Harpal Singh @CustomIntent
Scaling DTC Beauty & Wellness brands with Search. mail.blimpp.com/subscribe London, England Joined December 2018-
Tweets1K
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Followers315
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Following204
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Likes689
Q4 is just around the corner. In-stream CPMs up 80% vs. Aug 1 - 15 Search CPCs up 60% vs. Aug 1 - 15 Custom Intent audiences up >100% Amazon back across everything Retailers discounting hard Short term noise.
Google I really need a feature where it shows me where in my 9 minute YouTube ad the distribution of click actions that took place. “CTR” just isn’t cutting it.
Unlikely source, but There Will Be Blood (2007) contains quite possibly one of the greatest sales hooks of all time in one of the opening scenes. Disarms skeptiscm. Creates genuine urgent scarcity. Presents a common enemy (speculators). Absolute cinema. We're currently…
Building an edTech business from scratch and must say, they were right about that reddit link juice.
We don't write our own ads, Reddit does. We built a tool that scrapes Reddit and auto-generates YouTube ad hooks based on the most emotionally charged skincare discussions. - The Reddit Gold Mine: r/SkincareAddiction, r/30PlusSkinCare, r/AsianBeauty - 127 subreddits total.…
Sadly for a lot of Google maxi’s they’ll be left behind in an era where media buying was simply keywords and ads. Now it’s data extraction and creative execution.
Negotiated with an influencer (sub 100k followers) who has done some substantial numbers with us since 2021 to use her likeness in video and static ad assets, for a sum of around $5,000. Image rights for micro influencers is a thing in 2025.
AI Max is just DSA with better PR.
If I were @UltrahumanHQ and my No.1 competitor (@ouraring) had their own subreddit, I'd be scraping daily for weaknesses we could exploit. I'd then use that to refine our own messaging, starting with brand search.
Looks like they’re back.
Is there anyone making money from GDN in 2025 other than scam sites and publishers?
Ripe for disruption. Over-subscribed schools, not enough 1:1 support, learning challenges not diagnosed early enough, not enough focus on exam technique, the list goes on..
Ripe for disruption. Over-subscribed schools, not enough 1:1 support, learning challenges not diagnosed early enough, not enough focus on exam technique, the list goes on..
Identify your top 1% influencers across paid assets. Negotiate for image rights, not asset production. Pay pennies on the dollar before DTC catches up in 2026/7. TML
Even with Broad targeting, YouTube is working great for us in 2025. Our best performing ads on YouTube last 30d: - Mom pooch - Crow’s feet - Sunken jowls Create a great asset that directly appeals to the 1%. The algo will do the rest.
It's all buddy-buddy with Google AMs til the next QBR, about 10 mins before the client shows up. 11 hour flight to the States just to get butchered on 'Recommendation Score'... #bestofenemies #GMLinvitationrevoked
Performance Max is the greatest marketing misnomer since the Skoda Rapid. Google are the absolute masters of great-sounding names for shit products.
Demand Gen traffic quality seems to have fallen off a cliff in August. After best ever results in Q2 across 7 brands July and early August seems to have really stagnated. Mainly seeing the drop-off in statics, but also video too in some instances. Something changed?
YT funnel of the day: Channel subscriptions - Put all your best TOF assets into a campaign targeting Shorts inventory - Campaign objective: YT engagements - Start with $50-$100 per day - Publish long-form organic videos to your channel subscribers - Measure follow-on views,…
It’s genuinely a bit mad that Apple is suppressing sound quality of non-Apple headphones to make their own products more desirable for Apple users. Makes you think what else they’re suppressing within other business units…
Fluff metrics that shouldn’t be on any sensible report: - Impressions - Earned media value - Follower count - Email list size - Website visits If it can’t explain cash, cost, or customer outcome, it’s probably fluff. Best case, these are just noise. Worst case they can lead…
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