Colleen McCaskell @SpitfirePPC

Paid Media Person typically found weightlifting, cycling, swimming or hiking. Fan of heavy metal and guinea pigs. Fuelled by coffee and peanut butter. spitfireppc.com Edinburgh, Scotland Joined April 2015

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Colleen McCaskell @SpitfirePPC

3 years ago

If you were using Experiments to run a landing page test, would you deactivate sitelink extensions to ensure that users can only arrive on your LP (and not other sections of the main website)? And would you do the same in your control campaigns to ensure consistency? #ppcchat

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Colleen McCaskell @SpitfirePPC

3 years ago

#ppcchat What are your thoughts on location extensions? I don't mind them in concept but I'm worried they'll distract from my core conversions by encouraging clicks for directions or untrackable calls direct from Google Maps (which we can't include in our conversions / CPA).

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Colleen McCaskell @SpitfirePPC

3 years ago

Finally got word that the Google Ads keyword diagnosis tool issue was fixed on Sept 12. Apparently the issue was that the system considered 'United States' as a default so when trying to preview ads for a campaign targeted location outside the US, it simply didn't work. #ppcchat

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Colleen McCaskell @SpitfirePPC

4 years ago

I cloned an Exact + Phrase campaign with Drafts & Experiments and ran a broad match version of it for a month to see if Smart Bidding could maintain the CPA of the original. Ultimately, the queries were just way too broad and the quality wasn't there. No marginal gains. #ppcchat

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Colleen McCaskell @SpitfirePPC

4 years ago

Word to the wise that Microsoft Ads has quietly and inexplicably launched Smart Goals in my largest accounts, opting them into the Conversions column. I've now removed them but I get to dedupe my conversion numbers, which is a joy. Check Notifications > Informational. #ppcchat

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Colleen McCaskell @SpitfirePPC

4 years ago

I suddenly don't seem to be able to pull search query reports out of Google Analytics (as a workaround for the Other Search Terms nonsense in Google Ads, I mean). Anyone else? #ppcchat

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Colleen McCaskell @SpitfirePPC

5 years ago

.@Hanapin Have I gone crazy or is the PPC Resources Library down now? Was looking for a couple of webinars that aren't up on the Brainlabs page...

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Colleen McCaskell @SpitfirePPC

5 years ago

.@Brainlabs Has anyone ever flagged an issue with the Auction Insights 3 script? Have used it loads of times in the past but now I can't seem to authorize it against a new account...

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Colleen McCaskell @SpitfirePPC

7 years ago

Have spotted something (potentially) new in FB Delivery Insights: Auction Competition. Includes a Competition Change % but might ultimately be more useful for manual bidding (rather than auto bidding). #facebookads #ppcchat