Jackson F. Richards @ProgrammaticJax
Senior Programmatic/Social Analyst + Strategy @DirectAgents | Formerly @MediaRadar | Tweets/Thoughts are my own. Manhattan, NY Joined August 2015-
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New blog post: Leveraging first party data to supercharge your prospecting campaigns
New blog post: Leveraging first party data to supercharge your prospecting campaigns
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New blog post: using first party data to maximize customer retention.
New blog post: using first party data to maximize customer retention.
Jackson F. Richards retweeted
#Programmatic advertising accounts for over half of #digital #display ad spending but obstacles still exist. bit.ly/1RNpEzn
Excited to test Google's new Customer Match and Universal App products this week. directagents.com/content/blog/i…
Jackson F. Richards retweeted
Everyone is talking about #ProgrammaticTV, but does everyone know what it really is and what it's really doing? huff.to/1PhlD6M
Jackson F. Richards retweeted
How Facebook's autoplay videos are influencing other areas of digital: adweek.it/1IXaQKb
Jackson F. Richards retweeted
.@facebook Expands Native Video Ads, Interstitials bit.ly/1IWL7Bs @mp_benfred
Jackson F. Richards retweeted
What are the 4 trends surrounding #onlinevideo ads? The results just might surprise you! #MediaRadar shares insights: bit.ly/1HE5GSt
Jackson F. Richards retweeted
Facebook Brings Auto-Play Video Ads To Apps In Its Mobile Ad Network tcrn.ch/1J1IkeI by @JoshConstine
Jackson F. Richards retweeted
From the archives: The Myths And Realities Of Advertising Algorithms adexchanger.com/data-driven-th… by @jaymfriedman
Jackson F. Richards retweeted
.@instagram Rolls Out API To Brands bit.ly/1IhNt0J @mp_gavin
NYT: Native ads don't need to be long-form branded content or sponsored stories | via @adage + @petersontee | adage.com/article/media/…
Instagram just made a major move that will turn it into a huge advertising business | via @BusinessInsider | businessinsider.com/instagram-swit…
Jackson F. Richards retweeted
AT&T Says Users Can Watch TV on Any Device With Its New Bundle, the First of Its Kind nyti.ms/1IfmLG2
Jackson F. Richards retweeted
9 interesting and fun digital marketing stats from the past week: adweek.it/1IfdMEH
How Advertisers Are Getting on Board With Imgur | @GarettSloane + @Adweek | adweek.com/news/technolog…
Jackson F. Richards retweeted
#ICYMI: @TimeInc, @mediamath partner, expands #programmatic #ad offering w/ 12 new audience segments, bit.ly/1KM2JUB via @MediaPost
Jackson F. Richards retweeted
Great series on Programmatic TV: More 'In Their Own Words' bit.ly/1OL5EgT @MediaPost @WeislerMedia
Brands ‘Aren’t Even Close’ To Mastering Existing Channels. @liz_rowley via @adexchanger adexchanger.com/platforms/alti…
Programmatic has enabled eCommerce advertisers to justify ad spend with higher returns/lower costs. via @directagents
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