Asa Hiken @asabhiken
tech reporter @adage Brooklyn, NY Joined September 2013-
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Honored to talk about my performance on Severance here 🙏
“About 80% of my creator friends are done [with Web3],” said Coco, a well-known NFT artist and founding member of the digital art collective Stardust Society. ow.ly/ihhr50N9FgE
QR codes, like the one seen in that #SuperBowl ad from Web3 gaming company Limit Break, aren't going away anytime soon, as @asabhiken reports: adage.com/article/specia…
“Boring is not bad”: crypto brands shake up their marketing post-FTX. New taglines for Coinbase (“Ignore the noise. Keep building.”), eToro (“Originality is overrated”), Bittrex (“Here today. Here tomorrow.”) OKX also cancelled an SB ad, h/t @asabhiken wsj.com/articles/crypt…
The fact that OKX was actually considering casting Jonah Hill as SBF in a Super Bowl ad, and now we'll never get to experience that, is one of the more poignant losses of the FTX collapse adage.com/article/specia…
Ad Age's Web3 Marketing Trailblazers is picking up momentum. A first of its kind for our publication, and we are scouring all brands, startups and ad agencies for the builders who are toiling away here. adage.com/article/digita…
In a rare spat among industry trade groups, CEOs of the ANA and 4A’s issued a statement today criticizing IAB CEO David Cohen for his tone, wording and some of the substance of a speech he made against privacy-focused critics of the digital media industry. ow.ly/KmLY50MFKpM
We are LIVE on @SXMMarketing with @adage's @asabhiken talking about Marketing News of the week including M&M’s ‘spokescandies’ controversy, what brands need to know about #GenerativeAI & #ChatGPT, #Metaverse Marketing and more! ☎️OPEN CALLS! 844-942-7866☎️
Looks like content farms are using AI-generated images in their ads...and not checking for terrifying discontinuity? Saw these melting grandparents on the side of a crypto news site
I heard the place is overrated….cloudy
Assuming Marszalek is telling the truth (which was not the case last summer), this would put Crypto.com’s current headcount at about half (little more than 2500) of what it was 8 months ago
Assuming Marszalek is telling the truth (which was not the case last summer), this would put Crypto.com’s current headcount at about half (little more than 2500) of what it was 8 months ago
One of the funniest videos of 2022 hands down 😂
From "Just Chew It" to "Just Sue It" to "Just Redo It." it's been a wild year for an 'Unverified' #RTFKT Creator 🤣 Shoutout to @adage & @asabhiken for naming @McRTFKTs #1 of '22, ur always welcome at the home of the Hypemeal. and watch out for '23 cause we're cookin. 🍔🍟🚀
So how did FTX pay for that Super Bowl ad and stadium deal? Illegally. With customer funds, according to the CFTC lawsuit. via @asabhiken adage.com/article/digita…
In its lawsuit, CFTC accused FTX of using commingled funds to finance its marketing, including the Larry David Super Bowl ad I guess we now know how FTX managed to spend so lavishly on advertising: stolen money adage.com/article/digita…
Ad agencies now face implication in crypto's consumer trust problem And there's precedent: in 2017, the FTC filed charges against agency Synergixx for creating deceptive dietary ads w/ spokespeople who had no expertise in the subject... Sound familiar? adage.com/article/digita…
Nah
This is simp behavior
One tidbit that flew under the radar in SBF's DealBook interview: He called their marketing efforts "bullshit" and "unimpactful" adage.com/article/digita…
Marty Swant @martyswant
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10 Followers 113 FollowingMarty Swant @martyswant
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Jokic forgot about going home huh? 🤣
Eric Adams: The air quality in New York is worse than New Delhi. But here in New York, we got swag. We go to the new deli down the street and order a chopped cheese. [looking up] Y’all notice the sky is orange? There’s ghosts here. Theyre in my house
easily one of the funniest things to come out of the app, someone posted it on tumblr lmfao
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obsessed with this reaction. Sharon saw my quaint little sketch and said “A great civilization is not conquered from without until it has destroyed itself from within. Countrymen, shall we welcome death with a cold embrace as if she were a lover?? HARK Vesuvius is erupting.”
Please, I beg, someone tell me that this is not what our society has been reduced to. Even more so, please tell me that these people don't vote. Asking for a worried country.
It's me guys... I'm new Bond.
James Bond fans can expect a relatively unknown male in his 30s to take over the 007 role. bit.ly/413hkrc
The gap between how privacy advocates see the world and how regular people do is incredibly vast. People are going to give Panera their biometric data for discounts on sandwiches. cbsnews.com/news/panera-am…
new guy i just made up
Caroline didn't tell us that her boyfriend is... 6 feet tall 😳
this years’s roundtable was so wholesome!!😭 😭 😭
MrBeast Re-Blinds 1,000 People bit.ly/3LcBo5m
Friday March 10,2023 #Chicago … 35 Degree Air /36 Degree Water #GreatLakeJumper … 1000 days since June 13,2020 when I was hungover & miserable & wife told me to go “jump in the lake” @ChefKarmaFarmer #1000days @hodakotb @InsideEdition @nytimes @APNews @BlockClubCHI @WGNNews
Our Head of Web3 Investment, Jeremy Cohen, sat down with @asabhiken to talk about creators in the NFT marketplace. Read the full article from @adage here: ow.ly/9ftZ50NchLS #LionLeadership #NFT #Web3
46 years to the day…on May 8th @deadandcompany will perform a special benefit concert at Barton Hall in Ithaca, New York. Proceeds from #Cornell23 will benefit @MusiCares & @Cornell University’s 2030 Project.