Rootcause @Rootcauseglobal
Combining AI, data and deep communications experience to gain an edge in highly-contested narrative environments. Founder: @tannerjc rootcause.global London, England Joined September 2017-
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BREAKING 🚨 30+ civil society groups urge Michelle Donelan to introduce a legal duty making the Government's use of AI transparent. #AITransparencyNow "Given the stakes, government must take this opportunity and act now,” says PLP's CEO @ShameemAhmad01 bit.ly/48W3wSr
Here is an overview of our report ‘Making TikTok, tick’ in which we analyse 30k videos with 3/4 of a billion plays to find out what content works best on the platform.
Excellent report on UK political TikTok from @Rootcauseglobal. In short, hard for politicians to cut through, and a lot of political content is very negative about them. rootcause.global/making-tiktok-…
Want to know how to make TikTok,tick? We’ve looked at 30,000 videos relating to politics in the UK. You can read our report into what works at the bottom of this 🧵 ↓
From 7pm tomorrow, we’ll be launching our report looking at what we learned from 60,000 #TikTok videos with @Rootcauseglobal . We might have run out of space in the room, but we added an option to join online! Click the link to sign up now! us06web.zoom.us/meeting/regist…
In just THREE WEEKS, we’re collaborating with @Rootcauseglobal to finally unveil new research into political TikTok. Using new AI technology to analyse 60,000 videos, the report will explore what political content and styles work best! Sign up below👇! lu.ma/rp4lfi14
Thanks to the efforts of @jb_tweets and support from @campaignlab_ we @Rootcauseglobal have taken a look at what makes TikTok, tick. Come along to @NewsPK on 8th Feb to find out more: lu.ma/rp4lfi14
With one eye on an election we will be publishing our report w/@campaignlab_ into what makes TikTok, tick. Come along to @nwspk and discuss what we were able to find from 60,000 videos… lu.ma/rp4lfi14
What can we learn from 60,000 UK Political TikToks? 🤔 Join @campaignlab_ and @Rootcauseglobal for the launch of a new report that uses innovative collection and classification methods enabled by new AI technology to delve into what makes a great tiktok: lu.ma/rp4lfi14
Kinda sad that Channel 4 dropped segment we recorded yesterday at @CarefulTrouble's AI+Society Forum, in favour of Musk and Yoshua Bengio, but not surprised. @Rootcauseglobal's analysis shows it's men & corporations that shape media narratives on AI. rootcause.global/framing-ai/
Who shapes global narratives in today’s AI-enabled world? Join @Londonstani, @valent_projects and @Tannerjc, @Rootcauseglobal to understand the digital information flows shaping our understanding of conflicts across the world. 🎟️ Register now: eventbrite.co.uk/e/communicatio…
I’m even more convinced this is true in the small number of hours since I spoke to @stokel for this @FastCompany piece. fastcompany.com/90975287/criti…
On my way back from @OxGenAI which I’ve been attending with @Rootcauseglobal Random thoughts follow. 1. Can we do better than the current situation where social or app users either read the full T&Cs of an app or they just click agree? AI summaries maybe? @marcomendicino
AI is reshaping the future of organisations so it's crucial for leaders to adapt and guide their teams through this transformation. @Rootcauseglobal's @Tannerjc offers five essential tips for effective leadership in the age of AI. bit.ly/3tqrWV2
Thanks @CharityComms for sharing @Tannerjc article, 'five tips for leaders in the #AI era'. Hopefully it'll help leaders at all levels to feel more in control during this time of seismic change. Take a look: charitycomms.org.uk/five-tips-for-…
The upcoming Global AI Safety Summit - A thread... 🧵
1. Over @Rootcauseglobal we’ve just finished what we think is a *world-first* experiment using AI to track and understand the more than 3,300 amendments made to the new EU AI Act. Here’s what we did, and what we learned 🧵 [1/7]
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So proud of how the think tank communications network I co-founded with @nicknet and @RDarlo wayyy back in 2013 is still going strong and hosting fascinating events across the world. Thanks to @designbysoapbox for this
Starting the day with a @WonkComms breakfast on policy communication in an election year with an eager bunch of comms professionals 🥐. Thank you to organizers @designbysoapbox & @ThinkTank_Lab and speakers @JansenJannik1 & Katja Muñoz.
@ilex_ulmus The issue with framing it just as a technical issue is that it allows companies to propose narrow technical responses like "responsible scaling", when we should be asking whether & how AI can promote shared human values. (This argument made by @Rootcauseglobal w/ more evidence.)
@Tannerjc @Rootcauseglobal People in conflict contexts tend to be very sophisticated consumers of information, more adept at discerning trustworthiness and reliability than those in peacetime. These contexts show us how AI-fuelled disinfo can play out, and why we should all care – @Londonstani #CDAC23
@Tannerjc @Rootcauseglobal @Londonstani @PRIOresearch Thank you to @Londonstani, @Tannerjc & Kristin for a thought-provoking panel 🤝 We concluded with the urgent need for collective action, through networks like CDAC, to help shape the development and use of AI though the lens of humanitarian principles & #DoNoHarm #CDAC23
Kinda sad that Channel 4 dropped segment we recorded yesterday at @CarefulTrouble's AI+Society Forum, in favour of Musk and Yoshua Bengio, but not surprised. @Rootcauseglobal's analysis shows it's men & corporations that shape media narratives on AI. rootcause.global/framing-ai/
@Rootcauseglobal @Tannerjc Thanks for sharing these useful tips with our community as everyone grapples with what AI means for their work.
@Rootcauseglobal has finished its first piece of analysis. We collected over four million tweets during the World Cup. We were looking for coordinated inauthentic pro-Qatari/Anti-human rights content. Here’s what we did and didn't find...
At @Rootcauseglobal we aren’t focused on football. We work with organisations trying to change the world. We believe bringing together data expertise and communications experience is essential to do that.
AI, blockchain and the metaverse meet the European think tanks community! Very happy to be joining the amazing panel hosted by @designbysoapbox @sociopublico @Tannerjc @Rootcauseglobal and @K_Nachbar @GPPi #ETTC
@schwartzbox1 introduces the first session hosted by @designbysoapbox – AI, the Metaverse, Blockchain, and the Future of Policy Communications, with @soniajalfin @sociopublico @Tannerjc @Rootcauseglobal and @K_Nachbar @GPPi #ETTC
The great @Tannerjc on the trends shaping the future of think tank communications at the #ettc (subcultures - are we a subculture, I wonder) @Rootcauseglobal ⬇️ for more from Jonathan via @onthinktanks
Over several years in @10DowningStreet I collected advice for my son, Charlie: tomfletcher.global/blogs/details/… I asked world leaders what they would say to themselves at 14 years old. Mikhail Gorbachev was quite emotional as he wrote his. His translator helped too. Here it is. RIP
Spoke to @Tannerjc for his @Govt_Vs_Robots podcast a little while back, on filter bubbles, need for oversight, and more.
How do we separate political debate and discussion from misinformation? It’s incredibly complicated but that’s no excuse for inaction says @rasmus_kleis on @govt_vs_robots this week: podcasts.apple.com/gb/podcast/the…
It would really help my sanity if one of you lot who voted for this grinning idiot could confirm that he appears not to be equipped for the job he’s found himself in. Cheers
Health Secretary Matt Hancock says "I'm not that close to Australian politics" as he is questioned on the appointment of former Australian prime minister Tony Abbott to a top UK trade role. #KayBurley trib.al/gKjEElV
@Tannerjc @Govt_Vs_Robots To bot or not to bot, that is the question....
Dealt with the hangover by watching all the Nolan Batman films. They really are quite remarkable, even now. These are huge multimillion dollar franchise blockbusters but he packs them full of ideas.
featuring work by / shout outs to @katestarbird @WarrenPearce @chrisalbon and @Govt_Vs_Robots
Mortadella is SPAM plus marketing. There I've said it.