Gareth @ContentStylist

Escaped teaching to become a writer | I help you write Words That Win to boost conversions and grow | 60+ brands helped over 13+ years London, UK / Budapest, HU Joined March 2012

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Gareth @ContentStylist

2 years ago

You become a powerful writer when you master using templates to your advantage.

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Gareth @ContentStylist

2 years ago

Make your words inspire.

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Gareth @ContentStylist

2 years ago

The biggest copywriting mistake when creating a website: Writing "Welcome to my site" in the hero section.

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Gareth @ContentStylist

2 years ago

You don't need a thesaurus. You don't need ChatGPT. You need your ideas, beliefs, and a spell-checker.

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1 way to improve your copywriting (ethically): 𝗔𝘃𝗼𝗶𝗱 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗱𝗿𝗶𝘃𝗲𝗻 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲. Instead, use rational, data-driven messaging to highlight your skills and expertise. Rationality beats emotional persuasion.

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Gareth @ContentStylist

2 years ago

Took a week off X. Because: life. Highly recommend it.

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Gareth @ContentStylist

2 years ago

Stop trying to write like someone else. Start writing like you.

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Gareth @ContentStylist

2 years ago

Fear is a fog that fades away when you face it head-on.

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Gareth @ContentStylist

2 years ago

Many people worry that they have nothing interesting to say. The truth is... You just have to be relatable. It's better than exciting.

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Gareth @ContentStylist

2 years ago

Don't lie or exaggerate in your copy. Let the truth shine.

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Gareth @ContentStylist

2 years ago

In 2013, I received the greatest compliment a freelancer can get. A friend of my client hired me. Here's how I did it (without being an experienced writer): - Showed a genuine interest in my client's business, - always delivered more than promised, - completed tasks WAY before…

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Gareth @ContentStylist

2 years ago

You’re not the hero in your story. Your audience is.

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Gareth @ContentStylist

2 years ago

Most people like to say how great they are. The best people let others do it for them.

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Gareth @ContentStylist

2 years ago

One of my biggest mistakes as a copywriter was overlooking the power of complementary skills. Instead of more frameworks, I should have been learning: - Psychology - Research skills - Time management Find and learn other skills that give you an edge.

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Gareth @ContentStylist

2 years ago

As a teacher, I used frameworks to plan all my lessons. They never got boring. Or repetitive. The secret? (it works for writing too) Don’t be scared to add your own twist.