Todd Suttle @nt2subtle
eCommerce growth consultant helping $1M–$20M brands scale with clarity and speed. Audits | Optimisation | Strategy | Outcomes Founder at @subtledigital subtledigital.com.au Melbourne, Victoria Joined October 2009-
Tweets6K
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Followers601
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Following618
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Likes4K
A/B test a form in Klaviyo. Variant A: two steps (phone number step 2) Variant B: one step (Phone step 1). Variant A is the winner. Cool... But I want to know how many people put their phone number in variant A vs B. Klaviyo. Who cares, variant A won 😅
Audited a 10MM Aussie brand who's website is on Dawn without much customisation. Fucking crazy to think that there's startups who are spending 50k plus on their 1st website while these guys crushed it with the bare minimum. Stop chasing the bright-n-shiny folks.
Achievements unlocked. Successfully planed, managed and implemented a digital transformation program for a 5MM Omni-channel B2B/B2B brand that ended up with an exit and happy investors . Here's to conquer the next brand ✌️ HMU if you have any questions. #ecommerce
Theory + Application = knowledge and experience. People will pay for the pain.
Grow your follower list by 100x Step 1. Buy fake Rolex Step 2. Hire supercar (pref Lambo) Step 3. Post photos of a view in an expensive city with the caption "What's stopping you from moving here/what's stopping you from working like this" Step 4. Post like a tech/alpha bro
Using GA4? Have you updated the default retention term? if not, you need to do this otherwise running explore reports beyond 2 months is a no-no loom.com/share/0d36405d…
Aussies in tech that have moved to the states to run/operate a biz. What are the top 3 biggest barriers/obstacles?
My current project mangement software progression. Jira > Notion > Clickup > Basecamp > Trello In Software? I'd stick with Jira or Trello (diet version) Creative w/ small team? Notion or Trello Tightly integrated team? Basecamp Solopreneur? Trello (because K.I.S.S)
Fucking 'CRO' people. Posting a before and after screenshot of 'UX/UI changes' doesn't equate to CRO. Shareholders (typically) don't care about design unless there's a return. What was the ROI of this initiative? Can' we measure it?

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