Luke Carthy 🔎 @MrLukeCarthy
eCommerce SEO & CRO Consultant obsessed with strategy, conversion, search. Int'l speaker. Biscuit lover. lukecarthy.com/my-newsletter UK Joined June 2010-
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🇦🇺 New #SEOFOMO x SEO Collective Melbourne Meetup Location + More Panel Speakers 👇 📍 New Location: The event is happening at a new location (on March 13 at 6pm): Forum Workspace at Cremorne (65 Dover Street - Level 2, Cremorne, Victoria). If you've registered for the event,…
🚨 I've realised that the way we measure SEO performance is broken. Almost every other marketing channel uses a time-based conversion window. Organic search doesn't. Why is that? - Google Ads - 30 day lookback window - Meta Ads - 7 day lookback window - Klaviyo / Email - 5…
🎉 It’s eCommerce SEO Summit day 🎉 Join us online from 1pm GMT for an afternoon of learning and insights to help you drive SEO success for your online store. We’ve got over 1,000 people joining us for what’s set to be an awesome afternoon! You’ll hear from @brodieseo,…
We're going to be well over 100 by the time the #ecommerce #seo webinar goes live 2 weeks today. Sign up here: airmeet.com/e/95cc9570-2e3… Featuring insights from @webmonkeyash @Jammer_Volts @MrLukeCarthy @rachelleighrva & hosted by @HathawayP 👍 You don't want to miss this!
NEW research: sparktoro.com/blog/2024-zero… - Zero click searches in 2024 - EU and US compared - Searches per searcher over time - Clicks per search over time - Impact of May's AI Overviews on searches & clicks It's all there. Sharing much appreciated 📉🤩😎
📣NEW WEBINAR ALERT 👉 bit.ly/3XHgB0d If you're working in an #ecommerce business, this is the webinar for you! Patrick Hathaway will be chatting with @Jammer_Volts, @MrLukeCarthy, @webmonkeyash & @rachelleighrva about #seo & growth for ecommerce.
Sensational day at @LondonSEOMeetup so far. @MrLukeCarthy talk on GA4 actually has opened my mind on it, which I didn’t think was possible. The table set up is 👌#LondonSEOXL
🧹Want to declutter your SERPs? 🗑️ Clean out all the 'Features'? 🔗 Yearn for the days of 'ten blue links'? I built an app for that (well, a Chrome extension). I'd love for you to try it out: optimisey.com/optimisey-sear…
Only the finest, properly Irish oats before hosting today's ecommerce SEO & CRO training day in Belfast with Ecomm Live! What makes my training days different? 🤔 ✅ It's unusual but I barely prepare a deck - I want my training days to be properly dynamic, engaging and led by…
Yo Sushi is literally 82% rice. It's a scam. A delicious one, but still, I feel cheated. I've eaten so much damn rice and about 6 mini strips of chicken and salmon. 😂 The total? £41
The biggest lesson I've learned about consulting and going solo: Luck + your network > Skill Don't get me wrong, you need to have the talent to do the work your clients are paying for. But getting the opportunities in the first place are largely based on luck and how well your…
(Unpopular?) opinion... 🤔 Bing is now a much better search engine than Google. From personal experience, it finds what I want and suggests properly helpful forum threads without the insane Reddit and big-hitter published bias. So much so, I'm considering switching my default…
I have 5 audits in the pipeline, so it won't be soon... BUT! I'd love to document a full GA4 / GTM audit process. & I know people don't really love sharing their analytics 😬 So as an incentive, I'd love to do an audit at 50% off in exchange for letting me share the process!
Hey, @sitebulb - you know what I'd freakin' love to see? The ability to save and name pre-defined searches within each of my projects That way I can apply my custom presets to expose the URL data I need with a few clicks rather than re-building the search each time. I think it…
Is there any point in optimising your product descriptions? 🤔 This has to be one of the most debated topics / challenges within the world of ecommerce. My latest blog post answers that question head on... After trying and testing many different approaches over the years…
So, I did a thing... Crazy? Maybe! Exciting? Deffo! I've had so much fun creating the GA4SEO course and have been so inspired by the endless creative uses of GA4 that I wanted to start documenting some of it 🤘 ga4seo.com

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