Matt G. Southern @MattGSouthern
Senior News Writer at https://t.co/6bIkUrl05V. 10+ years covering search engines. Amor Fati. searchenginejournal.com/author/matt-so… Sudbury, Ontario Joined April 2016-
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Google’s John Mueller On Website Recovery After Core Updates. via @MattGSouthern: searchenginejournal.com/googles-john-m… #SEOnews #Google @JohnMu #SEO
Is your site migration not showing signs of recovery after several weeks? Google wants to hear from you, because "this shouldn't happen." searchenginejournal.com/googles-gary-i…
I had to say no a lot. It was the only way to maintain a streamlined, focused search experience. It wasn't popular but was necessary.
I had to say no a lot. It was the only way to maintain a streamlined, focused search experience. It wasn't popular but was necessary.
With even more hot new Google news popping up this week, we wanted to recap some of the most important moments for you, so you don’t miss a thing. We’ve put together more of the latest explanations and answers coming out of Google, and will be sharing more throughout the…
There has been a whole lot of discussion about Ad Strength lately. Like almost everything in paid advertising, there’s nuance to Ad Strength. I wrote this to help clarity and answer many of the questions I’ve received about how Ad Strength works and how to think about this…
I made a creed remix for my Book Club Radio set and it kinda bangs
There's a fixation with the semantic differences between factors, systems, and signals. And that's totally missing what you should be focusing on. @pedrodias @Ammon_Johns @TaylorDanRW helped bounce ideas with me Read now: searchenginejournal.com/top-ranking-fa…
Great breakdown of webpage indexing. Also worth reading: Quality is the number one factor for Google when it comes to indexing - searchenginejournal.com/google-confirm…
Great breakdown of webpage indexing. Also worth reading: Quality is the number one factor for Google when it comes to indexing - searchenginejournal.com/google-confirm…
60-Second SEO: Here's a breakdown of how CNN wins in Google's Top Stories. Using a rolling coverage strategy, they're able to ensure that they always have content eligible to appear in this feature:
Alright y'all buckle up. I just read the latest "Think With Google" post and hoo boy do I have thoughts... Its premise is "What AI can and can’t do — and what that means for marketers" Cool, cool, cool... nice to see them acknowledging AI isn't EVERYTHING! #PPCChat
Ranking Factors That Changed In 2023. Download our 2023 Ranking Factors guide, and learn which key changes in the Google's ranking systems and signals can help you shape your SEO strategy. via @sejournal: searchenginejournal.com/ranking-factor… #SEOnews #SEO
Microsoft integrates OpenAI's advanced DALL-E 3 text-to-image model into Bing Chat and Bing Image Creator. via @MattGSouthern: searchenginejournal.com/microsoft-bing… #Bing #SEO
Run ads? You're going to want to see the results of our most recent experiment. 🧵 We wanted to know how ads *really* affect user behavior, so we decided to test it. To do that, we ran two experiments: searchenginejournal.com/ads-user-behav… #ppctips #paidmedia #paidsearch
Our experiment results are finally live! 🧵searchenginejournal.com/ads-user-behav… We wanted to know: If we reduce the number of ads on our site, would our audience like it and, therefore, read more and spend more time on the site? Turns out, no. #userbehavior #consumerbehavior #ppc
Sorry but if this is going to be a trend, newspapers quoting Google Bard “as a source”, no matter how tongue in cheek, we may have a serious problem dailystar.co.uk/tv/eastenders-…
Worth revisiting this advice if you were impacted by the HCU
Let’s go, team! Undisputed champs 🙌 @sejournal
Let’s go, team! Undisputed champs 🙌 @sejournal https://t.co/NqtImOOXxz
only one survives, the others must disappear. who do you save?
Lily Ray 😏 @lilyraynyc
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Botching a migration is tough, but missing easy layups and launching a site that has not undergone QA is criminal.
John, any chance you can comment on the fact that many HCU-affected websites - which have been making all kinds of improvements over the last 7 months - have only seen further declines with the March Core Update? I have seen some sites lose 90% or more of their SEO visibility…
@JepsenThomas That's still the case. That said, some things take much longer to be reassessed (sometimes months, at the moment), and some bigger effects require another update cycle. developers.google.com/search/updates… has some more.
Please don't overthink SEO. Here's a simple process: 1️⃣ Find a keyword your domain can actually compete on (your site authority should be equivalent to at least one competitor in the top 5) 2️⃣ Build your SEO content brief and outline based on NLP (I use Rankability for this)…
What @willcritchlow said...
I've seen two plausible and tempting but (IMO!) wrong takes to recent Google updates:
I've seen two plausible and tempting but (IMO!) wrong takes to recent Google updates:
I am not really as confident as @glenngabe @lilyraynyc or @aleyda when it comes to talking about individual updates... But here's my thoughts on HCU... If you shoot me down in flames, do it nicely, please. inlinks.com/insight/hit-by…
founders adding “AI” to their landing pages and pitch decks
What do you take from Google’s week-long delay in notifying the search community that the biggest update in years had completed?
But let’s talk, too, about the wanton recklessness of Google calling a site a “Publisher Success Story” and sending photo and video teams to the publisher so they can do a feature story praising them. Then destroying that site in the very next core update. Or, in…
Google is praising a site one day and destroying it the next: further reason to think the systems are at war and so complex no one can find the problem. (Or the people who can have all been recruited to AI and DeepMind projects.)
Doug Cunnington (@NicheSitePM) just released a video analyzing how several of Google's "Publisher Success Stories" and found most were hit by either the HCU, March Core update, or both. He asks: "Is Google Incompetent or Are They Lying?" Worth a watch. Video:…
Reddit threatens to sue over AI using its content. COO Jen Wong says “We believe in having people use our data for the purposes of learning and research to benefit others, but when that crosses over into commercialisation, that’s different.” So Google’s $60 million payment to…
@JepsenThomas That's still the case. That said, some things take much longer to be reassessed (sometimes months, at the moment), and some bigger effects require another update cycle. developers.google.com/search/updates… has some more.
@rustybrick @glenngabe @lilyraynyc Maybe. That says something concerning too though.
I really think we're seeing the dark result of monopolies with the latest Google core update. So many site owners getting their traffic destroyed with little rhyme or reason
Soul crushing for those hit by the Sep. helpful content update to see no recoveries and only more declines - tweet below is Glenn's last update - my story at seroundtable.com/google-march-2…
Comparing Hacker News, X, Reddit and Product Hunt Over the past two months I tried promoting rankanything.online on each of these platforms. Keep reading to find out the winner 🏆 Hacker News: I posted on "Show HN" and, overall, I didn't consider my post particularly…
So many lives devastated. I wonder if the employees invoked (as in, everyone outside the C-suite) realize how soon they’re going to be out of jobs? Life comes at you pretty fast. AI is coming faster, and absolutely no one will have pity on those who brought it about.
@thatkatieberry I have been angry for too long. Nothing changes. I am going to be on the phone next week calling every elected official I can get a hold of to take more meaningful action against what Google is doing to publishers, creators, and small businesses. I work every day. I have had…
@lilyraynyc Isn’t this exactly what’s being talked about, though: they allegedly have all sorts of data to answer the query but they make more money by giving one that’s not quite right because you’re likely to query again, making them more ad money?