Second time this year I’ve cracked a long-standing health issue using 4o alone, after many docs failed for years and often made things worse. Huge progress made. Wild times ahead.
if you’re a cracked media buyer and want to make a lot of $$$ working for an awesome team, we’re hiring:
theherocompany.na.teamtailor.com/jobs/153073-se…
($2000 referral if you repost / share this and your referral joins and sticks)
Social selling affiliates (like TT shop affs) are the best way to test enormous amounts of creative output any DTC brand can produce now. Training creators to produce/test free UGC content is the new meta (pun intended).
P.S. Good to be back, account was hacked.
Went through 100 plus applications this week and here's the conclusion:
Creative freelancing is nowhere near saturated.
The amount of subpar copywriters/designers is staggering.
Curious if AI will wipe them all out or... would they be a cause it won't👀
When you have a lot to write, the last place you do it is X. But when you see expert DR marketers fighting over VSL length you can’t help yourself, but comment:
Hahaha.
One of the biggest enemies of a DR copywriter: ego.
You can be really good with a massive ego.
You just can’t be great.
The amount of reps it takes to level up from good to great is staggering.
At some point in the future, you and I will never see each other again.
Let that sink.
Swap „I” with your dog & loved ones for an instant perspective fix.
THEN go talk to prospects, clients or partners. Thank me later 🫡
quick follow up on the meta thing:
when i get news like this (iow: news which could have a big negative impact to my business), my approach is to increase pressure - on myself and key team members - to stoke intense thinking and discussion.
That approach is mostly driven by…
Most would benefit more from the „rule of 1” instead of the rule of 100. Do such a small rep of good stuff daily, it doesn’t cost you thinking. Then increase the reps when you feel comfortable. Has made a massive impact on my life.
Advertorial OGs recommend news, listicle or personal story formats to find your first winner. After testing many other - they're spot on.
Work on your idea & offer before dwelling into other formats than those 3.
It’s not about the advertorial type or advertorials vs VSL vs UGC vs anything else, really. It’s all about an air-tight marketing message that captures attention and educates strategically.
There are no winning products, just winning angles. Your product just can’t be much worse than alternatives in terms of value and that actually happens a lot.
Sugar is making you age faster by protein glycation. During my MSc, I had a side project trying to engineer an enzyme capable of digesting the end products of collagen glycation. Should likely revisit soon.
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