Iris Communications @iris_comms
Creating meaningful connections through strategic communications, brand development, community engagement and marketing solutions. @dawncharlton iris-communications.com Toronto and Waterloo Joined April 2012-
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Agree. MT @globetoronto "Nobody wins if you’re tricking people." Blurring the lines between online content and ads. tgam.ca/EEZz
Love this #iPhone 5 ad even more now! Strong strategy + emotional connection + Canadians. :-) fw.to/qx643FO
Inside the invisible audience: Why your social media posts are more popular than you think tnw.co/1siGmPE
Mobile-friendly websites most successful when content is organized in grid-like manner: UX, UI, organization & design ow.ly/zFGDs
A reprieve of this cool overview of logos MT @UWVelocity What colours mean in company logos (Infographic) @jeff_haden ow.ly/zEKJK
Similar to #Dove, #LikeAGirl campaign sheds light on this harmful & seemingly innocuous phrase. youtu.be/XjJQBjWYDTs
"Good content garners good engagement." Overcoming the flawed paradigm of social media measurement tnw.to/s3Lla via @thenextweb
Digital metrics mania: How to drive results that actually matter - DigitalNext by @adamkleinberg bit.ly/1sTwPyy
Has been an honour to edit/publish/communicate such meaningful stories including Bosnia & Afghanistan @Firefight2014 firefight2014.com
Have been balancing a few projects last few weeks including launch of @Firefight2014 memoir re fighting fires in Canada and wars overseas.
How marketers and publishers can impact digital ad efficiencies: Why consumers are ignoring online ads imediaconnection.com/content/36716.…
Interesting overview of 7 US startups and how they're doing in China (inc LinkedIn, Uber, Flipboard) techinasia.com/case-study-how… via @mashable
The 12 most damaging things you can say to a journalist: bit.ly/1uq45fd
Amazon, eBay, MercadoLibre, Rakuten, Tmall - 5 global marketplaces all brands must know: s.forr.com/vDPw
Storytelling has become story yelling. It should be about engagement through interaction. #CannesLions 2013 #OgilvyCannes #LookingBack
Some useful (and difficult to find) stats about Pinterest use: RT @Adweek How @Pinterest users really feel about ads adweek.it/1o7Fuda
INFOGRAPHIC: How @Pinterest users really feel about ads - adweek.it/1o7Fuda
33% of #GenX use tablets to go online #AudienceReport #GWI g-web.in/1kBrSkH
Clear split in internet penetration between more- and less-developed APAC markets ow.ly/xC4i2

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