josh kelson @JoshKelson

Adobe Media Optimizer Consultant. Outdoor lover (I'll ski till my feet fall off). Photographer. Musician. Friend. PPC|SEO|SEM. Tweets are mine. joshkelson.com Salt Lake City, Utah Joined January 2009

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josh kelson @JoshKelson

7 years ago

Seize the time ! @DougSohn @BrittaniJH @InfluencerLtd @ScottOmiller @coryhenke @JasonStinnett @markpgus @cbjarnson @s_adolescent @titangserge99

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josh kelson @JoshKelson

7 years ago

Seize the time ! @DougSohn @BrittaniJH @InfluencerLtd @ScottOmiller @coryhenke @JasonStinnett @markpgus @cbjarnson @s_adolescent @titangserge99

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josh kelson @JoshKelson

7 years ago

@YouTubeTV @netflix "I learned this by watching a YouTube video"

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josh kelson @JoshKelson

7 years ago

@Petco @netflix How about "This new collar will improve your doggy style"?? lol

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Netflix @netflix

7 years ago

what’s something you can say during sex but also when you manage a brand twitter account?

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josh kelson @JoshKelson

8 years ago

@jdprater @akaEmmaLouise Platform I use has tons of transparency to what bids are being changed and the history of bids for each bid unit. More data than I care to look at, but it's there!

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A4: For the system I use, I would love some alerts for anomaly detection. Have anomaly detection already, but not an alert that goes out via email. Have to log in find it manually. #workingonit #ppcchat

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josh kelson @JoshKelson

8 years ago

@PPCKirk @NeptuneMoon Crap in, crap out. Good data is a must. Even in MANUAL bidding though, good data is a must. 'Intuition' about what is going on is misleading. Usually someone is referencing the 'truth' from somewhere...disconnect of being able to get that data into a system that is the killer.

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josh kelson @JoshKelson

8 years ago

@jdprater I've seen even low volume accounts do well with automated bidding when the strategy is aligned. With enough time we can get enough data to perform. Small data sets + wild changes/strategy = no bueno :) #ppcchat Have to check client expectations and set valid strategy.

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josh kelson @JoshKelson

8 years ago

@jdprater Yep, either volume or time to get that data! #AllAboutTheData :)

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josh kelson @JoshKelson

8 years ago

A3: Actually pretty happy with it. Most of the repetitive tasks I've been able to automate, even negative fencing analysis. Don't use Google for automated bidding, use another tool (#noplug) and have been happy with results. #ppcchat

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josh kelson @JoshKelson

8 years ago

@PPCKirk @NeptuneMoon Agreed 100%. The high level reporting can be automated...but it's in an effort to allow me/team to dive deeper, not end there. #ppcchat

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josh kelson @JoshKelson

8 years ago

A2: Bidding and Reporting. Allows my team to focus on strategy and content. Also allows for deeper analysis that is not fully automated. #ppcchat

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josh kelson @JoshKelson

8 years ago

#ppcchat, it's been fun! Have a good one!

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josh kelson @JoshKelson

8 years ago

@StormyMears How will you be engaging with Reddit?

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josh kelson @JoshKelson

8 years ago

A6: Depends on client. That said, areas looking to enter or test with various clients: programmatic display, FB, Instagram, Baidu, Yahoo #ppcchat

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josh kelson @JoshKelson

8 years ago

@ferkungamaboobo Agreed, there is a difference between intra-channel and testing brand new channels. New channels really have to be planned out and pitched (depending on the flexibility the client is giving you...but still smart account management to involve them).

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josh kelson @JoshKelson

8 years ago

also gives us the flexibility to open up other channels, engines, hypotheses, targeting, audiences, etc. #ppcchat

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josh kelson @JoshKelson

8 years ago

A5: 10-15% is common for us. We are testing new KWs or bids on 0 impression KWs constantly. #ppcchat

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josh kelson @JoshKelson

8 years ago

@MixedUpCody Usually a budget is set (upper management has to forecast too), say $20M, but each quarter there is review and flexibility of how to spend, or getting more based off performance. In my experience, with big companies, if performance is there, they will find ways to get $. #ppcchat