Peter Hassan @peter_hassan4
Common Thread Collective commonthreadco.com Los Angeles, CA Joined January 2020-
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For a limited time, you can book 1:1 calls with CTC’s media buyers without becoming a client. The same people running millions in spend for our customers every month.
eCommerce leaders... BFCM might be over but your burden is probably heaviest RIGHT NOW. 2025 budgets and plans are due. Boards and banks are approving plans and you are about to be on the hook. If you don't feel 100% certain that you have the BEST OPERATING PLAN EVER. Then…
One major advantage we have at CTC is that our key sales leaders have been with the combined for 5+ years each. Throughout that time they have interacted with as many eCommerce brands as any two people in the world. They have seen in it all. So it is cool to get a chance to…
Sharpen Your Skills Episode 1: 4 Quarter Accounting. I hated looking at P&Ls from so many different brands. Every one of them with a different chart of accounts. It was so hard to sort it out. Weird grouping, weird things above and below the line it was a nightmare. I needed a…
Who has the most beautiful P&L in eCommerce? I can't say for sure... But I do know that the one we will be discussing in today's Bridges Live session is amongst the best I have ever seen. Come and see why... Starts at 11am PST! webinar.commonthreadco.com/most-beautiful…
If you are a 7 figure ecommerce brand owner this thread is for you. It’s time for you to meet the wizard 🧙 The one that has helped me create the highest value agency offering available in the market today. Spots are still limited so you’re gonna want to read this thread…
At first glance this looks like a brand that is on a death spiral. Top line revenue has suddenly collapsed from a peak over $2M. but let's shift the lens for a second...
Have You Signed Up For The DTC Index? Our subscriber-only database of ecommerce benchmarks across 27 key metrics, including Revenue, Spend, MER, aMER and CAC broken down by industry vertical. Price is going up to $99/mo... tomorrow! Subscribe here: bit.ly/3Jtxc0c
How good would it feel to have your 2023 plan completely locked before Christmas? Including: - 12 month P&L level revenue forecast - media plan with spend and CAC projections - full marketing calendar If you aren’t there yet we want to help…
You can now OPTIMIZE for LTV with Facebook Ads 🤯 Let me show you how, and give you some real data on what the early results have been...
1/ The lie: Subscriptions don’t work for every ecommerce business. The truth: Subscriptions … - Lend themselves naturally to all consumables (CPGs) - Call for low or high-end replenishment options in fashion - And require thought-work + product dev. for everyone else
Droppin some actual knowledge here so listen up. Existing customers are the most profitable source of ongoing revenue IF you market to them effectively. So why do so many brands fail here? Let’s walk through 5️⃣ common email marketing mistakes, shall we? – and how to fix them.
Happy first day of June DTC Twitter 🚀 it’s time to: - Put on your performance pants - Strap on your scale suspenders - Then, buckle up your build belt Why? Summer season + 👀 coming soon …
Google. Shopping. Works. Over the last 8 months, we increased a footwear brand’s Shopping spend by 86% (compared to the previous 8 months). The result? +120% more revenue. Here’s what you need to know …
Ecommerce Growth Rundown 🧵 10 articles. 10 tools. 10 takeaways. Maximum growth begins below.
1/ Last week's eComm "fire sale" wasn't a new trend. That doesn't make it less painful or scary. Here's what it means. And the #1 thing you can do to win.
💡 Ecomm Pro Tip: Organize your data based on revenue potential. Why? 🤑 Faster resolution time when diagnosing problems 🤑 Opportunities for growth become more visible Check out our process of dissecting data below bit.ly/3OXxCwc
Retention is not the new acquisition.
We’re putting the spotlight on ecommerce entrepreneur @Oddball_Chellen. She’s not just a CTC Sales Specialist … she also founded Oddball Coffee Roasters! Learn more about Chelsea and her brand at oddballcoffee.com
1/ ‘bout a year ago, @TaylorHoliday predicted rough seas for ecommerce sailing in this epic “state of the industry” article + guide: bit.ly/3wvA1aF And now, here we are … staring down some brutal DTC data — at least for the last month YoY.

Taylor Holiday @TaylorHoliday
53K Followers 5K Following Building bridges between marketing and finance. Your CFO's favorite agency. https://t.co/P2SGpbrqS5 DM's open!
Nick Shackelford 🦾 @iamshackelford
67K Followers 2K Following Building https://t.co/3VG4iKDEq7 - https://t.co/B4Dr8iaje2 - https://t.co/JGXGBLcOrs
Aaron Orendorff @AaronOrendorff
37K Followers 986 Following Chief Content Officer @9operators | Fmr. EiC @Shopify, VP Marketing @CommnThreadCo, VP Growth FERMÀT
Cody Plofker @codyplof
61K Followers 2K Following CEO @jonesroadbeauty. I write a weekly newsletter that will make you a better marketer. Sign Up: https://t.co/gG8NCklM27
Andrew Faris @andrewjfaris
18K Followers 1K Following I grow DTC brands profitably and optimize for joy. I teach you how to do the same here: https://t.co/m14cZvk82e.
dennis hegstad @dennishegstad
114K Followers 7K Following i like to build things on the internet. 2x previous SaaS exits (LiveRecover, Orderbump). I post about digital marketing, DTC and memes.
Barry Hott ☄️ @binghott
31K Followers 4K Following Caring waaaay too much about ads since 2008 | https://t.co/bLkLqGde9J 🎓| https://t.co/rkgxbaee9s 🧢/📩| Advising https://t.co/Wghtrf58B0 | More soon...🤫🚧
Cody Wittick @Cody_Wittick
12K Followers 2K Following Co-CEO @kynshipco • Helping founders grow new customer revenue • Follower of Jesus • Proud Husband & Father •
Chris Mikulin @cmikulin
13K Followers 2K Following family • growth marketing • ecommerce • basketball • mountain biking • running • soccer • yo-yoing • ex-agency founder • ex-mechanical engineer
Jeremiah Prummer @JeremiahPrummer
8K Followers 2K Following CEO of @KnoCommerce, @stampedHQ and @get_repeat. Helping DTC brands leverage data for insights and revenue generation.
Jayden @jayden_dummett
1K Followers 133 Following Former Growth Strategist @CommnThreadco Fishing Guide at Los Buzos Resort in Panamá
Sean McGinnis ⛳ �... @seanmcginnis
14K Followers 4K Following E-Commerce operator & advisor. Marketing, team building, and organizational structure. EOS Integrator. Golf. Movies. Motorcycles. Freedom of speech.
Chad Ross @itschadross
8K Followers 1K Following Head of Retention @ Easy Street Brands 🚦 Founder of @dorsalbracelets 🤘 Tweets on ecom, running, marketing, and retention.
Phil Kiel - DTC Creat... @PhilKiel
14K Followers 1K Following Scaling Meta accounts to 6–7 figures/mo 🚀 High performance creative + hands-on media buying 200+ accounts audited 👉 https://t.co/tuClgbnhl3
Ron Shah @obviceo
21K Followers 3K Following Co-Founder & CEO of @my_obvi | $100M+ in Sales | Advisor & Investor in 32+ Brands | SAAS Go To Market Expert | Grab a Time: https://t.co/ROAOHc1vnB
locked in @ChereneAubert
5K Followers 998 Following svp of ecommerce @ILIAbeauty | prev: growth @bobbiebabyco & strategy @commnthreadco | Book time with me here 👉 https://t.co/8tz16tdb2H
Matt Lady @mattlady
6K Followers 6K Following Curating the best DTC & eComm community Posts, Discussions, & News DAILY. Scroll less, Scale more in ~5 mins | Associate Director of eCommerce https://t.co/vQ2J1nppC6
Jesse Pujji @jspujji
180K Followers 10K Following Tweets about building ambitious bootstrapped companies. Exited @ampush. Now building a $1B+ bootstrapped venture studio @GatewayX
Gauraw @Gauraw8134
13 Followers 327 Following
Marta @JamalHarri95825
74 Followers 3K Following
Alba @bins_lily36917
76 Followers 3K Following
Buisa @Buisa9541823
30 Followers 2K Following
Egouxu @Egouxu5682
4 Followers 687 Following
Taibi Djaber @joeecotrip
7 Followers 140 Following
Xoobar @Xoobar100742
25 Followers 1K Following
Arxoqui @Arxoqui085
64 Followers 3K Following
Abdelrhman Musaad @heyabdelrhman
4 Followers 131 Following
Goweeg @Goweeg592
26 Followers 2K Following
Ohaueexrac @Ohaueexrac1498
45 Followers 1K Following
Corey Epstein (e/acc) @Corey_Epstein
1K Followers 681 Following founder + creative, recovering mgmt consultant, ceo @liverecover
Jordan Fry 🪐 @J0RDANFRY
1K Followers 2K Following Scaling 7+ figure brands with Pinterest, Google, & YouTube Ads | Founder, RevAmp | ex-Google, ex-Pinterest | #TusksUp
Dani @danifromacf
7 Followers 129 Following 🤓 Digital Marketing, Data & AI Geek ✨ Building the product I wish I had 8 years ago 🎯 Helping people create better ads
Luslet @LusletpI6v4
3 Followers 485 Following
CEO tesla private DM ... @wesco44786
50 Followers 1K Following I just come to realise since all those while we share, nobody can change for the way he or she cherish the most,but one thing I know karma exist, 100 percent su
Helmi Ben Bechir @Helmi_BB
177 Followers 870 Following Growth Strategist @commnthreadco | Fighting for my life to Blend Marketing and Finance
albert esli @albertesli
9 Followers 131 Following
Mudasser Jamil @Mudasser__Jamil
69 Followers 460 Following Upwork Top-Rated Paid Ads Specialist | Meta (Facebook & Instagram) & Google Ads Expert | E-commerce & Lead Generation
Heartoush @HeartoushIHR
47 Followers 4K Following
AlvaSusan @eFzP571J0e0zq
68 Followers 7K Following
Peter Nicholas @peter33924718
228 Followers 2K Following
Braxton Manley @Braxtonmanley
2K Followers 2K Following Working on a sun tan and a few CPG brands | @braxleybands + @mysticmastic + @plhmedicinals
Esnidier Ruiz @esnidier_r
7 Followers 302 Following Performance & Creative Strategist in DEEPLOOK | Managed over 1M in Adspend | Facebook Ads | Google Ads | Passionate about human psychology
Aspasia @saragai58687208
60 Followers 7K Following
KingInProgress @Krishnaonline24
753 Followers 2K Following All your dreams 🌟 can come true ✨ — if you have the courage 💪 to pursue them 💫
Anthony Lazarus @antlazarus
1K Followers 858 Following Co-Founder & COO 🥜 https://t.co/OCNWm6JmeI & https://t.co/OgUdpOPlD1
Edmond @hataanji74139
89 Followers 7K Following
Mike Rossi @mikerossiii
2K Followers 989 Following Helping 100,000+ ecom merchants reward hundreds of millions shoppers @smilerewards
Suhrit Mamidi @SuhritMamidi10
268 Followers 578 Following Paid Ads & Creative Strategy for DTC brands // Managing $100k+/mo Budgets
Yaniv @Yaivvee
2K Followers 2K Following CR #1864 ranked player 🇺🇸 #89 tournament 🏆 Over 50M+ in DTC sales
Jess @misoraikuk77799
86 Followers 7K Following
Neytheaush @NeytheaushMNHH
119 Followers 5K Following
SheilaWallis @QE36vm612L4ur
68 Followers 7K Following
Product Paige @pa1ge
3K Followers 3K Following Shopify Expert • Product & Growth Marketing • Currently exploring AI for brand building on Shopify
Alex L @alexl1510
48 Followers 823 Following
MirabelleLewis @3dBe0CCW4Ape9
77 Followers 7K Following
Silje Kristine @SiljeKristine_
185 Followers 1K Following Everything is copy and I’m positively bedeviled with meetings etc.
Hunter Durham @huntercdurham
9K Followers 2K Following Back from Bankruptcy | I tweet about babies and business. | Acquired 4 businesses for $3.8M | Christian Husband Father
steeve @steevevakees
3K Followers 3K Following 🇨🇦 | prev: agentic commerce @fermatcommerce, @shopify, @zapier ⚡
Taylor Holiday @TaylorHoliday
53K Followers 5K Following Building bridges between marketing and finance. Your CFO's favorite agency. https://t.co/P2SGpbrqS5 DM's open!
Nick Shackelford 🦾 @iamshackelford
67K Followers 2K Following Building https://t.co/3VG4iKDEq7 - https://t.co/B4Dr8iaje2 - https://t.co/JGXGBLcOrs
Aaron Orendorff @AaronOrendorff
37K Followers 986 Following Chief Content Officer @9operators | Fmr. EiC @Shopify, VP Marketing @CommnThreadCo, VP Growth FERMÀT
Zach Stuck @zachmstuck
63K Followers 944 Following Founded Homestead, a growth marketing agency for 7-9 figure eCommerce stores. Currently building DTC brands.
Cody Plofker @codyplof
61K Followers 2K Following CEO @jonesroadbeauty. I write a weekly newsletter that will make you a better marketer. Sign Up: https://t.co/gG8NCklM27
Andrew Faris @andrewjfaris
18K Followers 1K Following I grow DTC brands profitably and optimize for joy. I teach you how to do the same here: https://t.co/m14cZvk82e.
David Herrmann @herrmanndigital
45K Followers 746 Following Christ Follower First | Dad | Husband | Marketing Nerd | Dodger Fan | Police Chase Enthusiast
dennis hegstad @dennishegstad
114K Followers 7K Following i like to build things on the internet. 2x previous SaaS exits (LiveRecover, Orderbump). I post about digital marketing, DTC and memes.
Eli Weiss @eliweisss
31K Followers 491 Following VP Retention Advocacy @Yotpo. Ex-@jonesroadbeauty and @drinkOLIPOP. NEWSIE: https://t.co/0J5ayusFEG 🗞️
Nate Poulin @digitallynativ
18K Followers 1K Following VP Category Management, $HIMS | Frmly @monicaandandy_🐘 @theblacktux 🕴 @outdoorvoices 🧢 @bonobos 👖 @michaelkors 👜 | Views Are Mine
Ash @ashvinmelwani
42K Followers 973 Following Co-Founder & CMO of Obvi | Surpassed $100M+ in 5 Years | Managed $100M+ on Paid Ads | Talk To Me on Mentorpass https://t.co/0fQP0VyAWy
Barry Hott ☄️ @binghott
31K Followers 4K Following Caring waaaay too much about ads since 2008 | https://t.co/bLkLqGde9J 🎓| https://t.co/rkgxbaee9s 🧢/📩| Advising https://t.co/Wghtrf58B0 | More soon...🤫🚧
Harley Finkelstein @harleyf
119K Followers 800 Following Entrepreneur // @Shopify President // @BigShotPodcast Creator
Cody Wittick @Cody_Wittick
12K Followers 2K Following Co-CEO @kynshipco • Helping founders grow new customer revenue • Follower of Jesus • Proud Husband & Father •
Jacob Sappington 📬 @jsappington
11K Followers 1K Following Sharing ideas that help DTC brands grow their retention channels | Director of Strategy at https://t.co/yujeZN4CoK
Phillip Jackson @philwinkle
12K Followers 2K Following Commerce is Culture | Co-founder of @futurecommerce. "LORE" — our newest hardcover print book available now 👇
Val Geisler @lovevalgeisler
18K Followers 3K Following extroverted introvert | customer and lifecycle marketing at @digioh | ex @klaviyo @byheartbaby | #emailgeek 💌 🖤🏳️🌈she/her
Taylor 🍕 @TaylorSicard
17K Followers 3K Following CoFounder of @getuptimeapp / WIN Brands Group + Advisor + Investor (Consumer/Commerce/Retail Tech) // Former: @Shopify #T1D
Jon Kalis @jonkalis
644 Followers 592 Following Growth Strategist @CommnThreadCo, Co-Founder of Eight Gates Studio. I talk about startups, growth, product, and fitness
Michael S. Kim @Mike_kim714
206K Followers 373 Following CAL Golden Bear and now professional golfer on the PGA TOUR with one victory at the 2018 John Deere classic and one win at 2025 FedEx French Open
Jordan Fry 🪐 @J0RDANFRY
1K Followers 2K Following Scaling 7+ figure brands with Pinterest, Google, & YouTube Ads | Founder, RevAmp | ex-Google, ex-Pinterest | #TusksUp
Ron Klos @PGASplits101
36K Followers 795 Following ⛳ PGA Tour Data Analyst @BetspertsGolf | Creator of the fully customizable PGA Tour database "The Rabbit Hole" | Romans 8:28 | #GoBlue
Scott Bouska @sbouska2
3K Followers 227 Following Founder & CEO, @FieldVisionMi | Experienced Sports Data, Tech & Consumer Products leader | Former @NFL Agent | Former VP @Nike | Podcaster, @BroStormSports
Ben Holfeld @BenHolfeld
96K Followers 46K Following Born in Germany; Now in SF, CA, USA! An AI Architect. PM & Consulting. SF AI Studio. Building with OpenAI/MS/xAI/Google/Nvidia e/acc /dd Disclaimer below.
Jacob Posel @jacob_posel
20K Followers 824 Following Increasing economic activity with tokens | Helped build AI products at @GoogleLabs @CommnThreadCo
Kbatalla @Kbatallaa
6 Followers 160 Following
Jon Feldman @jonsfeldman
362 Followers 546 Following E-commerce founder. Passionate about products, marketing, and pizza.
Daniel Pearson @danielpearson
10K Followers 415 Following I grow plants, people, and companies. co-founder @growwithbamboo
Arnas Zenkus @ArnasZen
17 Followers 234 Following growth | media buying | creative helping to build and grow brands | head of growth @burgaofficial
Jeff Buettin @jeffbuettin
7K Followers 4K Following Co-founder & CEO @notchteam - Hiring and recruiting tech talent simplified for global teams 🚀 prev @deel
Andrew Petcash @AndrewPetcash
106K Followers 682 Following Sports, Business, Investing | @ProfluenceCo
Jordan Rogers @JordanRogers26
4K Followers 1K Following Sports Marketing Speaker & Consultant, ex-Nike • ex-junkie
Ryan @theCGCguy
113 Followers 367 Following 🚀 Founder @Bonafidio | 🌐 President @AbyssalDigital | Ditch the actors and embrace customer-generated content #NoMoreFakeUGC
puff johnson @leoulzh
690 Followers 1K Following Building a business. Thoughts on e-commerce, software, finance, football. Prev @ilovepopsmith @Highspot
Reed Sutton @reedsutton
195 Followers 376 Following co-founder https://t.co/DFRYUu7tEn. https://t.co/IEnpprskB5 Topics I’m here for - DTC, Soccer (Union), NBA (76ers), NFL (Giants), Battletech
Eckler ✦ @daniel_eckler
44K Followers 2K Following Founder @Spacecadet ✦ Investing in Spacecadets ✦ Marketing their Moonshots
Harry Stebbings @HarryStebbings
299K Followers 366 Following 🎤 @twentyminutevc, 🏦 @20vcfund, @projecteurope_😇 @perplexity_ai @linear @fyxerai @cognition @lovable_dev @airwallex @mercor_ai @getcaptionsapp
Ryan Rouse @MaalkMan
3K Followers 631 Following President @ MALK Organics | Previously, Co-Founder & CMO @ Factor_, CEO @ Highkey
Andrew Lokenauth | Th... @FluentInFinance
412K Followers 214 Following I write https://t.co/mkgnr1CIZf for 100,000+. Follow to get smarter with money, investing and the economy. 20yrs in finance, trusted by 3 million followers.
travis @teabeeshell
740 Followers 548 Following Founder of https://t.co/vbuL8Gptw3, sharing ideas about #GoogleAds and #SEO. Thinker, writer, bread-maker, husband, & dad.
Lou Stagner (Golf Sta... @LouStagner
198K Followers 1K Following Performance Coach, @ArccosGolf (DATALOU15 saves 15%), @Titleist Ambassador, @HackItOutGolf, @StrackaLine (DATALOU15 saves 15%), @PrincetonGolf
Colby Flood @Colby__Flood
2K Followers 4K Following Growth Marketing for eCommerce & eComm SaaS Companies | Founder @ Brighter Click
Roman Khan - Founder ... @RomanEcom
13K Followers 1K Following I buy & operate DTC brands (@rayconglobal, @linjerco etc). I bootstrapped myself to 9 figures of revenue profitably.
Kyle Peters @_kylepeters
1K Followers 2K Following Sr. Director of Emerging Brands @ Jack Links | CPG Advisor | The Alex Rabbe Foundation | 2x Founder | Philly sports guy
Yarden Shaked @YardenShaked
4K Followers 516 Following Co-founder & CEO of @varos_com | @ycombinator S21 | Building the data sharing platform to compare business KPIs to your peers
Cory Dobbin @CoryDobbin
13K Followers 905 Following Scaling brands with profitable programmatic ads @othersideads | Over $500M in ad spend managed | Techno Futurist & AI Enthusiast
andrew jennings @andrewjenningsx
17K Followers 910 Following Building, scaling, and investing in consumer brands since 2012. @edition3_ | Advisor: @dukeanddexter @larssonjennings @meet_tie
Kevin Chen @KFC_KevinChen
552 Followers 1K Following I sell hair growth helmets ⛑ | CEO/Co-Founder @irestorelaser
Rikin @rikin311
1K Followers 2K Following I help startups build gorgeous sites with great SEO https://t.co/coZ3NXiqSy. I'm building the next gen of contract mgmt with https://t.co/RXZvkqZNvK.
Brian Sakansky @BrianSakansky
554 Followers 1K Following growth strategy manager @CommnThreadCo. growing 8/9 figure DTC brands. co-founder @getkuppy. posting about ecomm & strategy (mostly).
Ben Sharf @BenSharf
3K Followers 974 Following 👨🏽💻 Building Shopify stores @getplatter 🎙️ Interviewing interesting people @turningpropod 🎥 First YouTube Video Live https://t.co/m2DwfGl3cA
Jacques Spitzer @JacquesDrop
3K Followers 863 Following CEO of Raindrop (https://t.co/STUWBHei4Q), 4x Emmy®️Winner, Host of “Marketing People Love,” Husband & Father, Tweets about business, marketing & silly jokes.
Logan Chierotti @LoganChierotti
6K Followers 864 Following Co-Founder @Physiciansch the #1 probiotic brand in the US. I can’t spell or use proper grammar.
Chad Carleton 🪄�... @ChadCarleton
13K Followers 1K Following Servant, Nerd, Operator... Scaled ecomm to $50mm/yr, now a 3PL - The Good Company - 2mm 📦/year. Never too busy. Very lucky. Building in the Midwest.
Josh White @josh_mwhite
1K Followers 3K Following Dad, family man & outdoorsman The joy of living is his who has the heart to demand it
isaac @theisaacmed
20K Followers 1K Following I create viral brands. 1B Views/Mo. @minikatanastore - 30m+ Subs + Many More
Scott Anderson @GrowWithScott
126 Followers 202 Following GM @patternbrands | ex growth lead @therabody | @liverpool supporter 🔴