SpotX (now part of Magnite) @SpotX
The trusted platform for video advertising. spotx.tv HQ: Denver. Reach: Global Joined October 2008-
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We’re excited to share @magnite’s collaboration with @Merkle which provides both publishers and advertisers with an identity solution that doesn’t rely on third-party cookies. More here ➡️ bwnews.pr/3Dk9azt
.@MNCChannels, one of the largest media groups in Southeast Asia, has selected SpotX to drive premium video monetization for their online streaming services, Vision+ and RCTI+. Full story out on @BrandingInAsia Magazine. bit.ly/3y82yQC
Ever wondered how Advanced TV really works? Brian Garey, Director of Advanced Solutions at Magnite breaks it down here ➡️bit.ly/2VEygIk
Agencies faced with negotiating the ownership of #CTV need partners who provide support navigating this environment. What's top of the list? A flexible partner. Find out more here ➡️bit.ly/3Cnog6q
We’re excited to announce we've been named a winner in the @Adweek Readers’ Choice: Best of Tech Partner Awards in the Best Ad Network: Video category. 🎉Huge thanks to all of our partners and clients for voting for us! See all the winners here ➡️ bit.ly/36ZsZx1 #adtech
Advanced TV is accessible to ALL media buyers who want to advertise on TV including addressable linear TV, addressable VOD TV, and data-driven linear TV solutions. Take our new course and learn all of the nuances, buying tactics, and more! ➡️bit.ly/3hDEUX6 🎓
Don't miss out! Find out how the creative process has evolved with the changing face of TV at the @magnite TV100 virtual event next week. Featuring Mike Reiss, @Knownis's Ross Martin, and @MediaLink's Wenda Harris Millard. Register here ➡️ bit.ly/3xbZJhO #marketing
Advanced TV allows advertisers to apply data sets, target at a household level, and more! Get certified and become an expert by taking our new Advanced TV for Advertisers SpotX University course. ➡️bit.ly/3wf106F 📺 #videoadvertising
Mark your calendar and join @magnite on July 15 for TV100 - a virtual event featuring @MikeReissWriter, @Knownis’ @RossMartin1, and @MediaLink’s Wenda Harris Millard, who will discuss how the creative process has evolved with the changing face of TV. ➡️ bit.ly/3hrHuym
We’re excited to announce @magnite has acquired @springserve, and with our combined tech and expertise, we now offer a full-stack solution for all media owners. Read more from Magnite CEO Michael Barrett here ➡️bit.ly/3dyT4Xa
GumGum is proud to announce that it is now working alongside @iris_tv and @SpotX to help the @AdCouncil and @TheCOVIDCollab promote Covid-19 vaccine education in relevant, suitable video environments across the web. To learn more, please click here: bit.ly/3dudQaG
60% of brands plan to move ad spend from linear TV to #OTT or #CTV this year. 📈 Find out about the opportunities in this space and the challenges you need to be aware of in our blog post. ➡️ bit.ly/3duFjc4 #videoadvertising
Want to place your advertisements in traditional TV environments with audience targeting capabilities? If you want to add advanced TV solutions to your media plans and become an expert, take our new Advanced TV for Advertisers course online! Get started ➡️bit.ly/3x84Tv8
Find out how to advertise in traditional TV viewing environments using data to take an audience-based buying approach. Our new SXU course, “Advanced TV for Advertisers,” will help you navigate #ATV and become an expert. Get started ➡️bit.ly/3vXvTfx 📺 #SXUniversity
Just dropped ➡️ our NEW Advanced TV for Advertisers course is now available! Take this in-depth course and leverage the convergence of TV and digital by becoming an expert in advanced TV solutions. Start here: bit.ly/3quIqWZ 📺 #SXUniversity #TVadvertising
Happy Father's Day to all the dads out there! We appreciate everything you do for us, big and small. 💙
"By 2025, we’re predicting full addressability and democratized access to addressable inventory." - Matt McLeggon. @streamtv_show #StreamTVShow2021
"Advertisers can move beyond the decision of target or don't target with programmatic. If they’re going to target, media owners can assign different values to different audiences in real-time, and programmatic is enabling those changes." - Matt McLeggon. @streamtv_show
"We also see a variety of strategies employed by the media owners we work with. Some have rich first-party data sets that they are really capitalizing on in market, while others focus on onboarding advertiser first-party data on the supply side which has a lot of benefits." 2/2
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GumGum is proud to announce that it is now working alongside @iris_tv and @SpotX to help the @AdCouncil and @TheCOVIDCollab promote Covid-19 vaccine education in relevant, suitable video environments across the web. To learn more, please click here: bit.ly/3dudQaG
We're thrilled to partner with @SpotX to bring the future of TV advertising to the present! Marketers can now utilize brand-safety and contextual data on SpotX's supply for targeting and verification at the video level across all screens! bit.ly/3fWusZZ
@SpotX will be able to give ad buyers access to video-level metadata that has been “IRIS-enabled” for targeting in CTV driving more value for content owners, especially in brand-safe CTV where viewership is soaring and ad performance is superior. bit.ly/3w2RtjA
Following our acquisition of SpotX, we’re making moves to better serve our clients across all formats, including CTV. Today we announced the first step in that process with changes to our executive leadership team. Read more magnite.com/press/magnite-…
Read the full interview “Improving transparency in the programmatic landscape with Sellers.guide by Primis” - with @LiorShvo, Managing Director at Sellers.guide, and @NickFrizzell, VP of Inventory Quality and Planning at @SpotX info.spotx.tv/guardian-issue…
Exciting news as our very own Anjali Gupta makes the shortlist of @CampaignAsia Women Leading Change Awards, spotlighting future women leaders in APAC's media, advertising and marketing industry! Check out the list here: bit.ly/3tZNliI
Keys to #OTT advertising success include knowing how to use data to target audiences at scale. More from our Publishing Partner, @SpotX ow.ly/Tb4s50EFOTe
This year’s NBA playoffs is one of the most exciting in basketball history as the league's biggest teams vie to clinch the victory, and we can help you reach engaged fans as they root for their favorite team. bit.ly/3eI6m4A
Us too, Darren! The goal is to unify the best of Magnite and SpotX’s CTV offerings so that platforms like @Crackle_TV are always ahead of the curve.
Planning to attend @AWEurope_ next week? Don’t miss our CTV panel as our own Julie Selman is joined by @Samsung_Ads @DiscoveryIncTV @OMG_UK to discuss trends, challenges, and opportunities in CTV & programmatic. Reserve your spot now! bit.ly/3eMeeRl
As linear TV budgets continue to go digital, we’re here to help platforms like @Roku capture every opportunity. Thanks for your continued partnership.
Today at 7pm on @JoinClubhouse, join @TheProgPub talking about the latest in CTV including fraud, SSAI, and discussions with @iab @JukinMedia @springserve @BeelerTech @bridge_video @SpotX and more! https://t.co/GFIv6C448S
We’re privileged to have the support of clients like @FOXTV and look forward to providing the same high standards across our technology and service.
Thanks, Jill! We’re bringing together two of the best teams in the business and are excited to continue our partnership with @DiscoveryIncTV as one.
And to be clear, while CTV is a focus for us, we’re committed to our roots as an omnichannel SSP. bit.ly/MGNI-Spotx-T
We’ve just begun integrating @SpotX’s teams and tech with ours, but the long-term goal is to combine the strengths of both CTV offerings into one. Read more here: bit.ly/MGNI-Spotx-T
The transaction for the sale of RTL Group’s stake in SpotX to @magnite closed today. We are wishing @SpotX every success for the future! rtlgroup.com/en/press_relea…
With @SpotX in our corner, Magnite’s the largest independent CTV and video ad platform. It’s all about bringing together the best tools and teams to help our clients. bit.ly/MGNI-Spotx-T
Congrats to @Michael_Shehan and the @SpotX team. Excited to see this new @magnite chapter. #CTV magnite.com/press/magnite-…
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