It rhymes with eyes. 🇨🇦 🌲🌴🌊 @JuliaVyse
Lifetime Student, Writer, Marketer, trying to be a thinker. All views my own. deep in my own head Joined February 2009-
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Perplexity may be challenging Google as a search engine but Meta just added genAI to the search boxes on IG and FB, making it free and frictionless for anyone to try Meta's LLM. Up to 4b people will get better search in apps they already use with zero extra effort.
Updated for 2024 & beyond
Terms that Google thinks are close variants of "software" * api * cybersecurity * ui * cloud * code * edr I'd argue that the only one that's close is "code," and even that isn't the same thing. Close variants are anything but. #ppcchat
Y'all... This ad strength thing in Google Ads continues to be bonkers. Ginny did a long post on SE Journal (and you know I ❤️ Ginny!). But it makes no sense. (continued in next Tweet) searchenginejournal.com/all-your-ad-st… #PPCChat
If the future of pricing is dynamic and personalized, we'll only see the need for data feeds and rule-based #ppc ads grow. Static ads won't be able to show the correct price for each user theatlantic.com/ideas/archive/…
New display formats for PMax will open up a lot more inventory. This bolsters Performance Max's position in the voluntary migration of GDA to PMax. Your mission, should you choose to accept it, is to figure what the heck is going on after that. @thegoogleguy's script can help.
Dropping on Wednesday: our brand/non-brand script v2 NEW: compared brand/non-brand conversion rate (pictured) and CTR over time You can immediately see why it's problematic to blend this traffic, right?
I bet everyone over the age of like 42 knows exactly where they were when that white bronco was cruising down the 405.
Speaking at HeroConf several years ago was a very proud moment for me. So pleased I get to partner with them again!
Speaking at HeroConf several years ago was a very proud moment for me. So pleased I get to partner with them again!
My (shouldn't-be-but-is) hot take of the day: The real damage most "experts" or "gurus" or "growth hackers" or whatever do isn't the tactical advice they share (though a lot of that is damaging, too) -- it's the underlying implication that those tactics create: that it's OK (or…
If you asked me to imitate a horse crying with my saxophone, I could get you something fast. If you asked AI to do the same, they'd flip switches and barf. AI does not think in anyway close to humans, because humans are fucking weird, man. Celebrate it, don't calculate it.
The more I think about this, the more my head feels like it will explode... I feel like both things can't be true. Google Ads cannot have a warning like this and then say essentially "we don't mean it, your ads are totally fine for us to make money off of" when pressed #PPCChat
The more I think about this, the more my head feels like it will explode... I feel like both things can't be true. Google Ads cannot have a warning like this and then say essentially "we don't mean it, your ads are totally fine for us to make money off of" when pressed #PPCChat
Can we just not have the End of Q1 & Easter on the same weekend anymore?
If Coca Cola is open to creative that isn’t on brand, please sit down with your brand requirements
Listen...
Julie F Bacchini @NeptuneMoon
10K Followers 2K Following President, Neptune Moon. Top 25 Most Influential PPC Expert. Conference speaker. #PPCChat Managing Director. Eagles fan, wife & mom. Dog & wine lover.Melissa L Mackey @beyondthepaid
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9K Followers 2K Following Your message is our mission. And we’re here to make sure you’ve got what you need to keep delivering to your listeners. ⬇️@axcilla I don’t known where it says job hopper in the post 😆
@realEstateTrent other firms just dont reveal their salaries. he'd have to do rounds of intensive interviews and get a job offer first. it's time consuming and risky, not to mention disruptive to your job if you have an intense schedule.
@mikeryanretail @JuliaVyse They are definitely deprecating bricks over there.
Great way to wrap the day with two new team members accepting offers! Will officially make us 9. A second designer to help flesh out out in house department and an implementation-focused Google Ads team member who will help us increase the velocity of output for Google. LFG
@mikeryanretail @JuliaVyse Maybe the best meme you’ve ever made
@JuliaVyse Also dependent on how influential their client CMOs are with their CEOs and Boards... will be interesting to see how this evolves!
As an update to this, Pres. Biden has now signed the bill -- so the proverbial clock is now ticking.
#7: Short Form Video Is Dead Without TikTok Nothing could be farther from the truth. The reality is that YouTube Shorts have 70B+ views PER DAY, while Reels (Meta) are shared over 3.5B times each day. With or without TikTok, short form video isn't going anywhere. As for…
#6: A TikTok Ban Isn't Possible The actual logistics of a TikTok ban are actually quite simple + straightforward: the US Govt (likely the DOJ) will tell Google + Apple to remove TikTok from the App Store / Google Play Store and discontinue support for the App. It is likely that…
#2: ByteDance will not comply with the law Who knows? ByteDance has previously signaled via public statements that they will challenge the law in court. Candidly, I think they'll be crushed. This law is pretty tightly written and uses NatSec grounds to justify the forced…
IDK why people are so afraid of /against hopping on a "quick call". I'd rather chat for 15 minutes and have clarity ASAP than try to dissect an email chain.
There's a lot of false and premature information about the "TikTok Ban" that just passed the US House & US Senate. Let's clear up some misconceptions:
Everybody loves a 3rd party source of truth these days. Northbeam, Triple Whale, internally built, etc. They can be great tools to give more clarity to brand owners. That clarity comes at a cost. It breaks the relationship between platform optimization and media buyers. The…
I’m often tempted to use this in reverse. “Please can you confirm why the budget is this low? Kindly suggest a higher rate.”
Oldie but a goodie
Had a large wholesale order yesterday. Meta, Google and SMS all took full attribution in platform for the sale. ROAS looking great yesterday everywhere lol
@realBrookNash Yup. A lot of experts have pointed to that. It's a massive positive feedback loop, and in control theory, that's a big negative.
I’m sure people much smarter than me have already thought about this, but… are we not worried about genAI starting to train on its own content?