Eric Fullerton @EFullerton
By day: product marketer focused on customer experience & personalization. By night: travel, food, and rooftops keep me going. Boston, MA Joined August 2008-
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Eric Fullerton retweeted
"With more content and experiences open to consumers than ever, no two customer journeys will look the same. That’s why it’s time for marketers to evolve from the rigid journeys we were building before and let our customers lead the way." - @EFullerton
Everything you need to know about getting started with the self-guided #customerjourney, the "Holy Grail" for Digital Experience: bit.ly/3a1drvb @MarTechAlliance / @EFullerton
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Eric Fullerton retweeted
“We’re thinking through the implications of voice and considering wearables. How many more developments are going to take place in the next 5 years? You can look back just 5 years ago, and the world looks like a very different place.” Nicely said, @EFullerton. ⏳
Acquia's @EFullerton has spent ten years navigating the divide between people, process and tech, working to excite and engage customers. He recently spoke to @Enterprise_Time to share more about his work with Acquia and open source. Read more here: bit.ly/35ucXM7
Learn about strategy , not product at my personalisation “masterclass” at #DigitalCityExpo in #Manchester tomorrow at 2:50: digitalcityfestival.com/agenda-2020/ #personalization
@twentworth12 This is by far my favorite tweet of 2020.
Nice Engage recap from @CMSCMedia. Great work to the entire @acquia team!
Kicking off #ExperienceAcquia Paris. Excited to update our French partners and customers on our new product strategy! Note to self: the Ritz is a nice place to hold an event @acquia
😂😂 that is the correct answer
Gold medalist Kelly O’Hara with @acquia CMO @lcapozzi closing out #AcquiaEngage. Lynne deserves a gold medal of her own for pulling off a great event 🏅
This. Is. How. It’s. Done. Open integrations = bringing best in class platforms @Acquia Lift and Google Marketing Cloud together w/ tech and strategy expertise of great agencies like @Bounteous
My man @sethdtech talking #personalization, Acquia Lift, #AI, and Google Marketing Cloud at #AcquiaEngage w/ @josephwykes. Not sure any agency is doing personalization better than @Bounteous right now @acquia
Eric Fullerton retweeted
We’re always up for an @Acquia collab — but it’s even better when that collab can be in person, in #NOLA, at #AcquiaEngage! Looking forward to an amazing #Engage day 3 — reminder our breakout session is at 11am followed by our keynote at 3pm with @josephwykes and @sethdtech.
Great breakout session yesterday at #AcquiaEngage — thanks to all the customers and partners who joined and asked great questions!
The Cloud crew crushed our keynote yesterday. Honor and pleasure to share the stage with @Dries & @twentworth12 at #AcquiaEngage @acquia
The man himself @Dries taking the main stage for Innovation Showcase at #AcquiaEngage @acquia
This is how we want to do things @acquia. Partnership, personalization, and cutting edge integrations. Couldn’t love this any more @Bounteous acquia.com/about-us/newsr…
Eric Fullerton retweeted
I believe these two slides to be among the most important slides in my entire DrupalCon Amsterdam keynote dri.es/state-of-drupa… #drupal
Eric Fullerton retweeted
We’re back @TobaccoDockLon for round 2 of the #FoM19 - @EFullerton kicking us off on the personalisation stage: “Just because you know my name in an email, that doesn’t make my experience personal”
At #FoM19 we nominated #marketing buzzwords & theories to ban forever. Winners: GenZ, Laddering, & Data vs Creativity debates. My vote was for “empowering marketers.” Marketers are NOT kids learning how to tie their shoes
@drupalninja @acquia Glad to hear you are seeing the improvements! #lowcode #personalization
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