Susan Wenograd @SusanEDub
20+yrs of marketing 🤓, 40+yrs of sass 💁🏼♀️ . Paid media fossil and crusader, with a side hustle of handmade candles and bath/body products. cantdles.com Richmond, VA Joined December 2008-
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I still use this for high-volume creative accounts.
I still use this for high-volume creative accounts.
This year I am launching a small collection under the umbrella theme of a haunted house. I have 2 of the 3 locations/rooms decided on based on blends I’ve tested. What’s a “must have” room or location you associate with haunted houses or gothic mansions?
Something is in the air - 5 orders on the site since Friday night. Yay! Side note: my site is generally repeat customers and not where I acquire folks, so I generally see it fire up around very specific times of year, and April isn’t one of them.
If you’re into classic lit, this is a fascinating peek at the relationship between Hemingway and Fitzgerald. litverse.substack.com/p/fitzgerald-h…
Wednesday: pack up the van, hitch the trailer and head to DC. Set up camp. Thursday: event set up, which is 45 mins from the campground because it’s in the historic area and there aren’t campgrounds there 😂 Friday and Saturday: Slingin’ Scents Sunday: Sleep in, pack up, hitch…
Shopify nerd-friends: I need to create a sample SKU, with a dropdown to pick 5 out of 15 or so options. Best app to accomplish this? Or is there a native way I'm just not seeing? Thank ya.
I cannot wait to get this nugget. I think it’s hilarious his crest looks like a mohawk. Breeder said he’s super snuggly and curious, she adores him. I can’t wait to see what words and songs he will learn.
I’ve been struggling with how to handle my jars and packaging moving forward. It’s been weighing on me - the MOQ is large and my expenses this year are higher, which makes them even more of a sacrifice to outlay cash on right now in the slow season. And I’d have to order them…
The urge to do a booth at a humongous book/reader festival even though it would take me two days of hauling to get to. I totally shouldn't do that, right?
This week is kicking my ass emotionally. (I’m fine, everyone is fine, but otherwise…ugh, seriously?) In happy news, this is Otis and he is joining our family next month.
Sitting on a call with a Facebook rep who asked if we have "optimized our pixels" yet. I asked what she meant, and she proceeded to talk about us animating images. Wheeeeewwwww, folks.
Currently riveted watching the new addition to The Jinx saga. Anyone else??
It looks like I’ll be spending my birthday driving to Knoxville to be a vendor at CreepyCon and I am in no way sad about this.
I made a pact to myself to not engage with people who post idiotic, black and white declarations about paid media. So far, I'm following but man...some days...
I’ll have to look back to be sure, but I think this was my highest-revenue Friday at a show so far.
Lily Ray 😏 @lilyraynyc
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5K Followers 3K Following Founder I Fractional Director of Marketing & Copywriter for B2B SaaS I Newsletter & Podcasting @RemoteWorkTribe | Explorer I Mizzou Alum | Closet Gator FanLooking to standardize your ad naming conventions? Here's a step-by-step walkthrough using our naming generator template. Make a copy of the sheet and get started! docs.google.com/spreadsheets/d… special shout-out to @TannerSDuncan @SusanEDub and @brad_ploch for their expertise in…
@SusanEDub Maybe a conservatory/greenhouse room?
@SusanEDub I miss you, dudette. We need to catch up some day soon.
April was a hell of a month. Unexpected changes from what seemed like every direction but things are on the up again. May, I am ready for you. Plus, it's my birthday month.
I'm feeling incredibly discouraged today. Putting yourself out there is hard, and rejection is the worst. I feel like it's the universe telling me I need to pivot.
Love this.
Uncommon truths about offer testing: - Offer testing is a limit function. 95% of brands are very early on the curve (have lots of remaining upside). - The bigger the gap between product margin and gross margin, the more opportunity for win/win offer sculpting - Pick & pack…
"I'm sure that person is engaging my content and following me because they want to have a connection, not because I'm in a sales funnel" = "I know she's a dancer, but she's really into me"
@SusanEDub oh interesting! And I was just thinking post secondary ed for some reason. Holy cow, yeah if we're thinking elementary, middle, high, college, and graduate.... that could perhaps be big enough to impact search noticeably. DANG.
At a conference a few weeks ago, a presenter (not me) summarized a pitch for investing in SEO vs. SEA/SEM as follows: "Organic traffic is FREE!" Nothing could be further from the truth. Organic traffic is anything but free. Not only does It cost dozens, hundreds, sometimes…
Happy independent bookstore day to all who celebrate.
For the love of God, please stop turning everything into video. I'm trying to set up my next university course and the instructions are all in video now when a task list is ALL i need. 🫠
@ThatChristinaG Yes! And realize the innate leadership qualities of introverts (who are often overlooked in favor of their more extroverted peers).
Too many articles about why introverts need to open up and not enough articles about why extroverts need to not be afraid of silence.
Bird showing me her sewing work: This was hard. But I finished it. Because I can do hard things. Me: