Kevin Lord Barry | B2B Ads Guy @kevinwlordbarry
The B2B Ads Guy | $100 Million In B2B Ad Spend For Companies Like Reddit, Podium, DoorDash, Motive & More | RightPercent.com NYC Joined July 2016-
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Does anyone else have a recurring dream where things just aren't adding up on a spreadsheet or is that just me?
Chinese e-commerce parcels are now 60% of the international air cargo market on almost all trade lanes. 100s of full freighters per day. Expect a brutally expensive peak air freight season in q4 when the e-commerce volumes spike.
Currently at LinkedIn #b2believe
Maybe an unpopular opinion: You can gate content in ads that's freely available on your site as well. It will get so much more exposure and engagement that way - people are more likely to actually read something they "pay" for.
Data privacy is one of the least important issues of our day. People (especially with a certain ideology on Twitter) get very passionate about it but are unable to produce specific harms Google and Meta ad tracking creates. Could there be an issue in the future? Possibly. Are…
There's quite a bit of evidence that Myers-Briggs/MBTI measures something real. One of them is HUGE salary studies. If MBTI was fake, you'd see that each type has the same salary, like with astrology. However, in a survey with 50,000+ sample size, the highest earning type…
I don't know about y'all, but AI has finally made it into my workflow, but more like Google than as a copywriting tool. I now keep a ChatGPT tab open to ask it random questions throughout the day.
Just had one of my posts on LinkedIn blow up, 1000+ comments. In general, I've found Twitter is more fun but LinkedIn is better for business.
The Apple suit is good. Their unilateral restrictions against ad tracking: a) Didn't help users, and in many cases hurt their experience b) greatly hurt Apple's competitors c) Positioned Apple to profit from their own (tracked) ads. It feels like abuse of monopoly power.
Meta Reels = high fraud rate placement. Watch out, folks!
You cannot optimize ad accounts based on new closed won customers if you have an enterprise or mid-market target audience. They take too long and have too many touches. But by creating a leading indicator lead event—one that you reliably know is worth $X—you can optimize on…
I don't understand why Meta reps always want a cell phone call instead of a Zoom or Hangout like normal people.
I think would go on a podcast for any reason to argue about anything. Doesn't have to be marketing, I just love arguing about ideas and current events and philosophy, but its a guilty pleasure!
Barry Hott ☄️ @binghott
23K Followers 4K Following 'The Carroll Shelby of social ads' | Newsletter: https://t.co/rkgxbaee9s 📩| Growing @eatrotten_ 🪱| Advising https://t.co/Wghtrf58B0 | @ranchwater acq'd '21Mike Taylor @hammer_mt
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@PotaroResearch They're chanting for intifada. They're clearly supportive of hamas
Feels like the campus pro Hamas protest movement is this era of leftism jumping the shark. Like does anybody support them? It just feels like a weird circus to working people.
This was the beginning of it, and what I saw when I walked out of Gardner hall. Soon after, students were surrounded and assaulted. I am so proud of these kids that stood up for themselves!!! 🇺🇸💪🐏
The mob at UNC pelts a student holding an Israeli flag with trash while other students protect the American flag: 🎥 @BryanRAnderson
A seaport is the kind of thing in the general public interest that justifies eminent domain. Ultimately these arguments against constructing a seaport are about refusing any pragmatic humanitarian step short of full ceasefire.
Extremely important reporting that raises serious questions about the wisdom and the legality of US plans to build a temporary port in Gaza. Per satellite imagery and local reporting, the IDF has unlawfully destroyed private homes in order to clear the surrounding area.
@John_A_Ridge I have zero faith in Israel, they had chance to help Ukraine for 2 years, and instead they chose not to, and closed their eyes on companies helping RU circumvent western sanctions ( not to mention selling US missile tech to China years earlier )
Well, it would appear the IDF is officially retiring its remaining PATRIOT PAC-2 fire units over the next two months. Absolutely imperative that the U.S. makes a full court press to reacquire these fire units and transfer them to Ukraine.
Israel is mothballing its Patriot air defense systems. Send them to Ukraine! timesofisrael.com/patriot-air-de…
we're not sleepwalking into a gambling crisis in this country - we're fucking sprinting as fast as we can into it
DAVE & BUSTER’S TO ALLOW CUSTOMERS TO BET ON ARCADE GAMES Dave & Buster’s $PLAY will begin letting loyalty members over the age of 18 place real money wagers on arcade games with friends through the company’s app - CNBC
@John_A_Ridge Not only should Israel approve re-export of Spike ATGMs and Harpy/Harop UAV, it should start shipping them to Ukraine directly… Or it can go ask Russia next time it wants a UN Security Resolution vetoed on its behalf (something we’ve done more than 50 times for the ingrates).
Scoop: Israel rejects U.S. request to approve anti tank missile transfer to Ukraine. My story on @axios axios.com/2022/05/25/isr…
I’d rather learn now and do something about it than learn in Week 3 of a war with China over Taiwan.
I’d argue this is exactly why supplying Ukraine was GOOD for the U.S. - it placed a visible strain on supplies that were inadequate in the first place, waking us up to the situation.
🚨🚨🚨 “Pre-Ukraine, we had munitions requirements that were in almost every important case — particularly for the Indo-Pacific — not even close to being met For the most important [Pacific] munitions, we haven’t hit the total munitions requirement.” 1/ defensenews.com/pentagon/2024/…
@decmusicology No, what’s disturbing is that universities are capitulating to the demands of students who are violating their own rules and policies and then rewarding them with special provisions for a designated nationality. Do they do this for people from every war torn nation?
@dissproportion State schools still get you a good education if you're the type to take advantage of it, despite their bureaucratic nonsense
It is so wildly offensive for these Columbia protesters to call their DoorDash demands “humanitarian aid.”
Ozempic is killing demand for fast food but fortunately Marijuana is picking up the slack
Running a growing ad agency is constant work. When things are going great, you ramp up. When you ramp up, cracks show. When cracks show, you fix them. When you fix them, things start going great again. Rinse and repeat. Regardless of your stage in the cycle, keep it moving 💪🤝
this is such a poor use of money
🚨Holy Moly🚨 We're on course to spend $𝟎.𝟗 𝐭𝐨 $𝟏.𝟒 𝐭𝐫𝐢𝐥𝐥𝐢𝐨𝐧 on debt cancellation. That's more than we spent ALL higher education spending before 2020, and as much as we are on course to appropriate for TOTAL education over the next decade. crfb.org/blogs/total-co…
you know a new lofi girl playlist goes hard when you've been in flow state for 3 hours
@joeyviglietta i'm super against this, divestment would be one thing and would follow from the actual content of the protests in some logical way but this is just about the stupidest and most nakedly self-interested result possible