Usman Khalid @UsmanAlwaysHelp
I help coaches and consultants not only write emails that attract clients, but also manage and optimize their list, so they can focus on what they like. usmanalwayshelp.substack.com Haripur, Pakistan Joined December 2023-
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“People don’t read advertising, they read what interests them. Sometimes, that’s an ad.” The above quote comes from Howard Gossage, my favorite Mad Men-era copywriter. I believe he’s correct. People read what interests them… so write interesting ads! Take a look at this…
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VW's marketing team used to run an ad campaign making fun of how ugly the car was. It was brilliant. They got in on the joke by playing into it. There's a lesson here: Relatability & humor build trust and trust is the ultimate currency in marketing.
If you want your coaching business to grow, stop treating your audience like a crowd. Treat them like individuals. One person reading. One person trusting. One person buying. Big businesses are built one email at a time. Not one viral post at a time.
When I left gaming behind, it wasn’t easy. There were days I missed it. Late nights when I almost reinstalled my favorite game. But then I'd remember: I wasn’t quitting games. I was choosing myself. I wanted more. More freedom More skills More life So instead of chasing…
When I was addicted to gaming, I didn't have a "motivation problem." I had a direction problem. I was working hard, just on the wrong things. If you're feeling stuck right now, maybe you don't need more motivation. Maybe you just need a better mission.
When I was addicted to gaming, I didn't have a "motivation problem." I had a direction problem. I was working hard, just on the wrong things. If you're feeling stuck right now, maybe you don't need more motivation. Maybe you just need a better mission.
If you want your coaching business to grow. Stop treating your audience like a crowd. Treat them like individuals. One person reading. One person trusting. One person buying. Use "You" instead of "Everyone". Big businesses are built one email at a time. Not one viral post…
Usman Khalid retweeted
Most coaches think posting content is enough to build trust. It’s not. People forget posts. They remember conversations. That’s what email does. It feels personal. It feels real. Want real clients? Get in their inbox, not just their feed. Have you ever build a relationship…
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