Matthew Rehurek @__rehurek
Actively acquiring and scaling $5-20m eComm brands | Former: Private Equity, @BainAlerts and @FollowFRWD thehedgehogcompany.com Joined October 2021-
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Frank Slootman really is the business version of a Navy Seal. And when a CEOs retirement prompts a $17 billion loss in market cap, it's worth understanding. I reread his original 2018 Amp It Up essay & these were my favorite passages:
Brand marketing and channel expansion continue to be buzzwords in consumer. The issue is brands that haven’t started investing in these are the same brands in a cash position that can’t support delayed ROI initiatives. With capital markets tight, it’s a tough challenge to solve.
Deckers, the $17.5B market cap footwear platform, may be the best consumer investor of the last two decades: - Buys Ugg in 1995 for $15m, now $1.9B in revenue - Buys Teva in 2002 for $60m, now $200m in revenue - Buys Hoka in 2012 for $1m, now $1.3B in revenue
The 3 critical paragraphs from Daniel Ek's Spotify layoff email 1) This seems abrupt b/c our earnings were good. But our cost structure is broken 2) Our cost structure was from when money was free. That era is over 3) No more "work around the work" Honest, direct, no bullshit
In 2021, Hut Group $THG, an aggregator running scores of brands across multiple categories, was charging on the LSE at a $11.5B market cap: $2.7B in revenue, $160m in EBITDA, $130m net loss. It was a noteworthy comp for $12B of aggregator funding.
.@ShaanVP said on MFM one of the biggest opportunities he sees right now is taking over "wounded unicorns". Here's why I don't think it'll actually materialize in a big way: Incentives.
.@jeremygiffon on @InvestLikeBest talked about the opportunity to broker misaligned incentives between VCs and management teams in non-venture growth outcomes, i.e. VCs have mentally written off due to need for power law returns, and founders have due to heavy liq pref.
.@kelceylehrich said recently on a podcast, a couple of years ago they bought two brands: 1. Distressed emergency food brand they had to rebuild from ground up but got for pennies 2. Growing, profitable brand on a reasonable EBITDA multiple The first has massively outperformed.
The new PBS Frontline documentary, “Age of Easy Money” is well worth the watch Came out a few days ago youtu.be/EpMLAQbSYAw
There is a crisis in small-market (< $5M rev) DTC brands. They're default zombie, but they don't know it yet.
Friend has a subscription supplements business, ~$1.5M in revenue, profitable, looking to exit on a market EBITDA + inventory multiple. DM for details.
Winc DTC wine club: - raised $50M in VC, incl tier one firm Bessemer - raised $5M in crowdfund in two years ago - raised $20M in IPO at $200M market cap a year ago - TTM revenue of $60M Files for BK. Super tough sledding.
Markets and consumer sentiment are so volatile, even at scale. Made was doing $500M of revenue, valued at $900M, and just went BK with IP selling for $3M. Touch of Modern doing $120M of revenue, went through BK-lite with assets and IP selling for $7M.
"We want to be the next Ikea"... Made. com went from a billion dollar IPO to bankrupt in less than 18 months. What happened? And is this the canary for Covid Boom DTC companies? Lets unpack the story of how Made. com MADE US ALL BROKE Welcome to Sean's Saturday School :)
Thinking about buying a $1m+ business? I have a 30-step roadmap that gets you: 1. Quality Diligence (QoE and tax) 2. full stack accounting setup post close 3. reporting and value add strategies 4. Tax Planning RT this if you want a copy (must be following so I can DM)
Is ButcherBox the most underrated eCom DTC success story of the last 5 years?
The value of a financial model is not knowing what future earnings will be (you never do). The value is in: - Understanding the drivers of the business - Understanding risks - Understanding where your attention should be Think big

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