Joel Backaler @joelbackaler

Risk Technology Analyst at Gartner. I no longer actively post on X. Follow me on LinkedIn if you would like to stay connected. linkedin.com/in/joelbackale… Boston, MA Joined August 2008

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Jonathan Cheng @JChengWSJ

6 years ago

In China, a country where consumers are wary of fakes, online influencers have become a trusted source—and a key driving force for retailers. A colorful glimpse inside this world, with lovely photos and telling charts, by @littlewern @stuwoo @raffaelehuang on.wsj.com/2LAuM0X

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Joel Backaler @joelbackaler

6 years ago

Very excited about Strategic Intelligence from WSJ Pro and DuckerFrontier, a new solution to inform strategic initiatives for global executives. Click to take your #marketintelligence to the next level & get a head start on strategic planning season buff.ly/2YYvda2

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Nicolas Chabot @nicochabs

6 years ago

"Establishing a global center of excellence to define a common set of IM standards that your local teams can tailor for their country or region is critical for success.” says @joelbackaler in <INFLUENCE 2.0>

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Palgrave Business @PalgraveBiz

6 years ago

More fantastic coverage of 'Digital Influence'! @joelbackaler spoke to Raconteur about the future of social media #influencers 👇 bit.ly/2VZ7BQO

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Jill Rowley @jill_rowley

6 years ago

@markboothe I recommend Digital Influence by @joelbackaler!! artillerymarketing.com/marketing-book…

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Joel Backaler @joelbackaler

7 years ago

Great to see so many topics related to influencer marketing from my book Digital Influence being featured at #SMMW19 amzn.to/2lTd8Z6

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Andreas Sandre @andreas212nyc

7 years ago

The power of GLOCAL: when it comes to #socialmedia influencer marketing, a global strategy with local implementation is the best option. Global models change, but trusted relationships remain constant hbr.org/2018/09/to-gro… via @joelbackaler @HarvardBiz

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Joel Backaler @joelbackaler

7 years ago

Thank you @FairKristy amzn.to/2lTd8Z6

Kristy Fair @FairKristy

7 years ago

Thank you @FairKristy amzn.to/2lTd8Z6

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Joel Backaler @joelbackaler

7 years ago

Thank you Julie!

Julie Azorit @JulieAzorit

7 years ago

Thank you Julie!

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Sandit @sandeshsuvarna

7 years ago

Have been in the influencer segment from last 2yrs. I would say it's one of the most enlightening books to understand global influencers' marketing strategy. It has made me understand many new concepts. Final word "Move on Interruption ad". Thanks @joelbackaler

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Joel Backaler @joelbackaler

7 years ago

#Huawei will continue to face difficulties in developed markets like the US, but it still has a big opportunity in emerging economies - ex: the brand is everywhere in Mexico City airport

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Joel Backaler @joelbackaler

7 years ago

Thank you for sharing @jbarbosapr

J Barbosa 🐝 @JBarbosaPR3

7 years ago

Thank you for sharing @jbarbosapr

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Traackr @traackr

7 years ago

Watch @joelbackaler 's interview and learn how #InfluencerMarketing impacts today’s global business landscape bit.ly/2BDhdZU

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Traackr @traackr

7 years ago

Listen to @joelbackaler, author of #DigitalInfluence sharing lessons from 100+ Global #InfluencerMarketing Experts: bit.ly/2BDhdZU

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Taryn Southern @TarynSouthern

7 years ago

A new study says AI will contribute $15.7 trillion to the global economy by 2030, but 14% of the world's workers will need to change occupations or move to new sectors/geographies.

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Roger James Hamilton @rogerhamilton

7 years ago

Meet Ryan. He’s 7-years-old and makes $22 million a year playing with toys on #YouTube (the highest-earning #YouTubeStar) #RyanToysReview #FridayFeeling

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Joel Backaler @joelbackaler

7 years ago

I'm really looking forward to reading @CynthiaLIVE 's new book "Platform" when it comes out next month - just pre-ordered my copy. I've always been extremely impressed by her insights on #personalbranding goo.gl/c2VgQC

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Lee Odden @leeodden

7 years ago

“People say that influencers are selfish and engage in unfair practices. Is that true?” Get the truth about influencers from @joelbackaler @trywefind @EyeHateHeels @djwing_wing @taugenthaler And more (including my two cents) bit.ly/2RxF0UY via @DearMishuDad