WhyAxis Strategy @whyaxisstrategy
Success is our Why. A different kind of strategic consultancy. Real people helping companies and brands navigate from "what is" to "what could be." whyaxisstrategy.com Raleigh NC/Hybrid Joined May 2024-
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Data doesn't tell you what people think. Or why they think it. Data tells you what they did. The hard part's next.
Stakeholders aren’t your customers, they’re community assets. How do you prioritize engagement?
Do you know? Or do you think you know? Read more at link in bio.
It doesn’t matter how fast you’re going if you’re headed in the wrong direction. trib.al/uOMjzky
AI revolutionized how we collect consumer data, but Collin Joseph argues most of us are still missing the point. Do you agree? adweek.it/3Y8fbu4 via @Adweek
RTDs' rise in the spirits landscape eerily parallels craft beers’ rattling of Big Beer. But what Big Beer didn’t understand then was the market share they lost were audiences searching for something different. Here's what RTDs need to know now📍 bit.ly/3NoFJCy
As a DMO, you rely on your stakeholder community, knowing that they hold the key to visitor satisfaction. We’ve put together a webinar to share some best practices for DMOs interested in empowering their stakeholder communities. Register below. bit.ly/dmo-register
If it took us this long to realize that plants can see our J.Crew, how much are we missing in other areas like AI or even human behavior? Some more thoughts ➡️ bit.ly/PlantsToAI
We are challenged with what qualifies as sentient intelligence as we assure ourselves that we understand artificial intelligence. Each century forward we meet “of course, it was obvious” discoveries making the past look quaint. But perhaps our ancient family knew all along?
Maslow died in 1970, but he still knows more about why people buy than you do whyaxisstrategy.com/blog/maslow-di…
Success stems from asking the right questions. See how we think. Link in bio.
New ideas are risky, but entrepreneurs win by putting them into action. trib.al/XeDE6EE
"Authenticity and transparency." Advice that's going to be echoed over and over in the transition of strategizing for the new generations.
How To Make Gen Z Stop Scrolling And Pay Attention trib.al/upTxHWc
Marketing Dive points to a "resurgence in brand building" for the top successes in marketing this year. Building your brand is always the best way to back yourself.
As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. marketingdive.com/news/marketing…
Insightful article linked in our latest blog post on Jennifer Brace's strategy of planning for "at least 4 futures at once" thecurrent.com/ford-chief-fut…
Futureproof strategies bend, don't break. whyaxisstrategy.com/blog/futurepro…
It's more than nostalgia, Gen-Z and others "have a legitimate reason for wanting to go back to flip phones: social media addiction." Something to keep an eye on. bit.ly/3KVmYW3
What started out as a conversation with our resident apprentice Georgie about the merits of brands supporting Pride Month, turned into a more meaningful dialogue about brand strategy. Read about it here: bit.ly/4b7aB3I #strategy #agency #brandstrategy
If you don't believe in the power of marketing, the rest doesn't matter.
5 Mistakes to avoid when marketing your B2B business. @yec trib.al/jYJhA3j
I guess now we're official. bit.ly/44BvBOn
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