Caleb Kramer @calebkramer

Brand experience strategist ∙ Ex-AKQA, Vice, et al ∙ Exploring the next economy ∙ Design x tech x biz ∙ Currently LA-based ∙ 🇺🇸 born, 🇹🇼 raised linktr.ee/calebkramer Los Angeles, CA Joined April 2008

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Caleb Kramer @calebkramer

6 days ago

Apple's new Sleep Score is being put to the test. According to @QuantifiedRob, it has more in common with Oura than Whoop.

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Caleb Kramer @calebkramer

2 weeks ago

Where dreams meet reality via @CJSlattery @VictoriaFutures

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Blue Bottle just dropped an ultra-premium coffee from Alishan, Taiwan, better known for the "champagne of tea." I’ll be in the area this November, apparently this farm is super private but hoping to find one like it.

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Caleb Kramer @calebkramer

3 weeks ago

If you're into cycling, design, retail, etc. @maap_cc is opening its first US store in Venice tomorrow. Looks like a worthy addition to the neighborhood. Hopefully it can bring some energy to that part of Abbot Kinney.

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Caleb Kramer @calebkramer

4 weeks ago

If there’s one good thing to come out of Burning Man each year, it’s @ISO50’s annual Sunrise mix.

TYCHO : ISO50 @ISO50

4 weeks ago

If there’s one good thing to come out of Burning Man each year, it’s @ISO50’s annual Sunrise mix.

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Caleb Kramer @calebkramer

a month ago

This is a clever reframe by @eightsleep. Staying cool is a much more mainstream benefit than a small bump in sleep score.

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Caleb Kramer @calebkramer

a month ago

Apple is promoting Severance so much that I'm starting to think they are Lumon.

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Caleb Kramer @calebkramer

2 months ago

There are local businesses that fully rebrand every few years to keep that "newly opened" effect. It might be the only way to approach cursed locations like this. via @americanamemes

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Caleb Kramer @calebkramer

2 months ago

These artist-wrapped Waymos are starting to show up around West LA. They're clearly trying to avoid the dystopian tech vibe by humanizing their vehicles. It's a nice start. But to succeed, they'll need to go beyond cosmetics.

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Caleb Kramer @calebkramer

2 months ago

Forget Van Westendorp. Buck Mason prices products based on vibe. “There’s a price that feels good when you hear it, and we kind of just work backwards from there.” wsj.com/style/fashion/…

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Caleb Kramer @calebkramer

2 months ago

Google researchers just revealed SensorLM, an LLM model trained on data captured by Fitbit and Pixel Watches across 127 countries. This could unlock a new level of personalized health insights from wearables, all presented in natural, human language. research.google/blog/sensorlm-…

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Caleb Kramer @calebkramer

2 months ago

Starbucks' new "secret menu" is a much more natural way to engage regulars than its Odyssey NFT program (RIP). While formalizing it in-app loses the iykyk aspect, it makes the fun accessible to a much wider audience. Hopefully there's a secret secret menu.

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Caleb Kramer @calebkramer

2 months ago

Tickets secured 🎟️

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Caleb Kramer @calebkramer

2 months ago

It's easy to get lost in all of Instagram's features. This chart from Meta provides a clear, simple guide to the specific strengths of each one. Whether IG is central to your brand's strategy or just a piece of it, this is a helpful way to think about it.

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Caleb Kramer @calebkramer

2 months ago

Dipped my toes in the world of @n8n_io workflow automation at @AILA_Community. 🤓 A point that stuck with me: The tech will take someone with little knowledge in a subject from 1-10x, but it’ll take someone with domain expertise from 10-100x.