Rank & File @RankAndFileMktg
Rank & File is a startup think tank at the intersection of creative development & performance marketing. We'll create & amplify your brand story. rankfile.co Los Angeles, CA Joined September 2023-
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Rank & File retweeted
Good Marketing… >> Isn’t just about your product, it’s also about what your product does for others. >> Isn’t just about your company, it’s also about how it can help others. >> Isn’t just about your story, it’s also about connecting with others. Remember: Good marketing…
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Rank & File retweeted
1 of the most common traps I see advertisers fall into is thinking science will solve their creative problems. Being scientific can help, but not as much as being empathetic or creative.
At the heart of #ecommercemarketing is understanding. It's the link between your brand's promise and your customer's expectations. True magic is in predicting and surpassing those expectations.
Rank & File retweeted
Your startup needs to stand for something: sell a lifestyle, sell a goal, sell a story, and celebrate your customers success.
Social Proof isn't a buzzword. It's a sales driver. Reviews, testimonials, user-generated content—leverage them all.
The essentials of solid ecommerce branding: - If it doesn't resonate with the customer, it's not your brand. - A brand that can't be consistently executed by your team isn't a brand at all.
Rank & File retweeted
Marketing Hack: stop trying to copy your big competitors & start standing out from everyone in your industry
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