DataBeat @DataBeat_AdTech

Digital ad waste kept quiet for too long. @VauditApp 's $7.3M raise backs a real-time, AI audit engine that detects overcharges, billing anomalies & fraud, recovering value many never knew they lost. Ops teams: time to audit YOUR ad spend. #AdOps #Programmatic #DataBeat

Ads.txt stopped the resellers. But fraud didn’t stop. Fraudsters adapt faster than static defenses; domain spoofing & hidden reselling still drain budgets. Pair it with active monitoring to truly protect ROI: sl1nk.com/0GxjJ #AdTech #AdFraud #BrandSafety #DataBeat

AdOps has always been the ‘back office.’ But in an AI-first world, the smartest ops cycles are becoming the front line of yield. Ops = strategy, not support. #AdOps #YieldOptimization #DataBeat

Users aren’t just guarding data; they’re trading it. @verve_inc ’s report shows: when control is clear & value is felt, users share more in-app. Ad-free ≠ default. Relevant ads + trusted apps = the winning formula. #AdTech #UserPrivacy #AdQuality #DataBeat

🚨 Gaming ≠ niche anymore. @TheOverwolf 385% EU growth in just 12 months proves in-game ads aren’t “experimental”. For AdTech, the real story isn’t reach, it’s how in-game placements balance immersion with monetization. #DataBeat #AdTech #GamingAds

Attention vs. Authenticity Every campaign can buy impressions. But not every campaign earns trust. Fraud is rising, signals are noisy - the winners will be those who measure what’s real, not just what’s viewable. #DataBeat #AdTech #AdFraud #Programmatic

North America’s digital ad map is being redrawn. @doubleverify 's 2025 report shows bot fraud up 101% YoY, authentic viewability rising, and social feeds & reels outpacing other channels in real-performance. Media quality isn’t optional anymore. #AdTech #AdQuality #DataBeat

Yield vs. Value Every impression has a price. But not every impression has value. The smartest SSPs know: optimization isn’t about selling more, it’s about selling smarter. #AdOps #YieldOptimization #AdTech

Ad safety just became a DSP differentiator. Yahoo DSP + GeoEdge adds real-time creative protection across web, mobile & CTV, a trust play that should lift advertiser confidence. Ops must tune blocks to protect yield. #DataBeat #AdOps #AdQuality

Netflix + Amazon DSP? Now that shifts the game. Premium attention is being redefined — it’s not just about reach, but scale × precision × storytelling. This combo could change how CTV campaigns move the needle. #DataBeat #CTVAdvertising #Programmatic

Every publisher wants yield. Every DSP wants efficiency. The bridge? Smart AdOps. It’s not just fill rates, it’s data literacy, faster ops cycles, and supply-demand alignment in real time. AdTech’s quiet superpower = ops done right. #DataBeat_AdTech #AdOps #YieldOptimization

Audience targeting isn’t enough anymore. In CTV, the real differentiator is emotional alignment, ads that match the content’s tone win the attention game. Targeting gets you in the room, emotion keeps you there. #AdTech #CTV #Attention

A $45B AI bid for @googlechrome ? Discovery is becoming the new ad battleground. Catch this in AdTech Big Moves This Week. #AdTech #PerplexityAI

NYC rooftop vibes 🏙️🥂 We toasted to new beginnings as @DataBeat_AdTech joins the @media_mint family. Here’s to growth, people, and possibilities ahead! 🚀 #NewBeginnings #AdTech #futureforward

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things nobody tells you about AI in marketing (spoiler: the gap isn't AI knowledge, it's AI confidence) see the comments for the full report 👇

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