784 Following I help DTC brands like The Oodie and Vessi to Scale with FB Ads. If you want the same results and add an extra 5-6 fig/m through FB ads: https://t.co/JrPzbEfctW
Wiz | Utopian 💭 @wizofecom
137K Followers 492 Following I'm here for 2 reasons. 1: Help you close new clients with your personal brand https://t.co/2pyXUOKShY 2: Learn to start an agency👇
Jordan Ross @jordan_ross_8F
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Oliver Kenyon | CRO @oliverkenyon
19K Followers 841 Following 11+ Years mastering CRO and landing pages. 🟦 Below 50,000 visits per month: https://t.co/KV6yCD1uCM 🟥 Above 50,000 visits per month: https://t.co/tdQfV65ikm
George Ten @GrammarHippy
199K Followers 781 Following CopyTHINKER. Sold more than 500,000 products online. Hit the 🔔.
Nick Shackelford 🦾 @iamshackelford
54K Followers 2K Following Doing What I love In A World That I Love - https://t.co/B4Dr8iaje2 - https://t.co/JGXGBLcOrs - https://t.co/3VG4iKDEq7 - https://t.co/G3Afh29ok1
Chase Dimond | Email .. @ecomchasedimond
138K Followers 970 Following Driven $150 million in email revenue for clients. Partner at a 7-figure Ecommerce Email Marketing Agency. Join 74,346 marketers & get my email secrets weekly ⬇️
Nathan | Ecom Geek @Nugennath
17K Followers 520 Following I Built a Multi 7-figure Dropshipping Brand and Exited it. Now revealing everything on YouTube…
Cody Plofker @codyplof
47K Followers 2K Following Chief Marketing and Revenue Officer @jonesroadbeauty. I write a weekly newsletter that will make you a better marketer. Sign Up: https://t.co/gG8NCklM27
Luca @Lucaecom
22K Followers 303 Following 100mio+$ in 5 years eCommerce Marketing Services | Dubai 📍- owner of @agencymalu - if you need a service 👇🏼
Cold Email Wizard �.. @blackhatwizardd
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Kasim Aslam @kasimaslam
8K Followers 418 Following CEO @solutions_8 | $100m in ad spend | Co-Founder https://t.co/rnwWdT9FGB | Co-Host @perpetualtraf | Get my #1 Bestseller FREE 👉 https://t.co/ZwwnGhDVxx
Jacob Le Vine | Strai.. @StraightLineAd
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Georgey Tishin ✉️ @georgeytishin
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771 Followers 109 Following 💜 Google Ads Expert - building PPC Mastery. On a mission to build world's greatest community for experienced Google Ads Specialists.
Virginia | The Full-S.. @fullstackmkter
3K Followers 497 Following 👩🏻💻 marketer by day for scrap, creator by night 🥞 stacked in marketing skills, like Google Ads 📬 join my no-click-needed newsletter 🧐 formerly @buewho
Thomas Eccel 🌀 @ThomasEccel
4K Followers 226 Following Google Ads Expert 🚀🎯 Posting to keep you Up-to-date about #googleads and #ppc 📣 - Linkedin Top SEM Voice 2023 🏆 Voted Top 50 PPC Expert - 37.000+ followers
Paul Rooney 🇮🇪 .. @PaulRooneyEcom
289 Followers 50 Following Managing Google Ads For E-Commerce Brands | Enjoying Pints Along The Way
Scott Liebenberg | Ec.. @scottliebenberg
137 Followers 293 Following Building 7 Figure Menswear Brand 👔 Acquired 2nd Brand
Mike Rhodes @thegoogleguy
4K Followers 1K Following Dad. Husband. Agency Owner for 18 years. Speaker. Mountain Biker. Co-Author world's best-selling Google Ads book.
David Allouch @ClickFreezeIO
75 Followers 423 Following Cyber | Google Ads | Fighting Ad Clicks Fraud | Join the Fight #Cybersecurity #AdFraud Team lead at https://t.co/hu6ol2W1Cf to protect your ad campaigns.
Mark Subel @marksubel
2K Followers 2K Following Digital Marketing @TwoWheelsMark (SEO/PPC, Paid Social), musician, urban design/planning enthusiast, & i like to ride my bicycle..
Jordan West @jordantwestecom
2K Followers 436 Following E-commerce investor 💵 | Podcast Host 🎙| Multi-Brand Owner | Dad of 3 ❤️| Avid Golfer + Mountain Biker 🚴 | 16k on LI 🏆
John Coyle 🐳 @johnjhcoyle
8K Followers 997 Following Conversation starter | sold an agency | Former: head arguer w/ @iamshackelford | current: head of consulting @triplewhale
IGG @EssixGalaxy
78 Followers 405 Following Just playing with this Ecom stuff and somehow built couple of 8fig brands. Nowadays taking new Ecom clients to help them do the same
Ryan Scibelli @scibelli23
5K Followers 251 Following Google & YouTube ads for DTC brands. Over $100M in profitable ad spend.
Alex | Video Editor @decimablack
3K Followers 566 Following Building @decimalabs a video marketing agency for founders and brands | Unlimited Video Editing + Post Production ↓
Lucian Armasu @lucian_armasu
728 Followers 506 Following CEO/AdsLux - Scaling select brand partners to 9+ figures in the shortest amount of time possible through holistic multi-channel Marketing X Product strategy.
Simon ⚖️ Legal Ma.. @marketbrah
1K Followers 299 Following Former lawyer scaling law firms for a living | Founder @ BRICKLANE | Posts on Legal Marketing, Agency Building & Google Ads.
Anthony Higman @AnthonyHigman
868 Followers 511 Following Obsessed With Digital Marketing. Love Being Creative & Knowing All Of The Angles Of How Ad Tech Works Both Online & In The Real World. Never A Dull Moment!!
Tal @barkan99
78 Followers 538 Following Fueling 7 & 8-figure DTC brands' growth with high-performance ads on Google, Facebook, TikTok & Snapchat. Founder of https://t.co/Z4zqOlEZFb #DigitalMarketing
Aleric Heck @AlericHeck
462 Followers 234 Following YouTube Ads Expert, 4x Founder (Consulting, YouTube, SaaS & eComm), Speaker, Investor, Mentor - 8+ Fig Business - #60 on INC 5000 2022 🚀
Marco Battaglia - DTC.. @marcobatt
988 Followers 319 Following Sharing insights after generating +350M€ revenue scaling 7-9 figure eCom brands in Europe and beyond 📈 Founder Creative Agency run by Media Buyers
Sean Weisbrot 🐯 | .. @sean_weisbrot
239 Followers 120 Following I help ecommerce brands buying from China revamp their supply chain, reduce costs, and use exclusive partners to help them scale wisely.
Mike Ryan @mikeryanretail
3K Followers 721 Following Head of Ecommerce Insights 𝐏𝐨𝐝𝐜𝐚𝐬𝐭: https://t.co/0gCFhR52Nx 📊🧪 paid media geek (+general geek), online retail, data viz ⮕ INTP af
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2K Followers 503 Following Helping Ecom Brands Scale New Customer Revenue By Merging Most Profitable Parts Of Google & Facebook Ads II $6.8M+ Profit & 20+ Brands
Joe @theJoeShmow
435 Followers 213 Following PPC Expert 14 Years | SEO | Law Firm Marketing | Web Developer | Remote PC Repair | Reasonable Doubt Trial Analyst | Dog Lover | National Guard Veteran
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205 Followers 675 Following In-house digital marketing manager/ 24-year online retail veteran / paid search, SEO, E-com & analytics 📈
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19K Followers 1K Following l grow brands: TikTok Shop | TikTok Ads | TikTok Organic | TikTok Bot
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6K Followers 2K Following eCommerce & Crypto. Building brands with my wife while traveling the world.
Will @Will456755
160 Followers 2K Following
Nitish Dhir @ppcnitish
229 Followers 424 Following Founder - Prudent Digital | Google & Microsoft Ads Partner | Automation Fanatic | Love To Cook
Sean G. @itsnotseang
708 Followers 466 Following conversational marketing & all things chatbots at https://t.co/XhbGEwddNw || growth lead at https://t.co/iqYjn2shAJ
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110 Followers 91 Following Performance Specialist @ https://t.co/fvXyJTlj1C • 15m+ Profitable Spend on Google & YouTube Ads • Tweets about eCommerce & profitable Google Ads • Follow my journey
Brice Gump @bricegump
1K Followers 669 Following Launching & scaling digital products (usually with someone else as the face) • $8.6MM in sales • Grab a copy of my new book
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APX @apx_loot
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690 Followers 263 Following Digital Marketing Strategist / Lead Gen, PPC, and IPA 🍻 with a dash of SEO
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Dataslayer @Dataslayers
239 Followers 187 Following The best Supermetrics alternative. Move all your marketing data into one place automating your reports. Google Sheets, Looker Studio, PowerBI, Qlik, BigQuery...
@vincentbeima Takes one to know one. haha. I've seen you talk about this before as well.
“You shouldn’t pay me to scale your brand” I told a brand this yesterday. Because it wasn't right for his setup. Here is how it went down: He has an interesting business model. He manufactures furniture for retro music lovers that is in high demand. - think old records -…
"Why can't I scale my brand?" "I'm making 40 ads /mo" This is what a brand told me last week. And after a 2hr session, here is what I told him... (my 2hr session in 1 4min post) FYI....this is a salty rant too. It doesn’t matter: - # how many features you talk about -…
live look of a Performance Max campaign w/ 90% brand terms conversions
If you’re structuring a standard shopping campaign… Try this, Use a tiered bidding strategy: For higher-margin products go for 20-30% higher than your average bid. For low-margin products decrease the bid by 10-20%. See how it goes and monitor performance.
@vincentbeima Yep yep, google ads is on a freaking higher level
@ouakili_il43958 @vincentbeima It uses what you set it as
@vincentbeima 💯. You can learn the rules of Ads in a day. But the nuances take a lifetime to master.
@ouakili_il43958 @vincentbeima Bro... Haha I didn't want to but you left me no other choice letmegooglethat.com/?q=how+to+swit…
Over-thinkers ruin everything. Until you use them as a counter-balance. Disrupt their pattern: Turn their deep thinking into doing. What-if and How-could questions can only be answered by reality. I’ve found these prompts to be helpful: You’ve clearly put deep thought into…
Work your ass off Try. Try again. Try a third time. Work weekends. Never give up. Work nights. Try x1000. Take risks. Succeed. Then get called "lucky".
1 year An insane team behind it From @AaronJNosbisch to @avinkline to Corbin to Skye Travis to the apps we use to the agencies we use to the designers we use to the OG’s who tested the product and to the very early early supporters. ❤️🍁
every friday my creative team and I meet to brainstorm new angles. Everyone brings inspiration they found in the wild, & we brainstorm how to steal the concept to make it work for our brands. it's crazy how valuable it is. bad artists copy, great artists steal.
The number of agencies going out of business correlates perfectly with the rise of new agencies that specialize in acquiring clients for other agencies.
Client making changes and applying recommendations can be one of the most frustrating about Google ads
@vincentbeima Nevermind, it worked now. At some point in the past it didnt let you publish without filling in headlines.
Good morning to everyone except PPC folks who use Smart Bidding on Brand campaigns.
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