OpenAP @OpenAPTV
OpenAP is the advanced advertising company bringing simplicity and scale to audience-based campaigns in television. openap.tv Joined March 2017-
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Say 👋 to a few of the newest faces of OpenAP. Get to know our latest commercial team members and learn how they are already making an impact for clients and partners. Stay tuned in the coming weeks as we turn the spotlight onto other teams driving impact: openap.tv/insights/blog/…
"There's new opportunities for both TV and connected TV to converge around consistent audiences with signal across the board." Hear more about what's upcoming for TV in the full conversation between OpenAP's Chris LoRusso and @Beet_TV here: beet.tv/2024/01/after-…
Collaboration is at the core of this mission of the JIC and in Cannes, JIC members joined a panel to contextualize how collaboration is powering the JIC's initiatives and progress towards more accurate and actionable cross-platform measurement. Read more: openap.tv/the-edit/video…
At last month's JIC Summit in Cannes, David Levy and Ed Davis unveiled the JIC Streaming Data Service architecture and laid the groundwork for how the service will drive the future of cross-platform measurement. Watch the full presentation here: openap.tv/the-edit/video…
Last month in Cannes, the JIC unveiled its Measurement Certification Scoring Rubric, giving transparency into how the JIC will evaluate the transaction readiness of new cross-platform currencies. Watch the video and download the rubric here: openap.tv/the-edit/video…
A new era of measurement is here for video advertising—one defined by optionality and transparency. The JIC Measurement Summit this April opened with a panel featuring the changemakers who are defining the new era of video advertising. Watch the video: openap.tv/the-edit/video…
Measurement is at a crossroads, and the way forward will be marked by more transparency and choice in currencies. Check out our panel conversation on the data's role in cross-platform measurement and how it's defining the future of measurement: openap.tv/the-edit/video…
More optionality in measurement is unlocking doors to more transparent—and valuable—data. At the JIC Measurement Summit, GEICO's Kerrie Adams talked with NBCUniversal's Mark Marshall to examine why now is the time to be investing in video ad innovation: openap.tv/the-edit/video…
We're rewinding back to April, when JIC members took to the stage at the JIC Measurement Summit to share more about the JIC's baseline standards for currencies. Catch the replay: openap.tv/the-edit/video…
At OpenAP, we're investing in the wellbeing of our people by providing resources to help our people be their best selves. Tomorrow, our team is taking a beat to rest and recharge on our second-annual Company-Wide Mental Health Day. We'll see you back online on Tuesday.
Measurement's transformation has taken center stage over the last month, "one with the potential to reverberate across the industry and reset the way business is done for the entire premium video and television ecosystem." Read more in @marketingdive: marketingdive.com/news/measureme…
On April 27th, the JIC is bringing industry change-makers together for the inaugural JIC Measurement Summit on April 27th to put partnership and progress towards accelerating the multi-currency future on full display See the speaker lineup and learn more: openap.tv/news/jic-measu…
Today, the JIC hit a significant milestone in its mission of enabling new currencies with the release of a baseline set of requirements that both buyers and sellers agree are needed for cross-platform solutions to be transactional. Read more: openap.tv/news/jic-curre…
2023 is shaping up to be a momentous year for OpenAP--from accelerating innovation in currency and measurement to adding new faces to help us maximize our impact. Check out our latest blog to learn more about the new members of Team OpenAP. openap.tv/the-edit/meet-…
Last week, a handful of JIC representatives came together at #One23 for the first time publicly to share why we are doubling down to accelerate a shared vision for premium video currency. Couldn't join us live? Get the key takeaways here: openap.tv/the-edit/jic-n…
How do you turn viewers into shoppers during key retail seasons? That was the question a major U.S. retailer was asking ahead of the holiday season. See how they used an audience-first approach and a cross-platform campaign to drive in-store foot traffic: openap.tv/case-study/ret…
Consistency matters, especially in cross-platform advertising standards. Take a look at a real life case study to see how Paramount and VideoAmp were able to drive greater impact cross-platform with a consistent audience across screens. openap.tv/the-edit/video…
Recently we shared the stage at Go Addressable and NextTV Plus with MVPD, publisher and ad tech partners to discuss the latest innovations, automations and capabilities that are defining the next stage of addressable advertising. Read the key takeaways: openap.tv/the-edit/addre…
It's a question many advertisers are asking themselves right now: how can we maintain campaign reach on a reduced ad budget? OpenAP partnered with @Tinuiti to guide an apparel brand through this very challenge. Download the case study to see more: openap.tv/case-study/app…
AdTechGod 🍪 @AdtechGod
18K Followers 5K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod(™️)
Andy Plesser @Beet_TV
10K Followers 1K Following This is the voice of https://t.co/imIZCp5Qyi, mostly its founder Andy Plesser. Even if you don't like beets, hope you enjoy the show.
Paul Gubbins @Gu881n5
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Samba TV @samba_tv
8K Followers 1K Following We create data at the ❤️ of TV (panel nearly 80x legacy industry model) 📺 #SambaTVInsights ⬇️ Download our State of Viewership Report https://t.co/wrAN5i2VA6
Dave Morgan @davemorgannyc
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VAB @VABintel
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FreeWheel, A Comcast .. @FreeWheel
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TIRET Graphics Studio @TiretGraphics
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Carlos Mesquita Aguia.. @CMesquitaAguiar
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Broadcasting+Cable @bcbeat
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Wendell Wenjen @WendellW
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crypto shot news @Anilp2pvakta2
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Jeff Levecchia @j2hole
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Ondrej @Ondrej13264955
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Chris Mundy @ChrisMundyLdn
711 Followers 1K Following CEO of RSMB. Interested in science, technology, visual arts and random things. Opinions are my own. 🇬🇧 🇦🇲🏳️🌈
RSMB @RSMBLtd
79 Followers 221 Following We create sophisticated audience measurement solutions for the media industry. Why not sign up for our news https://t.co/4v083G4M3O
ArtPrintsAi @AiArtPrints
1K Followers 761 Following Art Prints AI - Behold -- Leading decorative wall décor company. A collaborative curated collection by talented prompt artist and and cutting-edge Ai technology
Luc Dupont @LucDupont
43K Followers 28K Following Professeur, auteur et conférencier. Passionné de publicité, de marketing et de médias sociaux. Professor, Author & Speaker. Passionate about ads, marketing & SM
sabry assal @sabryassal
54 Followers 730 Following
Julius Trujillo @JuliusTrujillo
10K Followers 11K Following Growth Marketing Manager (#PaidSearch, #Programmatic & Paid Social) - B2C & B2B #LeadGeneration - #SEO. Love traveling & snowboarding. Ad astra per aspera!
⛵ Halliard @HalliardMedia
63 Followers 203 Following Hyper-fast Media Planning @ https://t.co/Ak3L3nBDdL
Sophia Wung @SophiaWung
46 Followers 437 Following
MRI-Simmons @MRI_Simmons
9K Followers 1K Following MRI-Simmons is the leading provider of insights on the American consumer.
Matt Cumello @MattyC78
196 Followers 167 Following VP, Head of Marketing for @MRI_Simmons. Proud father and lucky husband. Opinions are my own.
Jared Says @JaredMagid
583 Followers 3K Following Getting slightly less stupid day by day. Advertising sponge and avid runner.
Mario Jaramillo 🇨�.. @mjeffectv
442 Followers 1K Following A data-driven mindset means you think outside of yourself and your personal biases, and instead, you focus on what the evidence says.
Dan Overbaugh @danoverbaugh
66 Followers 560 Following
Jeanette Holyoak @JeanetteHo80347
13 Followers 42 Following
Maria Domoslawska @mariaizabella
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Andrews Wharton @Andrews_Wharton
2K Followers 4K Following AWI is your full-service, direct-response solution provider. You have marketing needs, Success. Delivered. @SnowflakeDB Marketplace Partner #LeadGen
krbryant @krbryant
190 Followers 624 Following
خوسيه رودري.. @NotoriousJAR
214 Followers 4K Following Making an Exoneree. I want all prosecutors discipline-Disbar. Judges who brake laws out of my courtroom. Re-tweets are not endorsement #disability #Workplace
Carli Brunner @FOCUS_Carli
165 Followers 322 Following
Kelly Davies @kellydavies9
884 Followers 2K Following Proud @UNCHussman grad, former @UNCVolleyball player exploring the world programmatic media @TheTradeDesk
Carli Brunner @CarliBrunner
266 Followers 722 Following Hold you own, know your name and go your own way.
Andy Plesser @Beet_TV
10K Followers 1K Following This is the voice of https://t.co/imIZCp5Qyi, mostly its founder Andy Plesser. Even if you don't like beets, hope you enjoy the show.
IAB @iab
104K Followers 4K Following #IAB empowers the media and marketing industries to thrive in the digital economy.
VAB @VABintel
2K Followers 2K Following VAB navigates video advertising through industry-defining insights & custom analyses, addressing today’s challenges & inspiring tomorrow’s conversations
Mike Shields @digitalshields
19K Followers 780 Following Founder of Shields Strategic Consulting. Host of Next in Media https://t.co/ltVcyWvJMz co-founder https://t.co/8TwQSUpyKB, former @BusinessInsider, @WSJ, @Digiday, @Adweek
FreeWheel, A Comcast .. @FreeWheel
7K Followers 7K Following The Platform That Makes Premium Video Advertising Work
VideoAmp @Video_Amp
1K Followers 1K Following Measurement & Optimization for Data-Driven Advertising.
605 | An iSpot Compan.. @605Data
363 Followers 95 Following A next generation measurement & attribution company focused on driving innovation in the utilization of data to create, execute & measure advanced ad campaigns.
Chris Heine @Chris_Heine
10K Followers 6K Following Dad. Nebraskan. Will tweet about biz, marketing, sports, film and music.
Ethan Jakob Craft @ethanjakobcraft
775 Followers 271 Following Reporter, content creator, @asmenext Board of Directors member, retired pizza delivery guy. 🇺🇸/🇨🇦
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brian braiker @slarkpope
7K Followers 3K Following Dad. Person. Editor: Brooklyn Magazine. Past lives: Ad Age, Newsweek, Rolling Stone, ABC News, Digiday, Guardian US. Beautiful hair. He/him.
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ARF @the_ARF
19K Followers 9K Following Advertising Research Foundation. Knowledge, latest insights and leadership for the #advertising, #marketing, and #research industry.
Allison Schiff @OSchiffey
5K Followers 107 Following Managing editor @adexchanger, tweeting about this, that and the other (rarely). But I do answer email (mostly): [email protected].
Brittany Slattery @brittslattery
677 Followers 787 Following Chief Marketing Officer @OpenAPTV. Former @comscore, @hugeinc, @PublicisSapient. Boy Mom. Professional traveler wannabe.
Zach Rodgers @zachrodgers
5K Followers 1K Following Writing, editing, ideas. Former exec editor, AdExchanger and Marketecture. Host of Beaconites, a podcast about Beacon, NY.
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NBCU Advertising & Pa.. @NBCUTogether
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Joanna Thissen @JoThis
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So much hard work has happened by all of the innovators, premium publishers, agency partners, advertising clients, & trade bodies.We are so fortunate for the leadership and feedback. Today we announced the formation of the 1st U.S. Joint Industry Committee openap.tv/news/national-…
Advanced advertising ratings company @OpenAPTV is joining forces with the programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery, as well as the VAB, to establish the Joint Industry Committee. cablefax.com/distribution/p…
It was great to catch up with David Levy from @OpenAPTV about its latest work with @FOXTV, @NBCUTogether, @paramount_ads, TelevisaUnivision, @wbd and @VABintel on streaming data and measurement certification: beet.tv/2023/01/fox-nb…
.@sarafischer and I teamed up on this look at how and why media giants are testing new measurement companies this year: axios.com/nielsen-measur… "I think the reality is that the panel does not have anywhere near the power and control that it once did." - David Levy of @OpenAPTV
.@OpenAPTV is engaged in some new initiatives and alliances that are expanding its strength as a cross-platform measurement solution. We have the details. mediavillage.com/article/openap… via @MediaVillageCom
@OpenAPTV is engaged in some new initiatives and alliances that are expanding its strength as a cross-platform measurement solution. We have the details. Read all about it below! mediavillage.com/article/openap…
couldn’t be more excited to have @Discovery as a part of @OpenAPTV! www-wsj-com.cdn.ampproject.org/c/s/www.wsj.co…
Discovery has joined OpenAP as a minority owner, a move that, following the merger, should give WarnerMedia—which co-created OpenAP in 2017—a major role at the company for the first time since AT&T forced it to exit in 2019. adweek.com/convergent-tv/…
Discovery has taken a 10% stake in TV ad-targeting group OpenAP, joining existing minority owners NBCUniversal, Fox Corp. and ViacomCBS wsj.com/articles/disco…
We're closing out our #MediaoceanRetreat during #CES2022 with: @kellyabcarian, @NBCUniversal David Levy, @OpenAPTV Radha Subramanyam, @CBS Hosted by Megan Jones, @Digitas You can still catch the last session here or register to get all the recordings. mediaocean.com/thought-leader…
“Advertisers don’t buy ratings they buy results" and these folks are aiming to unify targeting and measurement to deliver on that promise. Quote by @kellyabcarian of @NBCUTogether w/ Radha Subramanyam @CBS, David Levy @OpenAPTV, and Megan Jones of @Digitas at #MediaoceanRetreat
Impressive closing panel for the @TeamMediaocean live show moderated by Megan Jones w/ Radha Subramanyam David Levy Kelly Abcarian -- excellent programming @zachrodgers, @AaronGoldman and all involved. @OpenAPTV @viacomcbs @Digitas North America @NBCUTogether
The future of measurement is bright. More sophisticated and innovative solutions are only made possible when our industry comes together. Looking forward to what's ahead with @viacomcbs @dentsuUSA @OpenAPTV @Adweek @jasonlynch bit.ly/3F6ICSK
#BeetRetreat Solving Identity’s Black Holes: @OpenAPTV Levy – Beet.TV: beet.tv/2021/12/solvin…
Supply-side @OpenAPTV starts cross-platform 'framework' metric bit.ly/3DCGYXa
News peg for @CampaignLiveUS's Future of TV measurement virtual event today! @OpenAPTV enables cross-platform TV measurement for national networks campaignlive.com/article/openap…
Today the TV advertising industry takes a huge step forward as we join @OpenAPTV, national TV publishers and advertisers under a shared mission: drive innovation in cross-platform measurement to keep pace with rapidly changing viewer consumption.
Beet Video: @OpenAPTV New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says – Beet.TV: beet.tv/2021/12/openap… #BeetRetreat
New: @OpenAPTV has announced its latest measurement offering, a framework called XPm that allows publishers to export campaign reporting data to third-party providers in privacy compliant environments called clean rooms campaignlive.com/article/openap…
The TV advertising industry takes a huge step forward! Proud to be one of the first participating measurement solutions in XPm, TV's cross-platform measurement framework, powered by @OpenAPTV's OpenID. Learn more about our joint vision: variety.com/2021/tv/news/t…
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