Erik White @erikw
Vice President of Performance Digital at @CumulusMedia / Hey, also @BarackObama follows me for musings about #DigitalMarketing erikw.com Chicago, Illinois Joined June 2007-
Tweets1K
-
Followers1K
-
Following2K
-
Likes216
Erik White retweeted
33 things I wish more marketers knew 🧵👇 1. Nobody reads your ad. They feel it. 2. Most “bad performance” is just unclear positioning. 3. Clever doesn’t scale. Clarity does. 4. You don’t need better copy. You need better insight. 5. Product is what they purchase, brand is…
17
25
157
12K
169
Erik White retweeted
"From 1997-2017, search was an excellent place to start marketing. Today, search is largely a reward for doing marketing right everywhere else." 🎯
"From 1997-2017, search was an excellent place to start marketing. Today, search is largely a reward for doing marketing right everywhere else." 🎯
Erik White retweeted
Your reach has very little to do with your followers. People need to understand this: 1. All your posts are sampled Very few people see your posts on their timelines. If the posts get engagement (meaning they are worth someone's attention), they are shown to more people. 2.…
Do we blame the pandemic or TikTok for this?? :)
Erik White retweeted
No one ever post a video of fireworks again unless it looks like this
"It's easier to notice when you lose money than when you lose time. Be sure you're making the trade you want." – @JamesClear
Erik White retweeted
Don’t feel qualified? Nobody does. You can only be qualified to do that which you have already accomplished or trained for. Anything new is accomplished by unqualified people.
"Broaden your interests. It's nice to have at least one surprising hobby or passion. People find it interesting. In many ways, the part of you that is least expected is more respected." – @JamesClear
Apply the Pareto Principle to your relationships. Who are the few people that deliver the majority of happiness in your life? Can you schedule time with one of them today?
Erik White retweeted
MAJOR SCREEN TIME FOR @richwyatt_
Erik White retweeted
It’s true. Our boneless wings are all white meat chicken. Our hamburgers contain no ham. Our buffalo wings are 0% buffalo.
"When you need to learn quickly, learn from others. When you need to learn deeply, learn from experience." – @JamesClear
Erik White retweeted
Since my earliest analyst days, building models from scratch has always been a daunting task. I could never shake the frustration of reinventing the wheel or not knowing what “best-in-class” looks like. Part of why I joined @heyequals was to help change that. 🧵👇
Ahh, #BlackFriday. When I’m reminded of all of the brands who have my email address on file. Happy Unsubscribe Day, my friends.
Fun fact: If you hit the dance floor on a Friday night at @JoesBrewery at UIUC between 1998 and 2002, I was the guy playing your favorite song. #DJ
Amazon stores let you sign-in with your palm. So, let’s keep track here: Apple has my face & fingerprints; Amazon wants my voice & palm; TSA Clear wants eyes scanned; Dr. Scholl’s wants my feet scanned. If I give Ancestry.com my DNA, then they’ve got it all. #clones
Erik White retweeted
Baby steps are battering rams ! Get the fuck over whatever the fuck it is and make a fucking difference #yougotthis
Hey, that's me! I'll be speaking alongside a number of super talented podcasting experts next Saturday 5/21 for #ChicagoPodcastDay at @2112chi. Do you have $20 and an interest in learning more about the craft of #podcasting? Please join us: eventbrite.com/e/327523961987
Erik White retweeted
🔥🔥🔥 101 WKQX is now Q101 (once again) Chicago's Alternative | BACK HOME #Q101isBACK
Truly fascinating. @balajis proposes that @elonmusk airdrop a #crypto token to all Twitter users, which will authenticate users & foster in-platform transactions. Instantly will be the most held coin of all time & will push @twitter growth fast. READ: balajis.com/elondrop/
Truly fascinating. @balajis proposes that @elonmusk airdrop a #crypto token to all Twitter users, which will authenticate users & foster in-platform transactions. Instantly will be the most held coin of all time & will push @twitter growth fast. READ: balajis.com/elondrop/
Chicago Party Aunt @ChiPartyAunt
59K Followers 2K Following
Lauren O'Neil @laurenoneil
8K Followers 4K Following she/her/friend https://t.co/frwORfj8pm https://t.co/n6txsY990E https://t.co/XE0pqsBF4z
Cody Westerlund @CodyWesterlund
13K Followers 1K Following Editor at https://t.co/vdHGth7nHe, also covering the Bulls. Email: [email protected].
Sox In The Basement @SoxInTheBasemnt
3K Followers 199 Following The White Sox podcast for fans, by fans from a basement bar on Chicago's South Side. #SellTheTeam
Lin Brehmer @LinBrehmer
30K Followers 2K Following 93XRT Morning DJ 28 years. Midday DJ since 2020. Take nothing for granted. Great to be alive
Chris Lanuti @ChrisLanuti
714 Followers 109 Following I host podcasts like @SoxInTheBasemnt, @theEPpod & Lemont Unlocked for @LemontDowntown. I tweet reluctantly.
Q101 @Q101Chicago
23K Followers 8K Following We ❤️ Chicagoland, Alternative & you! @brianjhaddad @kenziekonair @_caselowe @laurenoneil @beefillups #lyndseymarie @kevkellam @theloulombardo
WBBM Newsradio @WBBMNewsradio
45K Followers 608 Following The news that matters to you from local experts and trusted sources. Always live on the free @Audacy app.
Dave Miska @thedavemiska
4K Followers 1K Following Studio Operations Manager and Sound Engineer WBEZ 91.5FM and Vocalo. Handing out the Indie/Alternative at WRRG 88.9. Opinions are strictly mine.
MissNinaPie @Pawju554193
28 Followers 2K Following In medicine, every patient is a story waiting to be written—one I’m honored to be a part of.
Laralmar @Laralmar592357
13 Followers 2K Following
Yumi @AnderYumi
228 Followers 2K Following In Illinois an bored as fuck. Tiny ballerina slut looking for a big cock to manhandle me. Check me on my FREE LINK. Don't waste it! ⬇️
Fleta Heidenreich @FletaH31322
86 Followers 3K Following
SupportResist🇺🇸 @Cexos3419840
37 Followers 2K Following 15-30% Monthly | 2 High-Conviction Stocks.Short-Term Gains: 15-20% in Days/Weeks.DM "JOIN" for WhatsApp Alerts. Live Trade Signals • Market Analysis
Cassandrah @CassyTime
90 Followers 2K Following Workaholic but somehow always shopping 💼 Born to cuddle, but I bite a little 🧸 Slide in... my page is free, baby 💋
Moira @Moira52013
44 Followers 429 Following A sincere lady looking for a man to spend the rest of her life with.
Jarcug @Jarcug55416
2 Followers 190 Following
Sydney Hoppe @SydneyHopp11614
4 Followers 127 Following
Orjeaqie @Orjeaqie626985
62 Followers 1K Following
Asia Abbott @AAbbott57723
145 Followers 3K Following
Ucraubo @Ucraubo7284
42 Followers 2K Following
Anna @FeestLehne67371
0 Followers 160 Following
Ffithew @ffithew78737
26 Followers 2K Following
Thathern @Thathern5AZsa
45 Followers 5K Following
Teytasm @TeytasmPuW6Cq
41 Followers 4K Following
MeroyMichael @867IGcx35uvs4
57 Followers 6K Following
Keswoez @KeswoezgcVWt
40 Followers 4K Following
DomainEraX ₿ @DomainEraX
531 Followers 8K Following ₿TC Reserves, Crypto Law, Tokenize, Ai,Legal and Regulation | @Byte_Bandit78 | #domain #BTCReserve #CryptoLaw ⚖️ #Law #Ai #BitcoinReserve #SBR #Tokenization
patricia @patrici40279636
24 Followers 661 Following
Shoffoa @ShoffoaQr2
40 Followers 4K Following
Theaut @Theautm0geR
12 Followers 634 Following
Keettores @KeettoresU1H__
46 Followers 4K Following
おぎうちななみ @ogiuchinan16121
57 Followers 7K Following
Josephine @Nw2M78BmoKVySr
81 Followers 7K Following
Samuel @kogouminak70891
88 Followers 7K Following
après @apres66365
30 Followers 4K Following
Smarequea @SmarequeaHFZp3
37 Followers 4K Following
Blizix.com domain for... @BlizixOfficial
226 Followers 4K Following https://t.co/zqNtaz55iO – Short, unique, and brandable with a clean history. Domain Available on AfterNIC. This account is owned and managed by @KamranBabar.
To Billions @tobillionscom
589 Followers 3K Following First Mind Share, Then Market Share. Research Backed Go-To-Market Digital Assests for Companies,Founders & VC Incubators. Let's Collaborate.
Stodyo.com @stodyo_com
618 Followers 7K Following We found the metaverse, it’s at https://t.co/tFkaxHCf24 | Check out our domain portfolio. 🚀
Taslishew @Taslishewu4gxj
39 Followers 4K Following
Jiya Chokhawala @jiya_chokhawala
26 Followers 930 Following As a dedicated IT professional with a passion for SaaS startups, I am committed to helping new businesses build the digital products.
Emma Dumont @r6I29lJrG9QJr7
26 Followers 2K Following
Emma @sugatasaek69041
36 Followers 2K Following
EllaBlack @256i5lt3d74lX
68 Followers 7K Following
かねむらひろこ @kanemurahi84201
49 Followers 3K Following
Pat Mcwhorter @McwhorterP6843
9 Followers 412 Following
MeroyGunther @6uKyogjlyS20BC
68 Followers 7K Following
Tiltis @Tiltis0HLg6v
34 Followers 3K Following
_Serendipity_ @Serendipit6881
24 Followers 1K Following
Catherine_ @Catheri11951108
17 Followers 1K Following
Make money easily @Bf45TFzkjD80KJ
11 Followers 565 Following MEXC focuses on financial management, stocks, cryptocurrencies, digital assets and investments. Currently, new users can get free dollars when they sign up.
Make money easily @p86O805PFFV9Er
19 Followers 444 Following MEXC focuses on financial management, stocks, cryptocurrencies, digital assets and investments. Currently, new users can get free dollars when they sign up.
Thitho @Thitho1759226
14 Followers 1K Following After walking for a long time, I realized that the distance is still full of tea, rice, oil and salt.
Chicago Party Aunt @ChiPartyAunt
59K Followers 2K Following
Laurence Holmes @LaurenceWHolmes
89K Followers 1K Following 2-6 📻 @670thescore & HOL Podcast. Scholar Practitioner: @DePaulu @UofAlabama Lisagor winner. People’s Champ. Comic Book Writer.
Lauren O'Neil @laurenoneil
8K Followers 4K Following she/her/friend https://t.co/frwORfj8pm https://t.co/n6txsY990E https://t.co/XE0pqsBF4z
Jackie Kostek @JackieKostek
4K Followers 2K Following Emmy-winning Anchor/Reporter @cbschicago Former: @ktnv @thejamtvshow Arena Host @nhlblackhawks Alum: @columbiajourn @teachforamerica @kunews
alexquigley @alexquigley
3K Followers 2K Following Samantha's Dad. Inordinate amount of Chicago sports tweets. Life is long and weird, if you're lucky. Follow on Bluesky and Threads.
Cody Westerlund @CodyWesterlund
13K Followers 1K Following Editor at https://t.co/vdHGth7nHe, also covering the Bulls. Email: [email protected].
Sox In The Basement @SoxInTheBasemnt
3K Followers 199 Following The White Sox podcast for fans, by fans from a basement bar on Chicago's South Side. #SellTheTeam
Chris Emma @CEmma670
26K Followers 487 Following Reporter for 670 The Score, covering the Bears and Chicago’s teams. Sports for WBBM Newsradio 780. “History is written by conquerors. We’re holding the pen.”
Lin Brehmer @LinBrehmer
30K Followers 2K Following 93XRT Morning DJ 28 years. Midday DJ since 2020. Take nothing for granted. Great to be alive
Joe Ostrowski @JoeOstrowski
30K Followers 2K Following Sports betting shows 6 days/week. 🎙️M-F 8-11a CT @Bet_Sweats on The @BetMGMNetwork. Sun 7-10a CT BetMGM Gameday on @670TheScore. ⚾️ Youth baseball coach.
Chris Lanuti @ChrisLanuti
714 Followers 109 Following I host podcasts like @SoxInTheBasemnt, @theEPpod & Lemont Unlocked for @LemontDowntown. I tweet reluctantly.
Westwood One Sports @westwood1sports
19K Followers 454 Following America's leader in live play-by-play audio: NFL, NCAA hoops, NCAA football and more. A division of @CumulusMedia. Get the app for iOS and Android!
Dan Bernstein @dan_bernstein
71K Followers 524 Following 312 Sports Podcast Network Host of Dan Bernstein Unfiltered and Forward Progress: A Chicago Bears Podcast.
Q101 @Q101Chicago
23K Followers 8K Following We ❤️ Chicagoland, Alternative & you! @brianjhaddad @kenziekonair @_caselowe @laurenoneil @beefillups #lyndseymarie @kevkellam @theloulombardo
WBBM Newsradio @WBBMNewsradio
45K Followers 608 Following The news that matters to you from local experts and trusted sources. Always live on the free @Audacy app.
Robert Feder @RobertFeder
36K Followers 525 Following Longtime reporter covering media in Chicago from 1980 to 2022.
Dave Miska @thedavemiska
4K Followers 1K Following Studio Operations Manager and Sound Engineer WBEZ 91.5FM and Vocalo. Handing out the Indie/Alternative at WRRG 88.9. Opinions are strictly mine.
richard shotton @rshotton
41K Followers 408 Following Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Author of The Choice Factory & The Illusion of Choice
Dan Gray @growinggray
1K Followers 370 Following Founder @ Vendry | Helping brands like Spotify, Magic Spoon & Burt's Bees hire the perfect agency partner for free in less than 7 days 📈
Todd Handy @ToddHandy
740 Followers 1K Following Builder of revenue. Fighter of cancer. Lover of family. Mover of feet. All thoughts, all mine.
Humane @Humane
102K Followers 2 Following Introducing CosmOS: an AI operating system built for a universe of connected devices
AdTechGod ®️🍪 @AdtechGod
22K Followers 3K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod®️ Founder: @theadforum @adtechgodpod CMO at @marketectureTV
rbeeler @rbeeler
3K Followers 701 Following Founder/CEO of https://t.co/7m6r0SiN2H. Living/Breathing Publisher Monetization Strategies. I would hope my opinions are my own.
Paddy Galloway @PaddyG96
135K Followers 2K Following I grow YouTube channels. 10 billion+ views generated. 10+ years of experience. Worked w: @Jesser @MrBeast @RedBull & many more. Building a YouTube accelerator.
Bobby Pinero @bobbypinero
4K Followers 1K Following Co-founder and Chairman @heyequals. Board member @intercom. Love and light. 🤍💫
Equals @heyequals
4K Followers 7 Following All-in-one GTM analytics. Get insights to grow faster that you can't get anywhere else.
Steve Lookner @lookner
227K Followers 1K Following News Anchor & Founder of @AgendaFreeTV. Specialize in breaking news.
Austin Rief ☕️ @austin_rief
156K Followers 1K Following Co-founder & Exec Chairman of @MorningBrew | Investor @oceanstalent
Buffalo Wild Wings @BWWings
608K Followers 582 Following Pick 6 Meal For 2 Starting At $19.99 Available Now!
Sheldon H Jacobson @shjanalytics
595 Followers 28 Following CS Professor, PhD, Data Guy, Risk Analysis, AI, Sports Analytics, Airport Security, Travel, Public Policy & Health, Algorithmic Redistricting, Security.
APIs.json @APIsjson
1K Followers 826 Following An open specification for indexing your API operations, providing a machine readable index of all the moving parts of your API platform.
James Clear @JamesClear
1.1M Followers 1 Following Author of the #1 NYT bestseller Atomic Habits (https://t.co/aWrO9DWkH5). I write about building good habits. Over 3 million people read my 3-2-1 newsletter.
Holly Baumgarten @RealHollyBee
115 Followers 297 Following Traffic Manager--Cheerleading Coach--Jurassic Park Aficionado
Steve Wiideman @seosteve
6K Followers 3K Following Expert in multi-location SEO and AI search visibility. Call 562-732-4417. #seo #lseo #mlseo #sem #searchmarketing #seoexpert
Travis Fischer @transitive_bs
21K Followers 1K Following building a new type of @hackerresidency for the world's best indie hackers... 2 exits previously, @hf0, @microsoft, @amazon. my heart is open source 💕
Jakob Greenfeld @jakobgreenfeld
22K Followers 904 Following Co-Founder https://t.co/ZYiauA7mPx (Let AI generate leads. Pay for results.) Author https://t.co/pGwOYMI3ia
The Dad @thedad
133K Followers 537 Following Welcome to the club. 🔥 https://t.co/E3irT7D7mM 🏆 https://t.co/EFPhC0SEeE 🎮 @thedadgaming
Joe's Brewery @JoesBrewery
2K Followers 701 Following I like Jager bombs, day drinking, Monday nights, body shots, and Sandstorm.
Nikki Campo @nikkicampo
2K Followers 2K Following Writer. Bylines: @NYTParenting @washingtonpost @mcsweeneys @bonappetit @goodhousemag @hobartpulp @The_Belladonnas #binders
Jerry Del Colliano @jdelcolliano
3K Followers 1K Following • Professor NYU Steinhardt @NYUMusicBiz • Publisher / Inside Music Media • Former Clinical Professor Music Industry at University of Southern California
Illinois State Police... @ILStatePoliceT3
3K Followers 54 Following Troop 3 encompasses Boone, Cook, DeKalb, Grundy, Kane, Kendall, Lake, McHenry, and Will counties. For emergencies, dial 911. This page is NOT monitored 24/7.
Lawrence Lau @lauphoto
744 Followers 643 Following Former Talent Buyer/Operations for @AurisPresents @RadiusChicago @Concord Hall @PrysmChicago. Professional photographer in the Chicagoland area.
Tollway Trip 94/294 @94_294_Tollway
10K Followers 9 Following Automatically generated I-94/294/80 (Tri-State Tollway) incident information. Traffic information: http://t.co/HaVpimqEF9 Questions: [email protected].
Tollway Trip 90 @I_90_Tollway
6K Followers 1 Following Automatically generated I-90 (Jane Addams Memorial Tollway) incident information. Traffic information: http://t.co/bIqSqlHi7Z Questions: [email protected]
OpenAI @OpenAI
4.4M Followers 3 Following OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity. We’re hiring: https://t.co/dJGr6Lg202
TRICKLE @tricklebot
31K Followers 1 Following A steady drip of success Sitelist: Walmart, YeezySupply, and Shopify Instagram: https://t.co/oJUJ5zUzEF Success: @tricklesuccess
Amy Güth @amyguth
15K Followers 10K Following Screenwriter, producer of films and events, journo, author, broadcaster. Order varies but link below explains all that much better.👇 (she/her)
Jill Hopkins @Jillhopkins
6K Followers 5K Following New Media and Civic Events Producer @MetroChicago/@GmanTavern/@SmartBar Host: Making Beyoncé, and The Opus podcasts Live host: @TheMoth Writer, Chicagoan
Martin Atkins @marteeeen
22K Followers 16K Following speaker author drummer educator dad member of @pilofficial '79-85, @killingjokeband founder of Pigface, Damage Manual, immigrant | IG:flowersfightforsunshine
IAB Tech Lab @IABTechLab
5K Followers 882 Following IABTechLab is a global nonprofit consortium engaging a member community to develop foundational tech & standards for growth/trust in the digital media ecosystem
Comscore @Comscore
123K Followers 25K Following A global, trusted partner for planning, transacting and evaluating media across platforms.
MacRumors.com @MacRumors
1.4M Followers 93 Following Apple, iPhone, iPad and Mac rumors, news, tips and videos. Tap Follow! Message us with questions / comments.
apisforeveryone @apisforeveryon1
530 Followers 482 Following Useful softwares talk, with each other, easily.
Meta-API.io @meta_api_hq
416 Followers 530 Following We believe that APIs are the future of digital services. That's why we created Meta API, the easy and resilient API integration platform
OpenX @OpenX
17K Followers 833 Following The Most Innovative Independent Supply-Side Platform https://t.co/WPh1kMaJ80Trends for United States
126 B posts
47,2 B posts
84,4 B posts
6.476 posts
38,3 B posts
4.467 posts
37,3 B posts
10,3 B posts
6.493 posts
10,7 B posts
45 B posts
10,7 B posts
6.341 posts
3.524 posts
15,6 B posts
7.378 posts
1.622 posts
7.603 posts
10,5 B posts
1.226 posts
You might like
First Choice Domains
@RektDad1
2K Followers
Christopher J. Hemzac...
@HeMzY1
164 Followers
DJ Adolfo Martinez
@AdolfoMartinez1
118 Followers
Josh R.
@B96JoshR
9K Followers
Make it Wayne 📸
@ward1design
365 Followers