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Al Cottrill @alzxy

strategist classthirtyfive.com London, England Joined September 2011
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Al Cottrill retweeted
PickardJE Profile Picture

Jim Pickard 🐋 @PickardJE

10 months ago

lefty voices criticising “greedflation” now include none other than - squints at notebook - the IMF

IMFNews Profile Picture

IMF @IMFNews

10 months ago

lefty voices criticising “greedflation” now include none other than - squints at notebook - the IMF

Al Cottrill retweeted
MikeSington Profile Picture

Mike Sington @MikeSington

a year ago

What happened at Southwest Airlines, from a longtime pilot at Southwest Airlines. Thread of 6: 1)

Al Cottrill retweeted
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Rex Woodbury @rex_woodbury

a year ago

Today, at 3:22pm, my life changed forever when I learned that the husband in Everything Everywhere All At Once is played by the same actor as Shorty in Indiana Jones Temple of Doom—in his first movie role in 37 years

Al Cottrill retweeted
wrathofgnon Profile Picture

Wrath Of Gnon @wrathofgnon

a year ago

Also recounted in the Create Streets.

wrathofgnon Profile Picture

Wrath Of Gnon @wrathofgnon

3 years ago

Also recounted in the Create Streets.

Al Cottrill retweeted
RogerLMartin Profile Picture

Roger L. Martin @RogerLMartin

2 years ago

Just published my latest #medium #playingtowin Practitioner Insights piece, this one on What Makes for a Great Strategist? rogermartin.medium.com/what-makes-for…… #strategy #Mindset

Al Cottrill retweeted
vibhu Profile Picture

vibhu @vibhu

2 years ago

An opinion I've been afraid to share: I think that DTC has failed, overall. I've helped launch more brands than anyone else so maybe there's something to it. The brands we hold up as beacons have been unprofitable for years. Every IPO tanks. Acquisitions are quickly sunset.

Al Cottrill retweeted
zachware Profile Picture

Zach Ware @zachware

2 years ago

I don’t understand stingy business owners. If you want to attract world-class talent you have to be willing to share big upside, whether it’s a startup or real estate. Hire right, incentivize right, and the pie will grow. Zero sum thinking tends to manifest itself.

Al Cottrill retweeted
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JP Castlin @JPCastlin

2 years ago

OK, hear me out. What if we create like a fee or financial contribution or something - let's call it a 'tax', no wait, that's too generic, 'corporate tax' is better - and this 'corporate tax' was used to fund schools and colleges? Everyone would have to pay it. That might work.

PivotPod Profile Picture

Pivot Podcast @PivotPod

2 years ago

OK, hear me out. What if we create like a fee or financial contribution or something - let's call it a 'tax', no wait, that's too generic, 'corporate tax' is better - and this 'corporate tax' was used to fund schools and colleges? Everyone would have to pay it. That might work.

Al Cottrill retweeted
adliterate Profile Picture

richard huntington - Upriser @adliterate

2 years ago

I'm kicking off the year with a series of posts attempting to share a little of how I do brand strategy in case it helps you delvelop your practice. First up, I thought i'd commit to prose my strategy journey over the past 30 years. adliterate.com/2022/01/a-brie…

alzxy Profile Picture

Al Cottrill @alzxy

2 years ago

Creating strategy is different to validating strategy... and creating strategy - the craft of a strategist - is wildly under-taught.

RogerLMartin Profile Picture

Roger L. Martin @RogerLMartin

2 years ago

Creating strategy is different to validating strategy... and creating strategy - the craft of a strategist - is wildly under-taught.

Al Cottrill retweeted
anothercohen Profile Picture

Alex Cohen 🤠 @anothercohen

2 years ago

I also used to be dismissive of a big company experience at a startup until I worked with ex-big co people. We recently brought someone on who has spent his entire career specializing in an area at some of the largest companies and is an absolute force to be reckoned with.

Al Cottrill retweeted
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bill_fischer @bill_fischer

2 years ago

“… a blunt drive to make an innovation system more efficient will have the perverse effect of making it less effective.” @alzxy The theory of innovation, part 3: Schumpeterian Waste, by @alzxy classthirtyfive.substack.com/p/the-theory-o… #imd_bi

Al Cottrill retweeted
doctorow Profile Picture

Cory Doctorow NONCONSENSUAL BLUE TICK @doctorow

3 years ago

#Facebook is a rotten company, rotten from the top down, its founder, board and top execs are sociopaths and monsters, committers of non-hyperbolic, no-fooling crimes against humanity. They lie, they cheat, they steal. They are some of history's greatest villains. 1/

Al Cottrill retweeted
Robertc1970 Profile Picture

Rob Campbell @Robertc1970

3 years ago

Truth from Frank Oz.

Al Cottrill retweeted
harry_engels Profile Picture

Harry Engels @harry_engels

3 years ago

The poster child of the DTC ‘revolution’ (whatever that means) is, surprise surprise, still losing a lot of money cnbc.com/2021/08/24/war…

Al Cottrill retweeted
carolecadwalla Profile Picture

Carole Cadwalladr @carolecadwalla

3 years ago

Brilliant. *This* is how you report on platforms. 10/10 @timmarchman vice.com/en/article/bvz…

Al Cottrill retweeted
zoescaman Profile Picture

Zoe Scaman @zoescaman

3 years ago

I always, ALWAYS, write my decks in a word doc first to ensure I have the content & the narrative down before I even think about opening up keynote. We tend to get lost in slides, we focus too much on padding & visuals, the story gets lost. Write it out in text first. Trust me.

Al Cottrill retweeted
ezyjules Profile Picture

Jules Ehrhardt @ezyjules

3 years ago

The ‘Instant delivery’ category is fucking nauseating capitalism. Some poor soul, a human drone, racing to your door to deliver 5-minute Cheetos to your face. Get the fuck up off the couch you lazy fat fuckers. Congrats to everyone working to make this a reality for consumers.

Al Cottrill retweeted
orientaljanedoe Profile Picture

jane chung @orientaljanedoe

3 years ago

@ceciliakang @sheeraf @chesterj1 the book reports on a Nicer News Feed, deployed post 2020 election, that was a better experience for users, but bad for engagement. FB turned it off soon thereafter because of that latter fact. FB is clearly able to moderate itself better than it currently is. so why isn't it?

Al Cottrill retweeted
orientaljanedoe Profile Picture

jane chung @orientaljanedoe

3 years ago

just finished @ceciliakang and @sheeraf's tremendous new book. it made me feel a lot of things––mostly anger, but also sadness––and dredged up a lot of memories of my time working there that I'd long left behind

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