WARC Data @WARCData
We have moved to @warceditors. Follow us there for the latest from WARC Data and more. warc.com/data London Joined May 2011-
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Happy New Year! We hope everyone's 2019 is off to a great start. As a reminder, please follow us at @WARCEditors for the latest data, charts, and benchmarks to help you plan your advertising and media investment. . We will discontinue all use from this handle after this week.
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WARC's 2019 Marketer's Toolkit includes data from a survey of 800+ senior marketers on the priorities they'll be spending their time and budget on next year. Follow @WARCEditors for a sample report and more updates.
WARC's Marketer's Toolkit 2019 is here! Head over to @WARCEditors to see the priorities, and challenges, facing brands in the year ahead.
New year, new WARC! Well, sort of. In 2019 we will start tweeting solely from @WARCEditors. Follow us there for the latest evidence, expertise, and guidance on how to make your marketing more effective.
#Facebook, #Amazon, #Apple, #Netflix and #Google spent $1.5 billion on US TV #advertising last year That's nearly triple the level seen in 2011 Read more here: bit.ly/2rkhr2u
WARC Data retweeted
- @risj_oxford study @WARCData - More than one-quarter of adults in Europe have listened to a podcast in the last month warc.com/content/paywal…
WARC Data retweeted
Canadian search to reach one-quarter of total ad spend according to @WARCData ow.ly/ofqA30mRslT
If #Netflix introduced #ads, one-quarter of American subscribers might leave But this number falls if #subscription fees are reduced Read more here: bit.ly/2PiZzPb
WARC Data retweeted
The December edition of #Admap is here. Lena Roland, Managing Editor of WARC Knowledge introduces this month's theme: #driversofchange in 2019, which examines 5 #consumertrends that will affect marketing this upcoming year - bit.ly/2DWG8tf
Digital is expected to account for the entirety of OOH growth in the coming years #DOOH bit.ly/2Sgj10v
WARC Data retweeted
[NEW] Key stats on digital out-of-home advertising (DOOH), in WARC's November Global Ad Trends report: bit.ly/2ztlm1e #advertising #marketing #DOOH
It's #BlackFriday today, but #PrimeDay was more valuable for #Amazon by 8.7% Read more here: bit.ly/2zttLRA
WARC Data retweeted
Amazon opens consumer data to UK publishers warc.com/newsandopinion… via @WARCEditors
#GDPR meant there were 3.4% less trackers per page News sites were hit the most, losing 7.5% of trackers Read more here: bit.ly/2ThwE0N
WARC Data retweeted
WARC’s second #MENAstrategy report takes a deeper look at the MENA region’s best #campaigns and 4 #trends that show #strategy is changing in #MENA - bit.ly/2zR7opp
#Brand knowledge and cost efficiencies are the most widely reported benefits of in-house #marketing agencies Read more here: bit.ly/2FnISlD
WARC Data retweeted
Strong growth figures in latest UK AA/WARC Expenditure Report - a real testament to the world class creative talent in our industry. Next 12 months a vital time as we continue to build trust, digitise & evolve #adspendQ218
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