Joel Gascoigne @joelgascoigne
Founder CEO @Buffer. Building a long term, independent, profitable business with big ambitions. Love building for entrepreneurs and small businesses. joel.start.page Boulder, CO Joined November 2008-
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I spent this week reflecting on 2023 to write Buffer's first annual shareholder letter, and I’ve decided to share it publicly. We ended 2023 with $17,950,440 in ARR and 55,975 customers. It was a turnaround year, setting us up for profitability in 2024. buffer.com/shareholders/2…
Our current mobile team at Buffer have published a combined 40+ apps, given over 50 conference talks, published ~6 courses, and self-published a book — and there are just 2 people on the team at the moment (Shout-out to @ay8s and @HiThereJoe)! 🤯 But we’re looking for more…
A few weeks back, I had to cancel our @buffer account because we weren't using it. It took 2 secs - no pesky popups or endless clicks. Just renewed our subscription with equal ease. A perfect example of a product that reflects its brand values. I've always admired you, team!
We're hiring at @buffer! We currently have 3 open positions, all on our engineering team. A reminder that we are a fully remote and distributed company — you can apply no matter where you live in the world. Here are the roles and salary ranges:
For over a decade, Buffer salaries have been transparent. Today, we’re introducing the Open Salary System — a project we took on to reimagine how we approach salaries, resolve issues, and set ourselves up for another decade of salary transparency. buffer.com/resources/sala…
Do you need to put the link in the comments instead of the post on LinkedIn? → It’s critical → It depends on your goal → It doesn’t matter at all We’ve heard all of the above. Now, you can do either with @buffer. Schedule your link in a first comment on LinkedIn, or put it…
One thing we do @buffer is close down from Christmas to New Years for a company-wide break. I love this; and it's great knowing I have that extra time with friends and family. However, customer support doesn't stop just because we're all on holiday! So how do we manage? (1/10)🧵
Nathan Barry @nathanbarry
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“Social media feels hard right now.” I’m hearing this a lot. It does feel like the rewards on social media have a lower ceiling, lower floor, and higher unpredictability. So I’m trying to pay closer to attention to my own behavior – what is catching my eye? What pushes me to…
Yesterday, we rebranded to Canopy (canopy.is)… And I’m just glad that it’s over 😂 Anyone who’s done a rebrand will tell you the emotional roller coaster of choosing a new name and a new logo… Then the taxing legwork it takes to execute on those changes.…
Once you let an asshole on your cap table they never go away. Assholes are forever. Protect your cap table. When money comes with a person, vet the person hard. Do you want to work with them? Will they add value? Can they add value? Will they attract later-stage investors?…
Intercom has gotten shit for what appears to be highly yield optimized pricing and packaging. That has led to a negative brand perception from a high word of mouth group (startups and SMBs). Now the company is founder-led again and they are thoughtfully engaging with criticism…
Absolutely thrilled to be in business with @arvidkahl backing podscan.fm! This podcast episode was so detailed and good 🙏 Inspiring me to record a response video... coming soon.
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5 small habits that accelerated my career and helped me escape my 9 to 5 to build a 7-figure digital writing business…
If you spend any time in tech/vc echo chamber you've probably heard the narrative that the boom days of SaaS are over, it's all about AI, hardware and deeptech now! Except we just had our best ever quarter for free trial signups (and majority of our signups are new SaaS…
The #1 sign of a soon-to-fail startup is when the founders appears way too often in interviews and the media, instead of working on their company. They want to play founder, instead of being one.
the defacto bad investor advice is to push companies to enterprise pmf too soon. especially when they strike gold at first then suddenly slow a bit. what investors don’t realize is what they are asking you to do is settle for mediocrity that you’re then supposed to bulk up with…
we might be the only yc company still led by its female founder that’s doing over $10M in ARR while generating millions in profit each year. still nowhere near where we aim to be, but already daunting if true.
Design Engineering is the embodiment of Steve's "Design is how it works." principle. I believe it's going to be one of the most important roles and differentiators in the next generation of software companies.
Canny turned 7(!!) recently which is wild. I was really good about doing yearly reviews but year 5 and 6 really just flew by. I'm happy to be back for year 7 so check it out on our blog today 👉 canny.io/blog/year-7-in…
At Missive, we grew from a team of 3 to 10 in four months! To keep in sync, we opted for monthly all-hands, and prior to each, I send a written memo about our vision, challenges, strategies, and roadmap. I decided why not share it with our customers too. So here it is, memo…
DELEGATION AKA HAND OFF YOUR MONKEYS When I first became a people manager, I eagerly devoured many management books and articles to try and learn "management". Most were useless, but one that has consistently influenced me in both work and life over the past two decades is…
Last week marked 8 years at Buffer for me! 🙌 And also just so happened to be our company retreat week in Cancun. I'm so incredibly grateful to work with this amazing team and company and also so much more good stuff to come. 🎉
Last week, almost 70 Bufferoos from over 15 different countries got together for a working retreat in Cancún! We’re a fully remote team and this was our first retreat in 5 years, so a lot of us were meeting in-person for the first time. It was an incredible week of connecting…
🤩@calmfund invested in founders like @_rchase_ @damengchen @frankdilo @linuz90 (& many others building less publicly) when they were doing a few $1,000 MRR. Now they’re doing millions in revenue with small teams. Who will be in the next wave?
Complete the sentence: A lesson I've learned as an entrepreneur that others might not expect is __________. Here are a few from me: + Sometimes, you need to slow down to move faster. + Failure is something to celebrate. + You're more likely to hit a bigger number when you're…
This is a great example of Innovator vs. Extractor management. Innovators create a vision, in Starbuck's case, a "third place" where one could spend time a la a European cafe. Extractors maximize value, or in this case sales/square-foot. More merchandise, less tables, more…
The "Third Place" is dying. You know, the place besides your home and work where you can hang out with your friends and family. This is a Starbucks near me that just renovated recently. The big change: No more seats! Take your coffee and get out.
@eoghan @intercom @destraynor @ciaran_lee Great job turning the ship around. It's harder than anything else in business.