Gil Hong @_GilHong
Paid Media Strategist | Speaker: Hero Conf, State of Search, MKESearch, UtahDMC | Observer and Ponderer of Many Things | Regular @ #PPCChat linkedin.com/in/sghong/ San Diego Joined April 2012-
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#brightonseo In case you're looking for the video @danaditomaso mentioned on comparing YoY GA4+UA data during the Analytics panel.
#brightonseo In case you're looking for the video @danaditomaso mentioned on comparing YoY GA4+UA data during the Analytics panel.
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Finally made it to #BrightonSEO Where my #ppcchat folks at!
Gil Hong retweeted
Some advertisers have noticed our system making changes to GA4 conv actions in their Google Ads accounts. This is the conversion swapping piece of the Setup Assistant migration process with the turndown of Universal Analytics: support.google.com/analytics/answ… 1/3
Gil Hong retweeted
There’s been some confusion about brand safety controls & reporting supported in PMax. So I want to share a rundown of important levers available to help you control the types of content your PMax ads can appear next to in Search, Shopping, Display & Video inventory. First up …
Awesome data analysis! I've often found variances in the minimum conversion threshold depending on budget saturation and competitor landscape (i.e. budgets covering +50% of impr. share and competitors selling the exact same product) #ppcchat
Awesome data analysis! I've often found variances in the minimum conversion threshold depending on budget saturation and competitor landscape (i.e. budgets covering +50% of impr. share and competitors selling the exact same product) #ppcchat
This is also my assumption of how it works as well. One big difference is that GA4 doesn't have enhanced conversions capabilities that the Google Tag has, so depending on your typical user journey this could be inflated/deflated vs. GA4. #ppcchat
This is also my assumption of how it works as well. One big difference is that GA4 doesn't have enhanced conversions capabilities that the Google Tag has, so depending on your typical user journey this could be inflated/deflated vs. GA4. #ppcchat
Anyone else get ambushed by GoogleAds UI redesign? #ppcchat
Also good to consider what ROAS is based on. Are profit margins factored in, rate of returns, customer lifetime value, multi channel attribution? #ppcchat
Also good to consider what ROAS is based on. Are profit margins factored in, rate of returns, customer lifetime value, multi channel attribution? #ppcchat
FYI if you haven't checked, you can see invalid click cost associated at the campaign level in your Billing Transactions tab! #ppcchat
Gil Hong retweeted
Before we get to questions, this chat is intended for PPC professionals of all levels! If you have something you want to share, please do. We are a friendly and supportive community, please don’t be afraid to participate. Lurkers are, of course, always welcome too! #PPCChat
Gil Hong retweeted
To share my love with you, I made 11 Google Ads Valentines 💕 Which one would you send your #PPCChat bestie?
Gil Hong retweeted
Join me today for PPC Chat where we will discuss "Finding YOUR PPC Path" talking career journeys and how to get where you want to be! Today, February 14th @ 12:00 PM EST #PPCChat
Gil Hong retweeted
I mean... it's kinda weird timing that Google Ads is inaccessible the Monday after they layoff 10,000 people... right??? 🫣🫣🫣🫣
I don't have any words for how excited I am to make this list! I'm looking forward to ramp up the knowledge sharing for 2023!
I don't have any words for how excited I am to make this list! I'm looking forward to ramp up the knowledge sharing for 2023!
Gil Hong retweeted
If you're an American citizen who is eligible to vote, please do. Today is Election Day. Put in the effort/Make the sacrifices to participate in the electoral process.
Would love to have a list of placements to negate that use paywalls WITH ads showing at the same time... #ppcchat
Ironic to see that GoogleAds' YouTube Companion Banner (likely automated) can screw up on its own ads too. #ppcchat
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