Irrational Agency @beirrational
Irrational Agency is a team of behavioral researchers uncovering personal narratives that drive non-conscious buying behaviors to enhance CX and increase brand irrationalagency.com London & Amsterdam Joined March 2012-
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Behavioural science works best at breaking down unconscious barriers. We helped UKTV do just that with their channel Alibi and gave them the best viewing figures in 10 years. Find out more in our case study presentation with UKTV... hubs.ly/Q02t0pTc0
Inflation may technically be falling, but the last few years have taken a toll on many consumers. As a brand how can you remain need-to-have when belts are tightened? We share own proprietary research and what that could mean for your pricing strategies hubs.ly/Q02sVHKf0
Whether you think it's an age old problem or a new phenomenon, the say-do gap needs to be considered in any research project. Behavioural science is here to help. Here we demonstrate how to apply it to a number of traditional methods to close that gap. hubs.ly/Q02sTKnm0
We've recently been working with a giant international fast casual chain using behavioural science to elevate their employee research methods, and help create work place policy that puts the employee first. Find out more here: hubs.ly/Q02sTB8s0
Challenges commissioning research in your organisation? There are many internal challenges in getting a new project started & we have the answer to the 10 most common! Download our guide today & if the answer to your challenge isn't included get in touch! hubs.ly/Q02szTBb0
The next FCA Consumer Duty regulation deadline is less than 3 months away! But we have everything you need to hit that deadline! hubs.ly/Q02rwGKx0
Want to know how we helped Mondelez find opportunities in new categories using behavioural science? Watch our full video case study here: hubs.ly/Q02p-GQs0
UKTV partnered with us to venture into uncharted territory, seeking the “why” behind shifting brand sentiment. We received the Mediatel Media Research Awards 2023. Find out how we did it: hubs.ly/Q01QJ1td0 #irrationalagency #newmr #consumerbehavior #consumerinsights
The second deadline for the FCA Consumer Duty regulations are getting close! We've collected all our digital and video guides for the regulations here. Get it right first time! hubs.ly/Q02p-G6y0
Tune in to this episode of The Brain and Brand Show where our Co-Founder and leader, @leighblue discusses the science behind price perception and how to use that knowledge to drive growth in sales. hubs.ly/Q01NlHVR0 #irrationalagency #mrx #cx #consumerreseearch
Still time to reserve your place for tomorrow's webinar! hubs.ly/Q02lMryZ0
Want to get better cut through with your stakeholders? Check out our recent presentation on selling insights internally and discover the behavioural techniques you can use to promote the value of your insights. hubs.ly/Q02lP2K20
Want to generate insights from employee research that can really uncover your employees true and unconscious feelings toward work? There's still time to reserve your place to discover how you can use behavioural science to get closer to your employees hubs.ly/Q02lMlyr0
Narrative research is particularly valuable when questions based in previous experience won't work. That's why Mondelez partnered with us to identify opportunities new categories. Check out our recent forum presentation about the project here: hubs.ly/Q02lMpv20
Concerns about anonymity and doubts anyone is really listening, mean 1/5 of employees lie on employee satisfaction surveys! Find out how you can use behavioural science to build successful employee experience strategies! #HR #employeesatisfaction hubs.ly/Q02l3-gr0
Applying behavioural science to traditional methods can help you bridge the gap between claimed and actual behaviour, and generate more actionable insights. Brand tracking, segmentation, focus groups, and much more! Our new guide has you covered hubs.ly/Q02kHyMs0
Having difficulty selling the value of new research in your business? Download our new guide to countering the 10 most common challenges you'll get from your stakeholders. hubs.ly/Q02kHnH40
Only a couple of days left to sign up for our first Narrative Research Forum! Join our panel of global experts from @BakamoSocial, Threadline, and @MDLZ as we discuss how narrative research can get you deeper and more actionable insights hubs.ly/Q02jPJYV0
Want insights that can close the say do gap and give you more actionable insights? You still have 24 hours to sign up for our webinar where we share how behavioural science can enhance a number of methods, from brand trackers to focus groups! hubs.ly/Q02hcy6R0
Dilip Soman 🇨🇦 @dilipsoman
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See you next week at @Greenbook's #IIEX Europe - drop by our recharge station to charge your phone (or social) battery. Catch you there! #mrx
Ana Fernandez, Mondelēz and Jenny Lindsay on stage presenting: Finding the North Star of Your Brand: The Evolution of Philadelphia From Product-led to a Purpose-led Brand If you want to know more, chat with Jenny or Ana, or email [email protected] #brandstrategy #mrx #iiex
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800+ attendees! Wow! For our 10th anniversary of #IIeX, it looks like we are just getting started! Thanks to the entire #mrx industry for supporting #innovation in #marketresearch lnkd.in/gN843PTv
We will be covering the IIEX conference in Amsterdam for the next two days #iiex
I assumed that no tables and chairs at lunch was a healthy nudge to stop us eating too much #mrslive #BehaviouralScience
@TweetMRS @beirrational @gamesys Congratulations! @beirrational and @gamesys
That feeling when you open your favorite newsletter from the @nytimes to read about their 8 favorite books of 2021 and find your book at the top of the list 🤯nyti.ms/3pneaNw
Control payment—research on what people are willing to pay to have a tempting item of food *not* placed in front of them for 30 minutes (WTP is higher for more tempting food, when under stress, or when there’s an incentive not to eat): buff.ly/3mHNreG HT @beirrational
@mimimcgann @stepheniscowboy 🎶Bite you in half in America Sinking your raft in America You can die last in America (If you swim fast in America)🎶
@rshotton Couldn't this also mean that lighter beer is more available?
I’ve heard this argument a lot (failed replication = regression towards mean, therefore not a a problem). But regression towards mean only happens when there’s selection for extreme scores (effect sizes, or significance). Seems like restating the problem, not explaining it away?