Andrew McGarry @beyondcontent
Marketing Consultant. Expert in growth strategy across digital channels. Specialist in SEO, Paid Media & obscure Scottish indie bands. notebooklm.google Scotland Joined September 2009-
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My highly unscientific & subjective experience of using LLMs daily: Copilot = best at data verification Gemini = best at deep research ChatGPT = best at telling AIs what to do If you’re not coding, these three are a powerful combo.
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Andrew McGarry retweeted
Something I've been learning recently is how unhelpful it is to see binary choices everywhere. Certainly there are times and places for them, but I think situations where there is truly an "all right" and "all wrong" answer are super rare.
authenticity v ego, people want to sound smart so they outsource it for the dopamine hit of engagement
authenticity v ego, people want to sound smart so they outsource it for the dopamine hit of engagement
Andrew McGarry retweeted
So deeply sad to report the passing of search marketing industry vet, Alan Bleiweiss. He was so caring, smart and made so many of us smile seroundtable.com/alan-bleiweiss…
Andrew McGarry retweeted
PSA: Be careful of following advice from someone who isn't considering your level. Media buying: if you're spending $50 per day with brand new creatives, trying to find PMF - maybe don't follow the guy spending $100k per day blindly.
This is why black hat SEO is still sadly effective for burn & churn domains in 2025. Spam updates are supposed to catch them buuuuuut…….
This is why black hat SEO is still sadly effective for burn & churn domains in 2025. Spam updates are supposed to catch them buuuuuut…….
TIL @Copilot reads any open tabs in @MicrosoftEdge and can verify that info in real time, including spreadsheets. Super handy for verifying info. Maybe it always did this but it’s new to me! #AI
Google ruling incoming.
Andrew McGarry retweeted
Not every business is built for Google Ads. It’s a truth most agencies won’t tell you. If an account has churned through three agencies in six months, it usually isn’t because the agencies were terrible. It’s because nobody gave the strategy enough time to work. Google Ads…
Andrew McGarry retweeted
More from Cloudflare about how AI companies need to pay -> Q&A with Cloudflare CEO Matthew Prince on why he thinks AI chatbots imperil the web and journalism's future, his company's pay-per-crawl initiative, and more "We’re not blocking RAG and search yet, but that’s coming…
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