Victor Mathieux @VictorMathieux
Founder: MiracleBrand (exited - $200M+ sales), https://t.co/LwF4PD1Buw (performance design), & more. Building something new to help men reclaim their masculinity. victormathieux.com Dorado & Cali Joined August 2010-
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Victor Mathieux retweeted
random things i've learned about M&A: - corp dev is 80% intelligence gathering and 20% being interested in doing a deal: you can't easily tell which one you are dealing with - ask them to hop on a plane and meet; that's how you know they are serious - if you don't get to speak…
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Victor Mathieux retweeted
🚨 Northbeam is unaffected by iOS 26 updates. We tested and proved it. 🚨 We’ve had customers asking if @northbeam's tracking would get blown up by iOS 26. So we went into our Apple device lab and ran some experiments. Here’s how: 🏗️ We constructed test URLs with both creative…
This is good
Victor Mathieux retweeted
Introducing Happy Warriors -- stories of founders building what civilization needs. Episode 1 is here, featuring @plasmidsaurus, the startup quietly speeding up biology worldwide.
Years ago, I remember a VC telling me that CAC only goes up as you scale and therefore my startup idea was doomed. At the time I believed him but as I look back now I realize how uninformed his generalized POV was. For context: He said this to me when I was pre-launch on a new…
The peak achievement of a man is to become harder to kill while increasing one’s capacity for love. Harden yourself, without hardening your heart.
Victor Mathieux retweeted
memory in chatgpt is completely cooked. it's literally made it impossible to use chatgpt. you have to turn it off to trust any answer.
Sorry the baby’s cries interrupted your deep thoughts on how to be the most fragile man on the plane. I’d show my kid a phone, but I’m trying to avoid raising someone who tweets like this.
Sorry the baby’s cries interrupted your deep thoughts on how to be the most fragile man on the plane. I’d show my kid a phone, but I’m trying to avoid raising someone who tweets like this.
We used AI to generate 10,000 ad variations. Turns out only one worked: “Buy it, coward.”
Worth the read:
Entrepreneurship is pretending your idea is inevitable until the world agrees.
The highest performing startups are cults with a cap table.
The brands winning big with AI aren’t replacing creativity — they’re multiplying it.
GPT-o3 is cool but I’m still waiting for AI that can replace small talk at parties.
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