TrendWatching @trendwatching

“BORROWED VERNACULAR Brands are making the language and format familiar while keeping the intended health or wellbeing activity clear. 🇺🇸 YARD NYC:* Its “Send Nudes” campaign encourages women to save private breast photographs every six months as a reference for visible changes. The campaign promotes awareness, rather than replacing medical screening. 🇺🇸 GILEAD SCIENCES: Created with Majority, “Ahorita Mismo” uses Latino creators and a humorous call-in-show format to encourage conversations about HIV testing and prevention. 🇺🇸 BRIGHT CROWNS: The app offers Black children a five-minute daily practice combining breathing exercises, affirmations and stories rooted in Black history and culture. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04CgfQK0 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #health #awareness #wellbeing

“STACKED LOYALTY” 🇬🇧 LIDL: Lidl GB launched Max & Mila's World, a single own-label brand covering pet food, care products and accessories. Pet profiles, coupons and partner offers all live inside Lidl Plus, so pet owners manage everything through one app instead of juggling separate deals. 🇰🇷 SH SUHYUP BANK: South Korea’s Sh Suhyup Bank launched Everyone’s Green Card, which awards 10–20% in Eco-Money points on eligible public transport spending, depending on previous-month spending. It also rewards qualifying dining and environmentally focused purchases. 🇰🇷 LOTTE CARD: Lotte Card teamed up with Lotte Department Store on a membership card built specifically for foreign tourists. It bundles shopping discounts, a prepaid transit function and L.Point rewards accumulation, so visitors carry one card instead of assembling separate transit cards, discount cards and loyalty accounts. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04C71j60 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #loyaltyprogram #retail #expenditure

“WELLNESS STAGECRAFT” These brands make spatial design part of the experience, from the sequence guests follow to how equipment fits into a room. 🇯🇵 SAUNA MOTHER: Scheduled to open in Tokyo in late 2026, its two-hour experience combines a womb-inspired sauna, cold bath, shower and rocking sofa beneath projected maternal imagery. 🇺🇸 LIT INC.: Its ARC infrared sauna sits behind a two-way mirror, giving the exterior the appearance of furniture while letting users see out. 🇬🇧 EVERYONE ACTIVE: Everyone Active is combining fitness classes with rotating art exhibitions in a gallery-style setting. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04C3zR50 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #wellness #spatialdesign #experience

“FRICTION HIJACK” Brands can connect with audiences by responding to relatable situations through humour, useful products, or practical support. 🇮🇹 KFC: Its two chicken focaccia sandwiches launched with a mockumentary featuring actor and creator Fabrizio Brienza, who tastes both and explores their Italian-American flavour. 🇳🇿 CARL’S JR.: In New Zealand, participants can upload their own eligible one-star burger restaurant review for verification and receive a free Famous Star burger. Reviews must predate the promotion. 🇺🇸 ESPOLÒN TEQUILA: Its Halloween-timed Fare Share programme reimburses 50% of qualifying ride-hailing fares, up to USD 25, after customers submit a receipt. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04BSfsr0 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #cultural #marketing #humour

“MOOD PROPS” The shared approach connects promotional objects with recognisable parts of the brand experience: pancakes, football fandom and pet care. 🇺🇸 DENNY’S: Denny’’s relaunched Sticky Kicks sneakers include syrup-scented tags and a QR code for two free buttermilk pancakes with a Grand Slamwich purchase at participating restaurants. 🇺🇸 HARD ROCK BET: The football-shaped Rival Rinse soaps feature city-inspired scents. The campaign jokes about washing off the guilt of supporting a rival team because of a bet. 🇺🇸 OLLIE: The pet food brand is offering Baccarat crystal pet bowls valued at USD 1,700 as holiday sweepstakes prizes. Subscribers can enter by adding Holiday Feast to their box, with a free postal entry option also available. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04BGK5z0 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #marketing #promotions #engagement

“NATIVE ASK” These brands connect familiar activities with a clear way to support a cause, from donating digital items to buying pet food or exploring adoption. 🇩🇰 KIRKENS KORSHÆR: The Danish charity resells donated Counter-Strike 2 skins through its Secondhand Skins digital thrift store. Proceeds support vulnerable young people in Denmark. 🇧🇷 PREMIERPET: The Brazilian company allocates a portion of Nattu Wild pet food sales to wildlife conservation through Instituto PremieRpet, starting with an Onçafari project focused on maned wolves. 🇨🇳 JIN DIAN: The Chinese dairy brand uses ID-style portraits and personality and health profiles of rescued cats to support adoption through an online mini-program and in-person events. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04Bxnqw0 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #greatergood #care #conservation

“TRANSIT-GATED DROPS” Onboard content, events and ticket designs offer different ways to make culture part of the journey. 🇯🇵 JR CENTRAL x EVANGELION: An original audio drama will be available aboard the Tokaido Shinkansen from October 2026 to January 2027. Listeners can obtain a ride certificate to exchange for a keychain at designated Osaka locations. 🇺🇸 ASPEN ONE: Beatriz Milhazes’s artwork will feature on lift tickets and Aspen Cards for the 2026/27 season, alongside an installation at the Silver Queen Gondola station. 🇯🇵 JR CENTRAL x SUNTORY: A chartered carriage will become a Japanese snack bar on October, with drinks, snacks and live entertainment. Promotional places were allocated through a draw for Japan residents aged 20 and over. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04Bpwp30 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #transit #journey #travel

“DOSED SUNLIGHT” Products are addressing different aspects of sunlight, from solar charging to skin protection and targeted UV exposure.The shared approach here applies light-related technology to specific tasks. 🇺🇸 OTHERLAB: Its Lightfoot scooter uses built-in solar panels to supplement plug-in charging. Solar energy can extend its range, depending on sunlight and riding conditions. 🇺🇸 BURND: Its tinted mineral SPF 34 combines zinc oxide protection with photolyase, a light-activated enzyme studied for UV-related DNA repair. The moisturising formula is designed for daily wear. 🇺🇸 CLEAR LIGHT: Its SUN ONE lamp delivers UVB light at a 295 nm peak wavelength, intended to support vitamin D production. Skin-type-based timing and a distance sensor guide exposure. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04BhnD20 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #solar #skincare #science

“MATCH RATIONING” Brands are giving introductions a more defined starting point through fewer matches, organised gatherings or a shared activity. 🇸🇬 GOVTECH: Singapore's GovTech agency built this pilot dating service for singles aged 21-35, running the Gale-Shapley algorithm to send one match per cycle. No swipe queue, no backlog of profiles, just a single pairing and a reason to actually show up. 🇺🇸 AFTER.5PM: This North America dating app skips swiping entirely. Members get routed straight into small-group meetups at local venues, trading profile-scrolling for an actual table of people to meet. 🌎 ADIDAS x BUMBLE: The sportswear brand partnered with Bumble for Friends on a gym buddy badge, matching people on one shared intent: finding someone to train with. It lowers the anxiety of walking into a gym alone. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04B66vM0 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #dating #datingapps #matchmaking

⚡ NEW: our AI Signals WhatsApp group As we prepare for the launch of Serious Shift, a TrendWatching initiative to bring busy people like you the biggest AI shifts shaping society, consumers and organizations, we’ve started sharing one essential AI signal every day on WhatsApp. Do join us!

“TARGETED CHEMISTRY” Health and beauty brands are using biotechnology to address specific compounds, ingredients and contaminants. 🇺🇸 ZBIOTICS: Its pre-alcohol probiotic drink contains engineered bacteria designed to break down acetaldehyde, a byproduct of alcohol metabolism, in the gut. 🇫🇷 ESSE: The South African brand’s Barrier Rescue cream uses fermentation-derived propionic acid supplied by Afyren as an alternative to petrochemical-derived propionic acid. 🇺🇸 QUORUM INNOVATIONS: Early research on its Qi601 postbiotic demonstrated microplastic binding in the human mouth. Separate laboratory tests found reduced plastic-particle interaction with intestinal cells. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04zTGRH0 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #health #beauty #microplastic

“HEDGED HARDWARE” These companies are building vehicles that can be reconfigured, converted or run on two power sources. 🇩🇪 CAMPANERO: This Europe-based brand built a tent trailer with swappable tops on a single chassis. Start with a 2-person setup, add tent modules later, end up with a 6-person family camper. No new trailer required. 🇬🇧 KIA: Kia's PV5 Chassis Cab ships as an open electric bed with no fixed body. Third-party converters turn it into tippers, food trucks or campers, so Kia skips building a dozen separate variants itself. 🇦🇺 CHERY: The Chery Stockman pairs a 2.5L turbo-diesel engine with a 34-kWh battery and electric motor. Australian buyers get roughly 100 km of electric range plus diesel towing capacity in one truck, not a choice between the two. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04zNf7K0 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendWatching #trend #modular #automotives #car

“EASY OUT” Across all these innovations, less of the hard work falls on the person trying to leave, rebook or get help. 🇺🇸 NEW YORK CITY: Its new Click-to-Cancel rule requires any business selling subscriptions to make cancelling as easy as signing up. Fines and a public complaint portal back it up, so no more hidden menus or retention traps. 🇬🇧 DEPARTMENT FOR TRANSPORT: From September 2026, passengers whose train is cancelled can switch to another operator's service free of charge. No approval process, no phoning around mid-disruption. The rail system absorbs the problem instead of the traveler. 🇬🇧 DEPARTMENT FOR TRANSPORT: The UK rail industry's membership body has launched a Safer Railway Scheme, assessed by the British Transport Police. Operators must earn accreditation by proving how they prevent and respond to sexual harassment, turning a good response into a requirement. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04zD1Bp0 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #consumers #customerexperience

“HOMEMADE SCIENCE” These projects show how community monitoring can add local context and faster communication to wider climate-data systems. 🇲🇽 CECIMS: In Punta Allen, Mexico, the community-run monitoring centre uses hydrophones to identify Caribbean grouper spawning periods and locations. The data supports decisions about fishing refuge zones. 🇧🇴 PENIEL COMMUNITY: In Bolivia’s Chiquitano forest, residents use a homemade weather station and colour-coded board to assess whether conditions are suitable for agricultural burning. 🇬🇹 CDRO: In Totonicapán, Guatemala, young Indigenous K’iche’ climate promoters interpret weather-station data and produce accessible bulletins about frost, drought and extreme temperatures. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04zwwQP0 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #climateadaptation #communityscience #conservation

“SANDBOX FLAGSHIPS” A pilot, pop-up or themed event lets people experience an idea while giving the organisation a chance to learn what works. 🇺🇸 KFC: KFC opened Open House, a redesigned restaurant in McKinney, Texas, with a streamlined kitchen and larger dine-in area. The company will assess the format before considering a wider rollout. 🇺🇸 NIKE: Nike opened a temporary Manhattan store combining trade-in, vintage resale, repair, cleaning and recycling services. 🇺🇸 MILL: Mill organised Make Food Not Waste Restaurant Week, with New York restaurants creating dishes from ingredients that might otherwise have been discarded. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04zlzs10 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendWatching #trend #circulareconomy #foodwaste #retailinnovation

“DEFAULT AUDIT” These innovations show how privacy and restraint are moving from settings people must find to reasons for choosing a product. 🇵🇱 ZUCKOFF: Zuckoff uses Bluetooth signals to alert users when camera-equipped smart glasses may be nearby. It also shows the evidence behind each alert so users can assess the detection themselves. 🇫🇷 EPSILON: Epsilon launched with GDPR compliance, no data resale and no engagement-optimised algorithms stated as part of its main proposition. 🇳🇱 HYVES: Hyves is returning in the Netherlands with an emphasis on user control and data ownership, positioning itself against algorithmic feeds and endless scrolling. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04z84jp0 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #security #privacy #data

“FUNCTION AT SCALE” These launches show how functional benefits can be connected to established drink categories and everyday occasions. 🇯🇵 MNH: Genmai De Cafe is a caffeine-free coffee-style drink made entirely from roasted Japanese brown rice, with no coffee beans. 🇰🇷 SEOUL DAIRY COOPERATIVE: One Meal Daily Care is a dairy-based nutrition drink packaged in SIG’s bottle-shaped DomeMini carton for convenient single-serve, on-the-go consumption. 🇧🇷 GUARANÁ ANTARCTICA: Ambev expanded Guaraná Antarctica Zero with Fiber across Brazil following a successful pilot. Each zero-sugar can contains 4.4 grams of fibre. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04z1gBb0 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #drinks #beverage

“BACKWARD-COMPATIBLE PLAY” Each product expands an established format without asking people to learn an entirely new interface. 🇺🇸 EVERBOARD: The 21.5-inch touchscreen tabletop console includes licensed Hasbro games and an AI tool that generates new games from voice or text prompts. Up to six people can play around the shared screen. 🇺🇸 VOLKSWAGEN: Volkswagen is adding AirConsole to its 2027 infotainment systems. The service includes 20 arcade games, with players using their smartphones as controllers. 🇦🇺 UNIDEN: Uniden’s children’s walkie-talkie adds live two-way video and voice while remaining offline. It requires no Wi-Fi, mobile network, app or account. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04yTb5s0 TrendWatching Team See What's Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #play #interface #behaviour

“INTENT NATIVE” As devices take on more decisions, people need to understand what was inferred, override the response and correct mistakes quickly. 🇺🇸 PARADROMICS: A wireless brain implant translates a paralysed patient’s neural activity into computer-generated speech in real time, without typing or using a switch. 🇺🇸 UNIVERSITY OF CALIFORNIA, SAN FRANCISCO: A brain-computer interface lets a paralysed patient control speech and gestures simultaneously through a personalised virtual avatar. 🇨🇦 SMARTARM: A camera in the palm of its prosthetic hand recognises everyday objects and automatically selects an appropriate grip, reducing manual mode switching. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04yJpZm0 TrendWatching Team See What’s Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #brain #tech #neuro

“DIRECT VIGILANCE” These innovations reduce the time between receiving a warning and acting on it. Direct access also requires clear rules around privacy, consent and who can use the information. 🇰🇷 MINISTRY OF JUSTICE: A new app alerts around 400 stalking victims when an electronically monitored offender comes within two kilometres. It shows the person’s location and direction of travel, giving victims information they can use alongside a court order. 🇪🇸 WILDFIRE WATCH: Residents in Spain can upload photos and GPS-tagged fire reports to a shared live map. The community reports sit alongside official emergency alerts and add information from people on the ground. 🇬🇧 RING: Ring’s Neighbours and Search Party for Dogs features let UK communities use household camera footage to help locate missing dogs. Click below to dive into today's trend-driven opportunity & explore more for free on our platform👇 hubs.la/Q04yDR6m0 TrendWatching Team See What’s Next. Act On It First. Click the link in bio for instant access. #trendwatching #trend #publicsafety #community #safe