Dima #PPC Skills 🇺🇦 @skills_web
#PPC, #GoogleAds, #GTM. Devoted to Performance and trying to do my best at promoting my clients. laborare.info Joined August 2012-
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The era of "evergreen SEO content" is over. We're entering the era of "fast SEO." There’s little point in writing yet another "Ultimate Guide To ___." Most evergreen topics have already been covered to death and turned into common knowledge. Google is therefore happy to give an…
Sometimes it works for B2B, but very often, it is not 🧐
AI Max is just DSA with better PR.
Amazon started spending on Google Shopping again. This is exactly one month after they turned off ads, which lends credibility to the theory that it was a marketing test. All international domains have been reactivated but they are still NOT advertising in the US (!)
Google Ads language targeting for search campaigns is going away at the end of 2025 seroundtable.com/google-ads-lan… via Ezra Sackett
Early AI Max experience is that it’s bad at expanding beyond the URLs you’ve submitted. So for all of us who use Dynamic Search Ads as a fallback or long tail campaign for high SKU product stores — we can’t really rely on AI Max taking over from Dynamic Search Ads. It might…
Fantastic ad from Cookiebot here. 👏 #ppcchat
Interesting to see how sometimes 0 data campaigns start working with tCPA & tROAS biddings (with framing). I simply do not like mCPC & maxclicks from scratch because of poor intent clicks. MaxConv without caps is also shit #PPC #GoogleAds
Today's writing session tried to explain how small inefficiencies in the lead->sale process end up as much higher advertising cost per sale. Let’s say everything in your system is running smoothly: * 25% of people who click your ad fill out the form * 90% of those leads get…
When I take over a Google Ads account, I usually 2X conversion rates on "near me" searches. Here's the playbook: 1️⃣ Create a "near me" ad group with 1 keyword: "injury lawyer near me" 2️⃣ Upload a data feed: Location → Mineola Headline → Serving Mineola
Today's cover: Ukrainian toddler blown up by Russian drone as he played outside in targeted attack — as Moscow turns Kherson into ‘human safari zone’ trib.al/uQKf9oo
We all assume that hidden search terms waste money, but I wanted proof. So I analyzed $20 million in spend, 14 million clicks, across 933 campaigns to see for myself. Turns out they do and to a staggering degree! For every $1 in ads you buy, Google siphons $0.85 in forced…
So now we can adjust devices on the PMAX campaign type? If that is really true, good news for B2B space where desktop is the only device to drive leads. #PPC #GoogleAds
How to get links in AI search? A recent leak of Claude's system prompt shows how likely it is to research + include links to specific sites Terrific summary via @HannsKronenberg "Whether Claude links to a source depends partly on the search categories ... but just as…
I am absolutely convinced the future of Google Ads search will be view (not click) based ads. That’s also how they’ll monetize trillions of zero click searches BTW 😘 #GoogleMarketingLive2025
I am absolutely convinced the future of Google Ads search will be view (not click) based ads. That’s also how they’ll monetize trillions of zero click searches BTW 😘 #GoogleMarketingLive2025
Check your PMAX feedonly campaigns, as Google has automatically added this option to some accounts:
@NeptuneMoon At first glance I see nothing in here that will benefit B2B advertisers and a lot that will be problematic... #ppcchat
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