Steven Black @AskStevenBlack
I talk about how to use Psychology for Stories, Videos, and Social Posts that sell United States Joined January 2018-
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Once you realize the majority of social media feeds are people making compensating projections for how broken they are... ...You've indirectly realized everything you need to know about what they're dying to spend their money, time, and attention for.
The people who click to view your content aren't looking for solutions... ... they're looking for someone who understands their problems better than they do, and can tell them how to get to the happy ending of the story.
This cheat sheet is still undefeated...
Things users don't care about: - How hard you worked - Your preference between Webflow or WordPress - If you named your layers - Your productivity routine - Your company's mission statement They only care about one thing: Does your product solve their problem?
I spent $20m on Facebook Ads in 2023... ...and here is the top 20 winning ads 🤑 As a thank you for all the support this year on Twitter RT & comment= "show me the ads" and I'll DM it to you 🙏
You've heard "insanity = doing the same thing over and over and expecting different results". Here's a better definition for you:
Getting deeper on task initiation and executive function is likely a better move for you than "more strategy" The creative mind hits decision fatigue faster so stop giving yourself so many choices to analyze.
It's who we become through the struggle that makes us smile.
If they're always trying to buy a different mask to wear than the one they woke up with, do they know you're the best person from which to buy that mask they seek?
Some people work for more comfort. Others want to see how far they can take something, even if they lose the rest of their world, and themselves in the process. Whichever path chooses you, know both are ok… … because BOTH life paths have a terrible price tag.
Finding your people makes you realize that there was never something wrong with you.
One of the fastest ways to getting stuck at "marginally successful" or streaky is to have some success and think you know something about what you're doing. That's where effort takes a seat for a lot of people.
Your old identity is the heaviest boat anchor slowing you down and keeping you from trying. And that version only dies off through pain. So choose it and get on with it.
I journal every single morning for at least 30 minutes. I've been doing this since 2010. These are the 4 prompts I use: Question #1: "What did I do yesterday?" Question #2: "What am I working on?" Question #3: "What's coming up?" Question #4: "What am I grateful for?"
My 7-figure copywriting mentor shared a tip that helped me make $23,000 in 4 days. Quite simply… Anytime you write a bit of copy. You ask yourself this simple 4-word phrase: "Would you…
The paradox of inner peace is it is never found in a comfortable place, and can only be had after going to war with ourselves.
Marin.Istvanic @IstvanicMarin
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269K Followers 4K Following Co-founder of Tiny w/ @_Sparling_. We own @Dribbble, @Letterboxd, @AeroPress, and other wonderful companies. Funding science and journalism at Tiny Foundation.@NathanealGlgz Thank you. I'd start with these 6 (read Saunders first): x.com/Nicolascole77/…
The 6 books On Writing that should be on your desk/bookshelf.
Selling women's fashion are the easiest ads to scale. You just have to do these 4 things: (no one really talks about #3 & #4 ) BUT I’ve proven this on millions of spend and revenue: 1. Creative must show their ideal self Ideal self - what they wished they looked like, felt…
Now if you made it to this point You might be wondering “How can I create creatives for my brand with this process?” “Where can I learn more about these concepts?” And those are all great questions. Below you’ll fine of community of other marketers, including me, that…
This is the most untapped opportunity for newsletters in 2024. Every newsletter should be using it, but very few are. Even fewer are using it to their full potential. I'll teach you how. Every newsletter needs to send subscribers these 4 things 🧵
@AskStevenBlack even I feel like I could use better composition skills. Do you have any reco's on places to study composition? I only know of 1 book.
If you get someone to read your newsletter and listen to your podcast every week... You'll have a deeper relationship with them than 90% of the other people in their lives do. Newsletters + podcasts are relationships at scale.
If you use it right, Instagram is the most powerful platform in the world. But 98% suck at it. I have gained 784,000 followers and generated $4,847,000 from this platform alone. If I lost everything, this is my exact blueprint to get 100,000 followers in 90 days:
Most newsletter creators get social promotion all wrong. You shouldn't only be promoting the content after it's posted. You should actively be promoting it before, with a "Pre-newsletter CTA". I explain more in this clip (plus I explain a bonus growth tactic).
I dropped my unsubscribe rate by 62.5% just by adding a short, value-based + to the end of my headlines. Example: "Bad Behavior Design Cost This Brand $1M + 3 Easy-to-Use Psych Hacks." I used to get 8-10 unsubs per email. Now I get 3-4 unsubs per email.
I don’t care about looking fancy. I just like to make money the easiest way possible for our brands. You know the easiest and fastest way we’ve scaled 5 brands over $12 million? (same strategy for all 3) We made an Irresistible Acquisition Offer We took 1 product. Turned it…
What I thought being an owner was: - Avoiding mistakes - Hoarding every dollar - Having all the answers - Confidence through control What I learned being an owner is: - Making good mistakes - Giving each dollar velocity - Asking the right questions - Confidence via vulnerability
I get scared every time I hear a brand founder say this… (especially, if they are doing less than $5M annual revenue) “We’re looking at expanding into overseas markets!” Unless your brand is HYPER niche… Scaling internationally is usually a mistake. It's poorly thought out…
@summerlearns @dickiebush Have you seen where people write a very bite-sized essay and then post a screenshot of it to Twitter? It's what we practice in Dickie's Ship 30 for 30.
If you're a beginner looking to get started, follow this exact content strategy: 1. Write 5 tweets per day 2. Write 2 threads per week 3. Write 3 Atomic Essays per week 4. Block time to meet one new person every week Then, find a way to stick to this every week for 52 weeks.
I have used 50+ productivity apps. Most of them were too complex, distracting, and a massive waste of time. So I abandoned every app except for these 3 "basics"…
The book that finally put an end to my impostor syndrome was Show Your Work by Austin Kleon. It helped me realize: 1. I didn't need to be an expert 2. Everything I published didn't have to be perfect A game-changer.
@AskStevenBlack I always love a Steven challenge. I would agree with you. You are not the average person. Lol. Most don't think about desire at all. You have done it for so long it's probably quite natural to you.
Build things for yourself and for those you want to be in your life. I believe this is one of THE most important part of what we all do. Freedom of project Freedom of team
Struggling to attract an audience? Here's 3 tips that should help: • Find questions on Quora • Infiltrate niche-related newsletters • Scan the comments under large creator's posts Borrowing someone else's audience is often easier than building one from scratch.
For years, I rushed through my days without any self-awareness. I repeated the same mistakes. I made zero progress towards my goals. This all changed when I started my 15-minute End-Of-Day Check-In Survey. Here are the 5 questions I use (and exactly why I ask them):
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