Michelle Horowitz @MHorowitz_
SVP, Head of Marketing and Communications | CMO | Business Transformation | Change Leadership | Board Member | Investor | opinions here are my own linkedin.com/in/michellehor… New York City Joined April 2008-
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It's certainly important to #ThinkOutsideTheBox in the business world. Behind every success, there is a #innovative idea and a lot of hard work. #Innovation
It's certainly important to #ThinkOutsideTheBox in the business world. Behind every success, there is a #innovative idea and a lot of hard work. #Innovation
It can be difficult to determine what part of an org is responsible for #DataEthics, says @alvarezmarsal. A key strategy is to incorporate ethical #DataUse into the firm's broader company mission to encourage all members to play their part. #EthicalDataUse alvarezandmarsal.com/insights/data-…
Consumer loyalty is the future of #marketing. Eighty-three percent of customers told Qonsent that they are concerned about their #DataPrivacy. It's key that orgs build long-term customer relationships by being transparent about their #DataUse. #DataEthics retailtouchpoints.com/topics/securit…
This is an insightful read by @adzandads for @adexchanger. In particular, I was struck by checklist item 4: implement a "funnel of trust". This is a great starting point for teams trying to develop a new #DataStrategy post third-party #cookies. #DataUse adexchanger.com/the-sell-sider…
Why is #creativityInLeadership important? This @ForbesCoaches article focuses on the role of #creativity in solution-based leadership. Determining your org's goals and finding innovative ways to achieve them is key to being a successful leader. #Leadership forbes.com/sites/forbesco…
Jessica Wong, CEO for @ValuxDigital, gives valuable insight into the relationship between #CorporateBranding and #PersonalBranding. I love the idea of viewing employees as company ambassadors. #EmployeeExperience entrepreneur.com/article/429713
What's ahead for the #MarketingIndustry? This article from @cmswire discusses why the #CustomerJourney is key to marketing successfully. Know your audience so you can tell them an authentic story that captures their interest. #CustomerExperience cmswire.com/digital-market…
The @FastCompany article makes a strong case as to how #mentoring programs can help retain employees by creating a feeling of belonging and value. Leaders should keep this in mind when exploring #retention solutions. fastcompany.com/90767814/want-…
This article by @Dr_Dan_Jolivet highlights the important issue of employee #MentalHealth. A healthy workforce means a productive and efficient work environment. It's crucial that leaders prioritize their #employees. #BusinessLeadership benefitspro.com/2022/07/14/5-r…
I think the most prominent ethical challenge marketers face is #DataPrivacy. The tides are shifting, and #DataEthics is shaping how we understand our audiences. @MarketingWeekEd marketingweek.com/what-marketers…
Great read on how #AI can help marketing teams better understand customers, make better decisions, and avoid mistakes. The future of marketing will be more connected and intelligent. #ModernMarketing #Marketing @MITSloan mitsloan.mit.edu/ideas-made-to-…
We are getting closer and closer to a world where #DataPrivacy is taking center stage. In a world without #ThirdPartyCookies, marketers must maximize first-party data to reach customers in real-time. @Forbes forbes.com/sites/forbesbu…
Disney's pivoting to clean-room technology and ditching #ThirdPartyCookies. It will be interesting to see how other streaming platforms cope without cookies.
Disney's pivoting to clean-room technology and ditching #ThirdPartyCookies. It will be interesting to see how other streaming platforms cope without cookies.
.@roanoketimes reports on the upcoming Women’s Leadership Conference, which is being held on August 1st. With a theme surrounding #ProblemSolving, this promises to be an influential learning opportunity for #WomenInLeadership! #Success #Inclusion roanoke.com/business/local…
#ChangeManagement is constantly evolving due to the ever-increasing influence of #automation. But we need to be careful not to lose the human aspect of our work as we start to rely more heavily on #tech! @NetworkWorld #Leadership networkworld.com/article/366565…
When it comes to an #E-Commerce business, understanding the benefits of #DataScience is a sure way to increase profits! Pure data can guide your company to guaranteed #CustomerEngagement! @atuljindal01 #BusinessGrowth venturebeat.com/2022/07/03/how…
Great article from @TheDrum recapping #Cannes and what's next in the #marketing world. There was a shift to focusing on performance and not awards, building brand awareness, and more. What were your takeaways? thedrum.com/news/2022/06/2…
The most important skills for executives are social skills--and the ability to evaluate leadership effectiveness. Interesting read from @HarvardBiz on how #leadership skills are shifting in the modern workforce. hbr.org/2022/07/the-c-…
#TitleIX protects the idea of #WomenInLeadership and has led to a huge boom in #inclusion. Going forward, I believe it will continue to give women the #perserverance they need to #succeed! @insidehighered #Diversity insidehighered.com/advice/2022/06…
This is a timely look at how CEOs need to operate in today's fragmented world and the role they can play in creating a healthy ecosystem. #Leadership #ModernLeaders hbr.org/2022/06/todays…
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