GT Prog Consulting @gtprogrammatic
GT Programmatic Consulting is an advisory at the intersection of ad tech products and best-of-breed processes. gtconsult.us New York, NY Joined August 2017-
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Very solid piece by @adexchanger on the challenges of the mobile ad market. "What The End Of Days For Ad Tech Might Look Like" adexchanger.com/investment/wha…
Singtel was public in looking for a new home for Amobee. Price tag is actually high given Amobee's poor balance sheets and technical redundancies. Product and client incrementality seems light. adexchanger.com/ad-exchange-ne… @adexchanger
The use of blockchain in adtech is nothing new but this concept from Xandr is well structured. There are less middlemen and the users have a key role in the transaction. medium.com/xandr-tech/ad-…
Need to better understand the pub play of standing up a mini walled garden, vs going "all in" on UID. "Vox Media Extends Its First-Party Data Platform Across Concert" adexchanger.com/online-adverti… @adexchanger
Today, we are announcing our strategic partnership with @LassoMarketing, which will simplify the way marketers plan, activate and measure their omnichannel Healthcare Provider and DTC campaigns. More here: xandr.com/news/xandr-par…
"People-based" is a moot point, when activation still happens in cookies and mobile ids. True people-based implies a deterministic connection on both the buy and sell side.
Congratulating my Viant friends on their S-1 filing! sec.gov/Archives/edgar…
This report by @AdPerceptions paints a slightly misleading picture of what ID solutions exist for walled gardens alone, versus which can be used for programmatic activation. When the DSP / programmatic lens is used, it's certainly a different "top 10" adexchanger.com/online-adverti…
PM360 asked analytics experts about the impact of Google, Safari, and Firefox all phasing out third-party cookies and the biggest missed opportunities for marketers regarding data. pm360online.com/two-key-questi…
Hashed emails cannot replace IDFA without explicit opt-in, per Apple’s FAQ: developer.apple.com/app-store/user…
While more walled gardens aren't a good thing for buyers, there are some interesting 1st party data targeting options here. Vox Media Creates Self-Serve Ad Tool for Marketers adweek.it/3ic70WP
Google's new Dovekey privacy sandbox proposal introduces a "trusted third party server (the Gatekeeper)" for evaluating key value pairs. Distributed ledger opportunity or is blockchain still too slow?
Repost: our "Planning for a Cost-Cookie Future" blog post. gtconsult.us/news-archive/2…
Looking for insight into a major way #dataprivacy efforts are impacting #pharmamarketing? Check out our most recent POV to make sure your campaigns continue to perform well. ow.ly/uDKP50yywyG
No surprise given the differences in service levels, ubiquity of features, and different interpretations of NAI guidelines. "Ad Buyers Starting To Use The Trade Desk DSP Over Google, According To Advertiser Perceptions Report" adexchanger.com/online-adverti… @adexchanger
How did Google come to dominate the online ad market—and why is it under investigation? An illustrated look. wsj.com/articles/how-g… via @WSJ
Roku's acquisition of DataXu is effectively at a firesale pricepoint, and at worst is a hedge for Roku to have a buying platform into its own walled garden. Smart for Roku, and DataXu founders and staff get to exit. Unsure of monetary upside for staff, however.
Wishing my Adelphic & Viant colleagues success in taking the company private again. Frankly, I see more upside in the managed service business than in the independent DSP biz.
This @adexchanger graphic absolutely nails Google and FB being "penalized" by the FTC.
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