Travis Clinger @tclinger
SVP, Addressability and Ecosystem at @LiveRamp. Building a better advertising ecosystem rooted in consumer trust. San Francisco, CA Joined January 2009-
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Together with @Prebidorg, we're hosting an exclusive panel discussion during Cannes about ad podding and other enhancements in #CTV with @LiveRamp's @tclinger, @Prebidorg's Mike Racic, and Index's @robhazan. Learn more and request an invite: ow.ly/wFbh50OKi71 #CannesLions
Thanks to all who joined us in Toronto for an insightful conversation on the future of #addressability with Mike Nuzzo of @Hearst, @tclinger of @LiveRamp, and our own Lori Goode!
I'm excited about this new partnership with LiveRamp. Until now, clean rooms were missing a number of key features, and LR's new Safe Haven for Publishers checks a lot of those boxes. This will open up a lot of new possibilities for marketers and publishres to work together
I'm excited about this new partnership with LiveRamp. Until now, clean rooms were missing a number of key features, and LR's new Safe Haven for Publishers checks a lot of those boxes. This will open up a lot of new possibilities for marketers and publishres to work together
Today @Google announced PAIR, a new offering that enables publishers and advertisers to reconcile their first-party data for marketing use in Display & Video 360. We're excited to share that @LiveRamp will implement PAIR and serve as a clean room partner. ramp.click/engage-first-tw
While Google has announced that 3p cookies on Chrome will be phased out in mid-2024, there has never been a better time to move to people-based identity. Chrome may have delayed, but the industry must keep moving forward to be independent from the cookie. liveramp.com/blog/cookies-g…
If someone tells you their tech is cookieless and it doesn't use hashed emails, it's definitely fingerprinting.
Cookies, be gone. ❌ 🍪 See how LiveRamp's ATS saves the day with its identity-resolution capabilities in Q&A with @tclinger SVP, Addressability & Ecosystem at @LiveRamp admonsters.com/liveramp-ats-n…
Through an integration with our Authenticated Traffic Solution (#ATS), publishers using @amazon Publisher Services now have a more convenient way to connect authenticated inventory to advertiser demand and reduce their reliance on third-party cookies. ramp.click/APS-ATS-tw
Last week, @tclinger joined experts from @xandr, @Bayer, and @Microsoft on the #AWNewYork stage to discuss the post-cookie solutions advertisers should take advantage of today. Watch the session replay: ramp.click/AWNY-TC-tw
When leveraging our Authenticated Traffic Solution (#ATS) compared to third-party cookies, publishers can generate up to a 350% improvement in advertising yields on Safari and a 50% improvement in yields on Chrome. ramp.click/RenEB-tw
Google just announced a new date for the deprecation of #thirdpartycookies: 2023. Here's why this is good news for those using our Authenticated Traffic Solution (#ATS) from @tclinger: ramp.click/ggcookies-tw
Incredibly excited to share a @forrester report that shows that brands can achieve a 343% ROI increase buying on ATS vs. 3p cookies!
Incredibly excited to share a @forrester report that shows that brands can achieve a 343% ROI increase buying on ATS vs. 3p cookies!
We recently announced new partnerships as part of our First-Party Data Acquisition solution. Watch our Piano Academy recap "Post-Cookie Identity from All Sides: A Roundtable" w/ @tclinger from partner @LiveRamp to hear how to tackle 3P cookie deprecation: bit.ly/3ezS0mW
One upside of the future of identity is that, with CTV platforms and channels requiring log-ins, the move to email and other more persistent identifiers will be a cross-device/user improvement over IP address.
Excited to join @MSFTAdvertising to share ideas around how we can both embrace privacy and see better business outcomes. Studies show that 85% of consumers only engage with brands they trust and initial results show 40% higher CPMs on authenticated inventory.
Excited to join @MSFTAdvertising to share ideas around how we can both embrace privacy and see better business outcomes. Studies show that 85% of consumers only engage with brands they trust and initial results show 40% higher CPMs on authenticated inventory.
Google's announcement reinforces the need for marketers and publishers to lean into the consumer privacy changes and focus on moving to authenticated solutions, like @LiveRamp's ATS, that connect marketer and publisher through a trusted value exchange liveramp.com/blog/google-cl…
#4AsQA: Should smart marketers focus on first-party #data? Is this the end of third-party data? Answer: "Thirds party data is still important. But I think there's a shift. Offline third party data will become more important." - @tclinger @LiveRamp #4AsDecisions 2021
"At @LiveRamp we’ve been talking about building a new ecosystem rooted in trust. What we have to do is restore trust. I’m excited and optimistic. This is a huge opportunity for the industry." - @tclinger #adtech #adressable #media #4AsDecisions 2021
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