Ben Perreira @ben_perreira
Freelance strategy director at https://t.co/vNFl758aZr | ex: Mattel, Conde Nast, Deutsch, Conill, LMU MBA, UCSB, community college | 🏄🏻♂️🏂🚴🏻 wildgarden.medium.com Ventura, CA Joined January 2011-
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People need to start wearing whatever the fuck they want and stop trying to be trendy.
People need to start wearing whatever the fuck they want and stop trying to be trendy.
TIL influencers use the same linguistic technique for keeping attention that Sesame Street uses for kids tiktok.com/t/ZTLHGLcdC/
I found myself in a home goods for the first time and judging by the gender split it’s clear the fellas have no idea this wonderland exists
An agency and brand-side jobs observation: relatively fewer brand and social strategy gigs, more comms planning ones. All are important, but maybe a sign of an increasing importance of how over what.
“On average, they found, employers contacted the presumed white applicants 9.5 percent more often than the presumed Black applicants.” nytimes.com/2024/04/08/ups…
"You should rather be grateful for the weeds you have in your mind, because eventually they will enrich your practice." —Shunryu Suzuki
Credit card readers: welcome, please insert your card ✨ (2 seconds later) FUCKIN’ TAKE IT OUT 🤬
Me: “you need to floss more” feels true but not that interesting. Can we keep pushing it? Dentist: …
If you’re in a 40%+ zone you get a meeting eclipse today
Buying a house is the best way to get unsolicited ideas thrown your way which as a strategist feels like I’m finally paying my penance
Just get me an AARP card already
I went to Home Depot before work wearing Carhartt pants and everyone looked at me like the poser I am
IDing people by generation labels leads to lazy thinking. In this case: applying timeless worries related to age and inexperience, worries attached to a temporary life stage, as if fundamental to their identity.
IDing people by generation labels leads to lazy thinking. In this case: applying timeless worries related to age and inexperience, worries attached to a temporary life stage, as if fundamental to their identity.
“Nothing in life is as important as you think it is, while you are thinking about it.” - RIP Daniel Kahneman nytimes.com/2024/03/27/bus…
Imagine with me for a moment that agencies and holding companies invested in their employees’ growth and development with the same vigor that they have invested in tech, AR, VR, and AI. Advertising would be so different. Tools are only as good as the person using them.
Aisha @aishamadeit
24K Followers 6K Following art director, currently @72andSunny // https://t.co/KtbD4lN21O // curator of https://t.co/XVfbGx9HIB // tweets are my own and not those of my employer, etcMichael J. Miraflor @michaelmiraflor
22K Followers 5K Following strategy/marketing/ads/brands/trends. @HannahGreyVC. ex-agency. art. culture. music. travel. retail. fashion. tech. @UCBerkeley & BSCL alum. views=mine 🇵🇭🇺🇸🇺🇦 David Griner.. @griner
41K Followers 12K Following Co-founder of @LadderOrg, a nonprofit working to make creative careers more accessible and inclusive.Faizan Ali @Faizanli
4K Followers 3K Following Do you remember that LinkedIn post where someone hired a homeless person sleeping in the alley near the agency?baba lola @dotunbello1
4K Followers 2K Following advertising. and other shit I care about. remember to tip your sex workers.Jack Appleby @jappleby
66K Followers 2K Following I write Future Social, a free newsletter on social media strategy | Work: Microsoft, Twitch, Beats, Morning Brew, Verizon | Inquiries: [email protected]TaylorLorenz.Substack.. @TaylorLorenz
342K Followers 10K Following Tech reporter, host of Power User podcast on Vox Media. Buy my book EXTREMELY ONLINE (out now!) Subscribe to my YouTube 👇🏻👇🏻👇🏻brooke @stroznuts
4K Followers 1K Following chaotic good • copywriter & creative lead • prev: mlb, twitter, grey • she/herRob Campbell @Robertc1970
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5K Followers 690 Following “I’ll throw a TV at you crazy.” | Culturist | Traveler | Global CCO @ gotham | @mcbridesisters ECD | @ParlourTravel Founder | Oldest Daughter x Only Child.Will Humphrey - @left.. @Will_Humphrey
13K Followers 7K Following Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.Shann Biglione @LeShann
10K Followers 1K Following Co-founder | Signal AI x KELP, the GPS for corporate reputation Co-host: The Overthinkers | pods + Spotify Ex-CSO Publicis, Digital Mktg Disney 🇫🇷pantz @PoromaPant
3K Followers 4K Following CPG Creative Strategy @Pinterest 📌 // formerly creative - copywriter @x @ikea @bumble // 📕 https://t.co/7OwkbELk5KTom Goodwin @tomfgoodwin
52K Followers 4K Following Keynote Speaker/Author/Consultant Co-Founder:All We Have Is Now New weekly newsletter https://t.co/fSy26iQvC7Victoria Buchanan @VictoriaFutures
8K Followers 2K Following Critical Optimist. Asking questions, analysing stuff and quoting rap lyrics. Cultural and societal insights @nike. Making the future happen. musings my ownrachelmercer @rachelmercer
11K Followers 5K Following MD, Design @Chase | She/Her | 🏳️🌈 | Effusive Internet Enthusiast | Co-Host #TheOverthinkers | Ex @weare_proto / @RGA / @MadebyMany | Views MineThom Binding says joi.. @Slightly_Random
4K Followers 1K Following Brands. Pet dad. Co-Founder @CreativeCommsW. Bartender at @Drinkedin2. Concierge at @TweetForInsight. Carolina’s boyfriend.Brianne Fleming @brianne2k
29K Followers 6K Following I tweet about brands & boy bands 💗 Host of the Making the Brand podcast and #PopChat🎙️ Marketing instructor @UF, pop culture fangirl, creator #KTBSPA #UCFFrogman Media Group @FrogmanMedia
733 Followers 661 Following 👩💻Full-Service Social Media Management 🎨Graphic Design 📱Digital Advertising 💻Blogging + more! Contact us today!Dirtu @Dirtub9Eq
0 Followers 69 FollowingItzel Mutherspaw @IMutherspa44802
51 Followers 5K FollowingTeghuesm @TeghuesmEHg3A
0 Followers 130 FollowingRathitou @rathitou78746
2 Followers 222 FollowingSimeon Camacho @camacho_si35248
120 Followers 3K FollowingMariam @Mariam177839596
107 Followers 3K FollowingNawto @Nawto358664
0 Followers 190 FollowingChu Baek @ChuBaek186375
109 Followers 5K FollowingDona Prowell @DonaProwe
91 Followers 5K FollowingMadeleine Leneave @MadeleinLene
97 Followers 5K FollowingLuna Klavon @l_klav
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78 Followers 5K FollowingMichael Goldstein @MickeyG77
1K Followers 853 Following Head of Communications Strategy, DDB. Aspirational Mensch. Media Muser: https://t.co/LYzcvllqtp michaelgoldstein.ethAaron Nava @AaronNava_
384 Followers 240 Following researcher and student of the dopamine-crazed culture that desires virality in short, repetitive bursts.Pearlene Whitlingum @PearleneWh61996
89 Followers 5K FollowingAntonina Edland @edla_antoni
18 Followers 3K FollowingMatt Smith @InnovationMatt
25K Followers 21K Following Managing Director @ThinkCS | Trustee @EdinDogCatHome | Future of work, fundraising, digital & pop culture | DHFC | Butler to Shelby the rescue catelan miller @elan_miller
3K Followers 819 Following The best story wins. Founder @off__menu, a full-service brand studio. Sharing insights at https://t.co/pY7wX2Vi9Y.Melida Bunger @MelBunger
95 Followers 5K Followingtracebaked @trace_baked
20 Followers 57 FollowingEmma Gave @EmmaGave112795
76 Followers 5K FollowingKori Palazzo @kori_palaz
68 Followers 5K FollowingTiffaney Stachowski @TiffaneySt92428
76 Followers 5K FollowingPatti Schielke @PattiSchie34430
55 Followers 5K FollowingCaoimhe Hanzel @caoim_hanze
35 Followers 5K FollowingAleida Dunford @AleidDunfo
48 Followers 5K FollowingLily-rose Zangara @LilyZangar34704
93 Followers 5K FollowingZariyah Fanizzi @FanizziZari
32 Followers 5K FollowingOluseye Ogundeyi @OluseyeOgu7014
9 Followers 200 FollowingAlica Banez @AlicaBanez83614
73 Followers 5K FollowingEmily-rose Mondello @mondel_ro
17 Followers 3K FollowingAva Marquette @MarquetteA42557
51 Followers 5K FollowingRaquel Troiano @raq_troi
40 Followers 5K FollowingRose Fulton @RoseFulton31597
32 Followers 5K FollowingGenesis Lusardi @GenesisLus86226
59 Followers 5K FollowingKatelyn Delarme @KDelarme43605
36 Followers 5K FollowingIsla-grace Wittner @GrWittne
50 Followers 5K FollowingR/GA @RGA
191K Followers 3K Following We design businesses and brands for a more human future. Tweets by @chapinc.Aisha @aishamadeit
24K Followers 6K Following art director, currently @72andSunny // https://t.co/KtbD4lN21O // curator of https://t.co/XVfbGx9HIB // tweets are my own and not those of my employer, etcZoe Scaman @zoescaman
38K Followers 1K Following Founder @ Bodacious, a strategy studio ⚡️💬 fandoms, creators, brands, emerging technologies + entertainmentMichael J. Miraflor @michaelmiraflor
22K Followers 5K Following strategy/marketing/ads/brands/trends. @HannahGreyVC. ex-agency. art. culture. music. travel. retail. fashion. tech. @UCBerkeley & BSCL alum. views=mine 🇵🇭🇺🇸🇺🇦 David Griner.. @griner
41K Followers 12K Following Co-founder of @LadderOrg, a nonprofit working to make creative careers more accessible and inclusive.ADWEAK @adweak
103K Followers 0 Following Want us to help promote your brand, new campaign, or whatever? Let's do it. email paul @ https://t.co/4VoxIeIIGJderek guy @dieworkwear
846K Followers 963 Following Menswear writer. Editor at @putthison. Creator of @RLGoesHard. Bylines at The New York Times, The Washington Post, The Financial Times, Esquire, and Mr. PorterFaizan Ali @Faizanli
4K Followers 3K Following Do you remember that LinkedIn post where someone hired a homeless person sleeping in the alley near the agency?baba lola @dotunbello1
4K Followers 2K Following advertising. and other shit I care about. remember to tip your sex workers.Jack Appleby @jappleby
66K Followers 2K Following I write Future Social, a free newsletter on social media strategy | Work: Microsoft, Twitch, Beats, Morning Brew, Verizon | Inquiries: [email protected]TaylorLorenz.Substack.. @TaylorLorenz
342K Followers 10K Following Tech reporter, host of Power User podcast on Vox Media. Buy my book EXTREMELY ONLINE (out now!) Subscribe to my YouTube 👇🏻👇🏻👇🏻brooke @stroznuts
4K Followers 1K Following chaotic good • copywriter & creative lead • prev: mlb, twitter, grey • she/herRob Campbell @Robertc1970
18K Followers 8K Following Positive pessimist. Also a Forest fan. Probably connected. Ex-Cynic, Wieden+Kennedy & R/GA. Now at Colenso, Weigel/Campbell & Metallica.derek walker @dereklwalker
11K Followers 3K Following I'm chief instigator, janitor, secretary and mailroom person for brown and browner advertising.Dawn Chambers’ Ange.. @shannboogie
5K Followers 690 Following “I’ll throw a TV at you crazy.” | Culturist | Traveler | Global CCO @ gotham | @mcbridesisters ECD | @ParlourTravel Founder | Oldest Daughter x Only Child.John Long @janthonylong
10K Followers 1K Following SVP/Creative, @Digitas. Writer, brand steward. Former Ogilvy, Huge, The Economist | Cannes, Clio, Effie | Webby+Effie Judge. Let's go Knicks. 🇺🇸/🇮🇹Nick Ellis @Nickhalo01
7K Followers 1K Following Creative Partner & Founder of @halostudio_love / Certified B Corp / brand strategist / creative director / speaker / https://t.co/Jr80J29bHfNew Liberals 🌐🇺.. @CNLiberalism
84K Followers 1K Following Liberal, Open, and Radically Pragmatic. The home for the center-left. Part of @NewDemocracyNostalgia @NostalgiaFolder
740K Followers 170 Following Posting nostalgic images and videos. dm for submissions #nostalgia #nostalgiclach hall @lachhall
1K Followers 964 Following Founding Partner, Executive Chair Marketing at @vacation_incRyan Rouse @rsrouse
1K Followers 515 Following I help CEOs/CMOs/Founders feel confident about their growth strategy | Previously, Co-Founder & CMO @ Factor Meals (acquired), CMO then CEO @ HighkeyDavid Broockman @dbroockman
13K Followers 2K Following Day job = Associate Prof. of Political Science @UCBerkeley. Tweets = personal views. @[email protected]Julia Ioffe @juliaioffe
406K Followers 3K Following Founding Partner and Washington Correspondent, @PuckNews. All views my own. Void where prohibited.Eccles School @UBusiness
6K Followers 857 Following Official Twitter account for the David Eccles School of Business at the University of Utah (@UUtah) | Share with us at #EcclesExperienceDylan Byers @DylanByers
101K Followers 6K Following Founding Partner and Senior Correspondent at Puck. Reach me at [email protected].Eriq Gardner ✍️ @eriqgardner
13K Followers 1K Following Founding Partner and National Correspondent, @PuckNews. I mostly write and speak about legal affairs. Contact: eriq AT https://t.co/SayAXHiPVYJoshua Blankenship @blankenship
6K Followers 211 Following If you havin’ URL problems I feel bad for you, son. I got 99 problems but a niché ain’t one → https://t.co/a8GcnJ0htWFreya India @freyaindiaa
14K Followers 999 Following Columnist @Quillette. Subscribe to GIRLS: https://t.co/J734uIB2lFAnnie Duke @AnnieDuke
102K Followers 1K Following Speaker/writer/student of decision science. New book #QUIT out now! Author of #ThinkinginBets & #HowToDecide. I used to play poker. Navigating uncertainty.Eric Van Fossen @Ericvanf
281 Followers 1K Following I write things. Advertising messages mostly and sometimes tweets. https://t.co/pdwQLFm226Shelly Palmer @shellypalmer
41K Followers 2K Following Prof of Advanced Media in Residence, Newhouse School, Syracuse University | CEO The Palmer Group | #ai #web3Kendall Dickieson @flexiblefoodie
7K Followers 2K Following social media consultant showing brands that social media & influencers aren't dead. clients include: @getgraza + more. 👀 in @marketingbrew @adage @adweekScott Mendelson @ScottMendelson
44K Followers 4K Following Box office columnist at Puck News and otherwise doing the news analysis/film criticism/box office punditry thing at The Outside Scoop via Substack.K8 Hagen @thathagengrrl
6K Followers 2K Following Writer • SVP @theblcklst • Spooky Scorpio, videostore vixen, Spader scholar ✨📼✨ (she/her)Max Fisher @Max_Fisher
135K Followers 508 Following Podcasts & books. Hosting, developing and more (watch this space) @crookedmedia. Author of "The Chaos Machine," an NPR and New Yorker best book of 2022.FS @farnamstreet
210K Followers 2 Following Order the NYT Bestseller Clear Thinking today: https://t.co/ps1sxRjegG 🎙 The Knowledge Project Podcast (@tkppodcast) 📩 Brain Food (https://t.co/2HJimX1ANt)DEE @its_deeahnuh
237 Followers 156 Following Building @Dadee_co (No BS Interior Design) Behavioral Science Hobbiest, Former EIC @ItsDORD, Author, Literary AgentDanielle Brooks @thedanieb
372K Followers 446 Following Smiling is good for the soul! #thecolorpurple GOLDEN GLOBE , CRITICS CHOICE, SAG AWARDS, PEOPLES CHOICE &BAFTA&OSCAR NOMINEEDave Whiteside @dave__whiteside
10K Followers 5K Following Director of Insights at @YMCAWorkWell & YMCA of Three Rivers | PhD in Org. Behaviour from @Laurier | Grateful dad | High-fiving husband | Research cowboyLucas Shaw @Lucas_Shaw
33K Followers 2K Following @business, but views my own. Write a newsletter: https://t.co/4FHeSOlE4G Host a conference: https://t.co/B72rOhX2T5 Tips: [email protected]/SignalMatthew Belloni @MattBelloni
49K Followers 2K Following Founding partner @pucknews, host @ringer The Town, @kcrw; Ex-editor @THR, entertainment lawyer. Get my email: https://t.co/dz6BFxPrRpPeter Kafka @pkafka
93K Followers 1K Following Chief correspondent at Business Insider. Host of Recode Media. https://t.co/Qus6KT3X6K, Monkey via @andybyday. “Someone I like reluctantly.”Alex Konrad @alexrkonrad
80K Followers 3K Following Senior editor @Forbes covering venture capital and tech. Edit the Midas List, Cloud 100 and 30 Under 30 VC. Plus one to @N_Sportelli. email: [email protected]Amy Basil @basilamy
511 Followers 2K Following Thinking too much, too much of the time. Retired cheerleader @theinkfactory, @drummergirlshow & @mubi. Media nerd & MBA @bayesbschool & creative strategist.martin bihl @martinbihl
3K Followers 5K Following writer. conceptor. adman. man of letters. often in groups of four. letters, that is.Jessica Lessin @Jessicalessin
102K Followers 2K Following Working for a better journalism future. Founder, @theinformation.Alex Sherman @sherman4949
21K Followers 1K Following CNBC media reporter. Tips to [email protected]. 49ers fan. Originally from Lexington, MA. DMs open.Samsung Next @SamsungNext
39K Followers 1K Following We invest in the boldest and most ambitious founders. Apply to join our 2024 Generative AI Hackathon on May 11: https://t.co/yzQklWsDlO.Tom Critchlow @tomcritchlow
32K Followers 2K Following Indie consultant & blogger: https://t.co/vMkkCvEDgY NEW MBA: https://t.co/xh4tW2kvlnMarc Bennett @marcEbennett
525 Followers 1K Following Milwaukeean. MarCom @Johnsonville. Runner. Beer-er. Tweets are my own.HI! I'm Tom! @meat99
2K Followers 2K Following Lippincott. Ex CCO & CDO of @vivaldi_ Founder of @publicispoke (acquired), Founder of @meetmakeable, Creativity Top 30, SEO Freak, Father of 3, Follower of ONE.Larry Light @CEOLarryLight
3K Followers 5K Following Former Global CMO of McDonald’s ("i'm lovin' it", 2002-2005)|Forbes Contributor Global Brand Revitalization Expert|Author|Consultant|Speaker|CEO @ArcatureBVMb x t @benxtrinh
439 Followers 4K Following Brooklyn-based Strategy and Creative lead | Astra Nova CCO/CSO | Tired DadChristopher S. Brown @chrisbrowntv
34K Followers 35K Following Corporate and issue storyteller. Sustainability expert, retired network TV producer, startup guy, lobbyist and crimefighter. Always look for the helpers.Yann LeCun @ylecun
712K Followers 719 Following Professor at NYU. Chief AI Scientist at Meta. Researcher in AI, Machine Learning, Robotics, etc. ACM Turing Award Laureate.Alfred Lin @Alfred_Lin
47K Followers 286 Following Partner @sequoia. Working w/ founders from idea to IPO & beyond: @airbnb @diaandco @dollskill @doordash @foundforbiz @houzz @kalshi @truework @ziplineOllie Latham @ojlatham
855 Followers 2K Following Londoner in Asia. Strategy for at MAL. No beard. Laughs too loud. Views my own.Sara Fischer @sarafischer
55K Followers 9K Following Senior Media Reporter @Axios, Media Analyst @CNN ([email protected])Dakota Snow #HireDak @DaksAhoy
2K Followers 3K Following Twitch Streamer | Content Creator | Marketing Pro | Sports Photographer | Just trying to create dope work & do good things for the world 🍉Jake Sullivan @JakeSullivan46
164K Followers 11 Following White House National Security Advisor to @POTUS.Oklahoma Department o.. @OKWildlifeDept
248K Followers 1K Following We manage & protect fish & wildlife, along with their habitats, while also growing a community of hunters & anglers, partnering with those who love the outdoorsYoungme Moon @YoungmeMoon
7K Followers 185 Following Professor @HarvardHBS. Host of TED podcast "After Hours" and Author of Different. Board Director @Mastercard @WarbyParker @Sweetgreen @Whoop @GroqIncPuck @PuckNews
68K Followers 645 Following The inside story at the nexus of power, money, and ego. Built in partnership with a team of elite journalists, Puck begins where the news ends.Peter Hamby @PeterHamby
99K Followers 9K Following Host @Snapchat's @GoodLuckAmerica. Partner @PuckNews. @CNN & @VanityFair vet. Board @ShorensteinCtr. Levon fan. Hoya. RVA. Me, on Twitter: https://t.co/n6oGYZyyTnGregg Carlstrom @glcarlstrom
108K Followers 1K Following Middle East correspondent, @TheEconomist. Author, 'How Long Will Israel Survive? The Threat From Within.'Tommy Vietor @TVietor08
567K Followers 3K Following Former Obama staffer turned podcast blah blah guy @ Crooked Media@ThatChristinaG Drown me in Flame, Artichaut, and Deep Teal.
Ink has dried. Twitter bio edited. Dramatic music added. Let the teasing begin
One of my ‘spring resolutions’ (is that a thing?) is taking my remote working life from home office hermit to more social, by trying out random coworking spaces and cafes. Walking there also reminds me I actually live in a really beautiful city and should see it more often.
Hard to tell how much of it is corporate 'storytelling' and but I'm constantly impressed listening to McDonald's marketing team. It strikes me that managing a mega brand is a lot about controlling your own ego and your urge to 'just do stuff'. marketingweek.com/mcdonalds-stil…
I think most pundits vastly underestimate the degree to which political preferences reflect group allegiance and signaling as opposed to "rational" (obviously a loaded term) cost-benefit analysis. For 70 year-olds, for sure. Although even more so for 20-year-olds.
@NateSilver538 There's some degree of socialization in all politics, including among young and olds. Do you think that 70 year olds who go to evangelical churches in the South don't feel pressure to declare their support for anything Israel's government possibly does?
Too many articles about why introverts need to open up and not enough articles about why extroverts need to not be afraid of silence.
@ThatChristinaG or about how extroverts need to learn to leave room for, and respect, their introvert coworkers... There is nothing universally "good" about being extroverted and it comes with serious downsides.
I heard coach say that last night, & it really hit me. Here's a guy who coached the greatest @NFL dynasties, & I was his biggest problem? That felt good to hear Coach. A huge compliment. Made my night.
"All of the players that I've defended as a coach nobody was harder than you.. Nobody had the ability to attack the field like you did @BarrySanders" ~ Bill Belichick #PMSDraftSpectacular
90% of my notes are daily to do lists the other 10%:
I remember in my mid-thirties realising that I was now too old* for a career in professional football. And now watching Masterchef I realise I’m too old* for that now too. Sad. * and too shit.
.@lindaboff, CMO at GE, spoke about experimentation at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO trib.al/iYHf7db
the body-ody-ody-ody-ody-ody-ody-ody-ody-ody-ody-ody-ody-ody of christ compels you
This is staggering.
Incredible display of zealot's corner
A celebrity, Chris Pratt, best known for losing astounding amounts of weight to win a job performing as a make-believe superhero in front of a camera, now appears to have moved most of that excess fat up to sit in his brain pan. Proving once again that having money does not mean…
“Running is the new skateboarding” feels more relevant lately, seeing a lot more training-as-lifestyle/marathon content on my timelines. Thin line between brands leveraging this energy to propel (pun intended) marketing vs being too self-aware imo “Subculture of running” 🤔
running. is. everywhere
order the spiciest chicken vindaloo you can find - that'll clear up those allergies right away