Hailley Griffis @hailleymari
Communications & Content @buffer • Co-host @mworkwork • I write about work & systems @ https://t.co/DYGbtlOpTK hailleygriffis.com/newsletter/ Nashville, TN Joined January 2009-
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If you are looking to get more brand recognition as a remote company this year, check out @remote's 2024 Remote Excellence Awards. They have ten categories and are free to enter. buff.ly/3OxBy8d
"The pessimist criticizes, the optimist creates." - @JamesClear
Well, this is an honor. @ConvertKit listed me as one of their featured creators this week. Thank you so much to the ConvertKit team! 🙏 Let me know if you run your newsletter with ConvertKit as well and I'd love to check it out and potentially recommend each other. 😊
Buffer @buffer
966K Followers 57K Following Your small business' biggest fan 💙 Brand building products for small businesses and ambitious individuals. We're a fully remote team and work 4 days a week. ✨Kaleigh Moore @kaleighf
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64K Followers 7K Following CCO + Advisor | 💻 @PocketCCO + @neuemotion | @AFanOfTheFans + @TheWomansMBA | Featured: @Adweek + @HubSpotAcademy + @thenextweb + @semrush + @forbes + @prdailyErica Schneider @ericasmyname
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72K Followers 1K Following Founder CEO @Buffer. Building a long term, independent, profitable business with big ambitions. Love building for entrepreneurs and small businesses.Kat Boogaard @kat_boogaard
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@tamioladipo come say hello if you come through Lisboa! and let’s try to convince @hailleymari to join to celebrate our June birthdays! ;)
I have 7 days off in June and want to take a quick quick trip - where should I go?
At @thrive_digital we aim to set the standard for an exceptional workplace experience, not just for ourselves, but for all organizations worldwide! 🌍
They buried the lede on this new study. It's not that exercise beats out SSRIs for depression treatment, but that *just* dancing has the largest effect of *any treatment* for depression. That's kind of beautiful.
What else would you like to know about how we achieved a turnaround? And if you enjoyed this, feel free to follow me @joelgascoigne and share: x.com/joelgascoigne/…
We’ve been working to turn around a decline for a few years now at Buffer. Last year everything finally came together, in 2023 we had our least decline in the past 4 years, and we’re now growing in 2024. How did we do it? Here are some of our learnings:
This is scratching the surface of our results, strategy, and the work to create a turnaround 2023 for Buffer. Read our 2023 shareholder letter with in depth insights into how we’re growing a long-term and independent SaaS business: buffer.com/shareholders/2…
– We combed through the product to plug UX issues and dead-ends in various user flows. And everyone in the team is dogfooding Buffer again.
– We focused on rebuilding a thriving community. We’ve made it easier to be connected with customers, pushed our customer support to better response times and higher quality answers.
– We’ve lined up everything with this down-market focus. – We increased production of content marketing, invested in SEO and taking domain authority and keyword ranking to a new level.
– Almost everything we’ve shipped, we’ve rolled out across free and paid plans, which captures the highest number of users to market to. – We made our primary flow for new users go straight into the free plan. This alongside other efforts led to 28.95% higher signups in 2023.
Tangibly, this led to us making these changes in 2023: – We significantly increased our shipping pace, and our diligence for higher quality. This led to a step-change improvement in what we’re putting out there for new customers.
– This forced us to get really clear on our strategy, the why, and our target customer. That work paid off; in the past 2 years we’ve heard consistently from the team that this is the clearest they’ve ever felt about what we’re trying to do and where we’re going with Buffer
– Going down-market is relatively unheard of in SaaS but for Buffer I determined it was the right path – It can be seen as an unattractive segment but for us this segment is about dreams and possibility. We love being the product that helps folks go from zero to one and beyond.
What has been driving the turnaround? This was the big shift: – In 2021, we committed to a clear strategy of going down-market and truly serving entrepreneurs, creators, and small businesses.
First, details of top level 2023 results: – We declined 1.75% vs 6-8% in the prior two years – We grew 7 of 12 months in 2023, vs only 1 of 12 months in 2022 – 139,377 Monthly Active Users (+2.21%) – 946,614 new user signups (+28.95%) – 39,463 new paying customers (+9.97%)
We’ve been working to turn around a decline for a few years now at Buffer. Last year everything finally came together, in 2023 we had our least decline in the past 4 years, and we’re now growing in 2024. How did we do it? Here are some of our learnings:
i'm hiring a Content Marketer for my team at .@ahrefs! check out the job description and apply here: ahrefs.com/jobs/content-m…
For those of you who are still on Twitter (sorry, X), I wrote a detailed guide on how the current algorithm functions for @buffer Read it below 👇 (but remember quality content + helping your community is the prerequisite)