Code and Theory @codeandtheory
50% creatives and 50% engineers living at the intersection of tech and creativity. flow.page/codeandtheory Global Joined November 2009-
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Google is reimagining Chrome with AI—sparking a new race for brands to keep customers. “It's the equivalent of another company planting a sales rep in your store, smiling and helpful as it redirects your customers to competitors,” says Code and Theory's Dan Gardner. Dive deeper…
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"Our current relationship with phones is broken," says Chief Creative Officer @CraigElimeliah. In his latest for @TheDrum, he explains what the iPhone 17 is missing and why a shift in design philosophy is needed to step into the next era of AI hardware. thedrum.com/open-mic/what-…
"By mid-2026, the divide between AI-fluent professionals and those still working the old way will be unmistakable," says Code and Theory Head of Design Transformation Matthieu Mingasson. He lays out a practical framework for using AI to eliminate low-value tasks, accelerate…
We are Vibesprinting into next week with @TheDrum Live! From September 24-25, teams from Code and Theory, @instrument and @wearekettle will take a client project from brief to campaign in just 48 hours, utilizing Lightricks by LTX Studio. Tune in to see Vibesprint final…
Nine @FastCompany honors in two years. Three more in 2025 for @NBCUniversal's Big Board, the @NFL app and as a Design Company of the Year — ranked alongside industry giants like Coca-Cola and Adobe. Congratulations to our collaborators, clients and teams for pushing what’s…
Commerce is shifting faster than ever. Few partners can help brands keep pace. For the very first time, @forrester included Code and Theory in its Q3 2025 Commerce Services Landscape. This recognition validates our ability to design and build flexible systems to shape commerce,…
The old content model is broken. Big budgets. Fixed assets. Diminishing returns. AI makes a new system possible— one investment, generating infinite creative variations. This changes more than content. It rewrites ROI. It reshapes how teams operate and redefines competitive…
Audiences no longer think in silos. There isn’t an “audio audience” any more than there is a “mobile audience,” shares Code and Theory Managing Director Ben Berentson in @Adweek. The New York Times’ decision to sunset its standalone Audio app is a signal: consumer behavior has…
“AI made the process faster, but the heart of this work remained entirely human,” said Code and Theory CCO @CraigElimeliah. Our latest work with @AmericaSCORES Network on "Find Your Feet" proves speed, scale and soul can coexist. The film was made fully with AI and follows the…
🫢 We loved Trav before Taylor did. In honor of football season kicking off this weekend, here's a throwback to one of our first spots with @AmazonAds: ispot.tv/ad/bCAz/amazon…
The @usta knows that behind every rising tennis player, star and weekend clinic, there is someone shaping the game. Yet, only about two in ten players in the U.S. receive formal coaching. Built by Code and Theory, the new USTA Coaching platform gives mentors—from weekend…
Breaking news: All 76 brands that posted about Tay and Travs engagement now legally required to cater the wedding. For more #fakefacts and real tech news: check out our latest edition of DECODE: linkedin.com/pulse/decode-a…
The @Digiday Awards named Code and Theory CEO Michael Treff and @wearekettle CEO Lauren Diamond Kushner finalists for Agency Executive of the Year and Code and Theory as a finalist for Most Innovative Agency! Congrats to Treff and Lauren. We can't wait to see the results in…
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