Mark Webster @MarkAtOneSSP
📺 CTV & FAST Monetization 🚀 100% Ad Fill - High CPM payout 💰 Helping broadcasters & content owners stop leaving money on the table onessp.com Los Angeles Joined March 2023-
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Former Maverick TV Boss Simon Knight Sells His Knight Vision Studios To Connected TV Company View TV deadline.com/2025/09/simon-… via @DEADLINE #CTV #FAST #ContentMonetization
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FAST has been serving up programmatic spaghetti - broken VAST tags, looping ad calls, junk stacked on junk. ONE SSP is the reset. 🚀 Clean delivery 📊 True transparency 💰 Real revenue Start monetizing smarter. "There is only ONE" #ONESSP #CTV #AdTech bit.ly/41gGeFY
Retailers are doubling down on #RetailMedia ad-serving like it’s Black Friday for data insights! 📊💡 With 1st-party data in the driver’s seat and cookies playing backseat driver, brands are fighting for the digital shelf like it’s aisle 5. 🚀🛒 #AdTech
Selling Adtech in 2024: Shiv Gupta’s Guide to Winning Friends and Influencing Algorithms adotat.com/2024/05/sellin…
Global $231.28 Bn Retail Media Markets, 2020-2023 & 2024-2030: Leveraging First-Party Data for Personalized Campaigns, Platforms Flourish Amid E-commerce Surge globenewswire.com/news-release/2…
How to use AdTech in Retail Media mradtech.com/f/how-to-use-a…
83% of publishers eye #RetailMedia investment marketingtechnews.net/news/2024/feb/…
Three quarters of US advertisers incorporate on-site ads in their retail media strategy #RetailMedia #AdServing insiderintelligence.com/content/on-sit…
Google hit with $2.3 bln lawsuit by Axel Springer, other media groups reuters.com/technology/goo…
Get your First-Party Data right, first time. marketingprofs.com/articles/2021/…
Hey Mike & Ari @digitalshields @aripap Really enjoyed your latest Next in Media podcast.🙂 You might be interested to know that 53% of our inbound Leads in last 3 months here at @ad_butler came from #ChatGPT search, and 84% were looking for an alternative #adserver to #GAM
⭐️ Prediction for 2024: We will see a big increase in demand for more local news. - I'm seeing it already. We have become disillusioned by national and global reporting and have a desire to return to our community. #LocalNews
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